The Internet Marketing Dirty Laundry Report
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The Internet Marketing Dirty Laundry Report
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Author :
language : en
Publisher: Rowdy Rhodes
Release Date :
The Internet Marketing Dirty Laundry Report written by and has been published by Rowdy Rhodes this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Sustainable Consumer Behavior
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Author : Gerrit Antonides
language : en
Publisher: MDPI
Release Date : 2018-07-06
Sustainable Consumer Behavior written by Gerrit Antonides and has been published by MDPI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-06 with Electronic books categories.
This book is a printed edition of the Special Issue "Sustainable Consumer Behavior" that was published in Sustainability
Fashion Business Cases
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Author : Leslie Davis Burns
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2020-12-10
Fashion Business Cases written by Leslie Davis Burns and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-10 with Business & Economics categories.
Fashion Business Cases: A Student Guide to Learning with Case Studies allows students to apply what they are learning in the classroom to real-life situations in the global fashion industry. Adapted from the Bloomsbury Fashion Business Cases (BFBC) online resource, this text will aid instructors in providing high-quality examples from scholars around the world. A mix of introductory, intermediate, and advanced cases ensure that students of all levels can develop the business, communication, and problem-solving skills required of fashion industry professionals. Topics range from corporate social responsibility and sustainable fashion to transparent brand communication and cultural sensitivity. This book is designed to foster critical and ethical thinking as students enter the fashion industry. Key Features: - 40 cases studies, of introductory, intermediate, and advanced level - Learning Objectives and Business Questions included with each case - Two introductory chapters teaching students how to use case studies effectively
Environmental Advertising In China And The Usa
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Author : Xinghua Li
language : en
Publisher: Routledge
Release Date : 2016-05-05
Environmental Advertising In China And The Usa written by Xinghua Li and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-05 with Business & Economics categories.
Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.
Collins Cobuild Advanced Dictionary Of English
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Author : Harper Collins Publishers
language : en
Publisher: Gramedia Pustaka Utama
Release Date : 2016-02-17
Collins Cobuild Advanced Dictionary Of English written by Harper Collins Publishers and has been published by Gramedia Pustaka Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-17 with Reference categories.
This dictionary of American English is designed to help learners write and speak accurate and up-to-date English. • Ideal for upper-intermediate and advanced learners of English • Based on the Collins 4.5-billion-word database, the Collins Corpus • Up-to-date coverage of today’s English, with all words and phrases explained in full sentences • Authentic examples from the Collins Corpus show how English is really used • Extensive help with grammar, including plural forms and verb infl ections • Fully illustrated Word Web and Picture Dictionary boxes provide additional information on vocabulary and key concepts • Vocabulary-building features encourage students to improve their accuracy and fl uency: †- Word Partnership notes highlight important collocations †- Thesaurus entries offer synonyms and antonyms for common words †- Usage notes explain different meanings and uses of the word • Supplements on Grammar, Writing, Speaking, Words That Frequently Appear on TOEFL® and TOEIC®, Text Messaging and Emoticons
Small Business Sourcebook
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Author :
language : en
Publisher:
Release Date : 2005
Small Business Sourcebook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Small business categories.
A guide to the information services and sources provided to 100 types of small business by associations, consultants, educational programs, franchisers, government agencies, reference works, statisticians, suppliers, trade shows, and venture capital firms.
Postdigital Positionality
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Author : Sarah Hayes
language : en
Publisher: BRILL
Release Date : 2021-07-19
Postdigital Positionality written by Sarah Hayes and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-19 with Education categories.
This book challenges the notion that static principles of inclusive practice can be embedded and measured in Higher Education. It introduces the original concept of Postdigital Positionality as a dynamic lens through which inclusivity policies in universities might be reimagined.
Marketing To The Social Web
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Author : Larry Weber
language : en
Publisher: John Wiley & Sons
Release Date : 2007-06-22
Marketing To The Social Web written by Larry Weber and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-22 with Business & Economics categories.
Praise for Marketing to the Social Web "Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities." -Mark Fuller, Chairman, Monitor Group "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril." -George F. Colony, CEO, Forrester Research, Inc. "Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them." -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. "Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived." -Jeff Taylor, CEO, Eons and Founder of Monster.com "Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas." -Steve Harris, Vice President, Global Communications, General Motors Corporation "As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand." -Nicholas Negroponte, Chairman, One Laptop per Child
Streaming Sounds
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Author : Michael James Walsh
language : en
Publisher: Taylor & Francis
Release Date : 2024-03-29
Streaming Sounds written by Michael James Walsh and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-29 with Social Science categories.
In a time when music streaming has become the dominant mode of consuming music recordings, this book interrogates how users go about listening to music in their everyday lives in a context where streaming services are focused on not only the circulation of music for users but also the circulation of user data and attention. Drawing insights directly from interviews with users, music streaming is explained as never merely a neutral technology but rather one that seeks to actively shape user engagement. Users respond to streaming platforms with some relishing these aspects that provide music to be drawn into daily activities while others show signs of resistance. It is this tension that this book explores. This unique and accessible study will be ideal reading for both scholars and students of popular music studies, communication studies, sociology, media and cultural studies.
Encyclopedia Of Municipal Bonds
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Author : Joe Mysak
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-03
Encyclopedia Of Municipal Bonds written by Joe Mysak and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-03 with Business & Economics categories.
An accessible reference that explores every aspect of the municipal bond market Until now, there has been no accessible encyclopedia, dictionary, nor guide to the world of municipal bonds. Comprehensive and objective, this groundbreaking volume covers the history and mechanics of the municipal market in clear and understandable terms. It covers all aspects of the market, including pricing, trading, taxation issues and yields, as well as topical events such as the financial crisis, hysteria about defaults and Chapter 9 municipal bankruptcy, fraud, and regulation. Encyclopedia of Municipal Bonds also contains entries on important historical events and provides much-needed context for this field. Everything you ever wanted to know about municipal bonds in one comprehensive resource Joe Mysak is the author of the Bloomberg bestseller Handbook for Muni Issuers Demystifies the world of municipal bonds for both the novice and professional investor Explores issues such as the Orange County bankruptcy, the Jefferson County default, the New York City financial crisis, and the surprisingly recent creation of the modern municipal market Encyclopedia of Municipal Bonds offers an essential reference guide for investors, professionals, regulators, insurers, and anyone else involved in the municipal bond market.