The Internet Strategy Handbook
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The Internet Strategy Handbook
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Author : Harvard Business Review Staff
language : en
Publisher:
Release Date : 1996
The Internet Strategy Handbook written by Harvard Business Review Staff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business categories.
The Internet Strategy Handbook is the first book to bring together the advice of managers who have spearheaded their company's Internet strategy. In close detail, 10 Internet pioneers, including managers from Dow Jones, Lockheed Martin, Genentech, & Digital, show exactly how their companies have profited from their Internet connections. They examine the strategic impact of the Internet & the World Wide Web on their corporate strategies, analyze both their successes & failures, present cost-benefit analyses, & review key issues & emerging trends in successful Internet implementation such as secure commercial transactions, staff training, & competitive advantage. Managers evaluating the potential of the Internet for the first time, executives seeking to gain more value from existing Internet connections, consultants, entrepreneurs, & all Internet business users will refer to The Internet Strategy Handbook again & again. Its mix of strategic thinking, implementation advice, & model corporate applications will remain relevant long after the current Internet technical guides have become obsolete.
The Internet Strategy Handbook
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Author : Dwight B. Crane
language : en
Publisher: Harvard Business Review Press
Release Date : 1996
The Internet Strategy Handbook written by Dwight B. Crane and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business categories.
From the author of Doing Business on the Internet, this text examines the impact of the Internet and the World Wide Web on business strategy and core applications within companies and demonstrates how companies can gain a competitive advantage from their Internet connections. The author presents the Internet experiences of six Fortune 500 companies through real-world examples of Digital, Dow Jones Information Systems, Genentech, Lockheed, Millipore Corporation and Schlumberger.
The Internet Strategy Handbook
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Author : Mary J. Cronin
language : es
Publisher:
Release Date : 1996
The Internet Strategy Handbook written by Mary J. Cronin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
Internet Strategies
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Author : D. Stroud
language : en
Publisher: Springer
Release Date : 1998-06-19
Internet Strategies written by D. Stroud and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06-19 with Business & Economics categories.
The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.
The Internet Marketing Strategy Book
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Author : Barry John Abraham
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2014-01-10
The Internet Marketing Strategy Book written by Barry John Abraham and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-10 with Internet marketing categories.
The author presents clear instructions on using internet marketing tools to build your business.
Corporate Internet Planning Guide
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Author : Richard J. Gascoyne
language : en
Publisher: Wiley
Release Date : 1997-01-06
Corporate Internet Planning Guide written by Richard J. Gascoyne and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-01-06 with Business & Economics categories.
This book breaks down the complicated decision-making process involved in establishing an Internet presence and in creating an intranet. It provides simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy. You'll find all the tools you need here in a format you can put to work right away. Planning questions, checklists, and examples help you analyze your company's capabilities, strengths, and weaknesses, enabling you to create a customized plan for maximum impact—or if you're already on-line—to evaluate, enhance, and redefine your current Internet/intranet strategy. Richard J. Gascoyne is a Director at Claremont Technology Group, a leader in innovative business and systems consulting. He works with leading organizations to build effective Internet and intranet business and technology strategies.
Post With Purpose A Digital Strategy Handbook
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Author : Jeffrey Rum
language : en
Publisher: Lulu.com
Release Date : 2017-11-16
Post With Purpose A Digital Strategy Handbook written by Jeffrey Rum and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-16 with categories.
Post with Purpose shows you how to develop a thorough and actionable digital marketing strategy based on cutting edge tools in the industry. Ê Inspired by his consulting practice and educational workshops at Ignite Academy, Jeffrey Rum created this pioneering step-by-step guide to help purpose-driven organizations reach their audiences effectively and ignite real action. From creating your brand story and identifying key channels, Rum shows you how to deliver winning digital strategies that are meaningful, manageable, and measurable. Ê The ideas and steps outlined in this book are accessible and easy to implement. With its practical guidelines and readily applicable techniques, Post with Purpose is more of a workbook than a textbook. This influential book will help you ask the right questions while creating your digital strategy and arm you with simple tools and templates needed to reach your marketing goals.
Internet Strategy Marketing Handbook
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Author : Benjamin L. Francis
language : en
Publisher: CreateSpace
Release Date : 2015-02-20
Internet Strategy Marketing Handbook written by Benjamin L. Francis and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-20 with Computers categories.
The book will cover the introduction to the Topic and can be used as a very useful study material for those who want to learn the topic in brief via a short and complete book. We hope you find this book useful is shaping your future career, Internet Strategy Marketing Handbook is one of the books covering various topics of science, technology and management published by London College of Information Technology. Please feel free to send us your enquiries related to our publications to [email protected]
The Internet Strategic Plan
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Author : Martin A. Schulman
language : en
Publisher:
Release Date : 1997-02-27
The Internet Strategic Plan written by Martin A. Schulman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-02-27 with Business & Economics categories.
You're confronted with setting up and managing your company's Internet capabilities and you've got to find the best systems, policies, and services that will keep every department happy. The Internet Strategic Plan is your solution! With the flexible, coherent, step-by-step procedures included in this book, you can effectively set up a customized Internet plan to meet your company's needs. With flowcharts, checklists, and worksheets, every chapter will help you plan the stages of your Internet Strategy--from identifying the key players and what information is needed to technical and network requirements.
Internet Business Models And Strategies
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Author : Allan Afuah
language : en
Publisher: McGraw-Hill Companies
Release Date : 2003
Internet Business Models And Strategies written by Allan Afuah and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This book draws on research to develop and integrate a framework to help students understand factors that surround a firm's performance and the central role that business models play in the face of the Internet.