The Interplay Of Local Regional And Global Approaches To Advertising
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The Interplay Of Local Regional And Global Approaches To Advertising
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Author : Gladys Torres-Baumgarten
language : en
Publisher:
Release Date : 2002
The Interplay Of Local Regional And Global Approaches To Advertising written by Gladys Torres-Baumgarten and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Global Vs Local Marketing An Analysis Of The Usefulness For Global Companies
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Author : Valea Adams
language : en
Publisher: Grin Publishing
Release Date : 2017-02-07
Global Vs Local Marketing An Analysis Of The Usefulness For Global Companies written by Valea Adams and has been published by Grin Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-07 with categories.
Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, The FOM University of Applied Sciences, Hamburg, language: English, abstract: This seminar paper evaluates the dimensions of standardized global marketing and local marketing for global companies by starting with a short insight into globalization and global firms in general, followed by an illustration of the global-local dilemma, that forces a decision on the choice between selling the same product across all boundaries and the implementation of local marketing strategies in order to respond to regional differences. The term paper continues with an explanation of local and standardized global marketing, exemplified by the global players McDonald's and Apple and concludes with a comparison of both approaches. The debate on standardization and adaptation in marketing has sparked a debate for decades. Dating back to Levitt, who is one of the leading advocates of the standardization approach in marketing, many other researchers followed Levitt's argument about the homogenization of consumer markets. However, critics of this thesis argue, that just a just a few products can be easily standardized in a global manner. Kotler argues that national marketing can't be simply extended to an international level as consumer behavior significantly varies depending on the country. Today, virtually every major company is forced to compete in the global market. And global marketers need to navigate through diverse cultures that go along with unpredicted rules and differences. Companies that are taking their business global and aim to successfully sell their products and services in foreign markets face many challenges. The most challenging decision in this progress is the degree of standardization or adaptation in the firm's operations. Many companies have understood the importance of global activities.
A Dictionary Of Marketing
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Author : Charles Doyle
language : en
Publisher: Oxford University Press
Release Date : 2016-04-28
A Dictionary Of Marketing written by Charles Doyle and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-28 with Reference categories.
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.
American Doctoral Dissertations
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Author :
language : en
Publisher:
Release Date : 2001
American Doctoral Dissertations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Dissertation abstracts categories.
Geography For The Ib Diploma Global Interactions
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Author : Paul Guinness
language : en
Publisher: Cambridge University Press
Release Date : 2011-01-20
Geography For The Ib Diploma Global Interactions written by Paul Guinness and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-20 with Juvenile Nonfiction categories.
The coursebook contains: --
Understanding Community Media
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Author : Kevin Howley
language : en
Publisher: SAGE
Release Date : 2010
Understanding Community Media written by Kevin Howley and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Language Arts & Disciplines categories.
With original contributions from an international team of well-known experts, media activists, and promising young scholars, this comprehensive volume examines community media from theoretical, empirical, historical, and practitioner perspectives. Organized thematically, this collection explores the intersection between community media and issues of democratic theory and the public sphere, cultural politics and social movement theory, neoliberal communication policy and media reform efforts, as well as media activism and international solidarity building. Foregrounding the relationship between symbolic and material relations of power in an increasingly interdependent world, this collection examines the role of alternative, independent, and community-based media in the global struggle for communicative democracy. Understanding Community Media explores a wide range of media forms and practice. Each essay considers the particular and distinctive ways local populations make use of various technologies for purposes of community communication. Taken together, this distinctive collection provides an incisive and timely analysis of the relationship between media and society, technology and culture, and communication and community. * Features more than 35 original, cutting-edge essays * Provides a comprehensive overview of community media around the world including essays on women's video collectives in India, indigenous radio in Colombia, street newspapers in Canada, and independent media in Nigeria. * Makes a timely and important contribution to a burgeoning sub-field of media and cultural studies.
Handbook Of Research On Smart Territories And Entrepreneurial Ecosystems For Social Innovation And Sustainable Growth
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Author : Palma-Ruiz, Jesús Manuel
language : en
Publisher: IGI Global
Release Date : 2019-12-27
Handbook Of Research On Smart Territories And Entrepreneurial Ecosystems For Social Innovation And Sustainable Growth written by Palma-Ruiz, Jesús Manuel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-27 with Business & Economics categories.
With the rise of information and communication technologies in today’s world, many regions have begun to adapt into more resource-efficient communities. Integrating technology into a region’s use of resources, also known as smart territories, is becoming a trending topic of research. Understanding the relationship between these innovative techniques and how they impact social innovation is vital when analyzing the sustainable growth of highly populated regions. The Handbook of Research on Smart Territories and Entrepreneurial Ecosystems for Social Innovation and Sustainable Growth is a pivotal reference source that provides vital research on the global practices and initiatives of smart territories as well as their impact on sustainable development in different communities. While highlighting topics such as waste management, social innovation, and digital optimization, this publication is ideally designed for civil engineers, urban planners, policymakers, economists, administrators, social scientists, business executives, researchers, educators, and students seeking current research on the development of smart territories and entrepreneurship in various environments.
Interregionalism And The European Union
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Author : Mario Telò
language : en
Publisher: Routledge
Release Date : 2016-03-09
Interregionalism And The European Union written by Mario Telò and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-09 with Political Science categories.
Is the EU isolated within the emergent multipolar world? Concentrating on interregional relations and focussing on the European Union’s (EU) evolving international role with regards to regional cooperation, this innovative book collects a set of fresh empirical analyses of interregional ties binding the EU with its Eastern and Southern neighbourhood, as well as with Asia, Africa and the Americas. The 25 leading authors from 5 continents have contributed original and diverse chapters and the book advances a novel theoretical ‘post-revisionist’ approach beyond both the Eurocentrism of ‘Europe First’ perspectives as well as the Euroscepticism of those advocating to simply move ’Beyond Europe’. After a Foreword by A. Acharya, the book’s five sections reflect the main drivers of EU interregional policies: The European Union as a Sophisticated Laboratory of Regional and Interregional Cooperation (with chapters by M. Telò, L. Fawcett and T. Risse), De Facto Drivers of Regionalism (F. Ponjaert, M. Shu, A. Valladão and C. Jakobeit), De Jure Drivers of Regionalism (S. Lavenex, G. Finizio, C. Jakobeit, R. Coman, C. Cocq & S. Teo L-Shah), Cognitive Drivers of Regionalism (J. Rüland, E. Fitriani, S. Stavridis & S. Kingah, P. Bacon), and Instrumental Drivers of Regionalism (B. Delcourt, C. Olsson & G. Müller, A. Malamud & P. Seabra and L. Fioramonti & J. Kostopoulos).
Interactions Between Regional And Universal Organizations
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Author : Laurence Boisson de Chazournes
language : en
Publisher: BRILL
Release Date : 2016-11-01
Interactions Between Regional And Universal Organizations written by Laurence Boisson de Chazournes and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-01 with Law categories.
Cooperation through international organizations is fundamental to the international legal order. International organizations are nowadays ubiquitous and come in many different manifestations, each allowing for different levels of international cooperation. The profile of regional and universal organizations may vary greatly from one organization to another. At the same time, they do not live apart and this has led to the creation of a complex network of relationships. These relationships have seldom been the object of scholarship, and this book seeks to address that gap. In general, the relationships between international organizations can give rise to such issues as the conditions placed upon one organization by another, demarcations of competence, membership of other organizations, and various forms of collaboration involving the conclusion of agreements between organizations. Optimal coexistence, cooperation and coherence all play a role in optimizing the relations between international organizations. The volume concludes by analysing current challenges, including those of legal identity, responsibility and accountability, as well as making proposals for reform, such as through the development of a common law between organizations.
Multilateralism Past Present And Future
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Author : Mario Telò
language : en
Publisher: Taylor & Francis
Release Date : 2023-05-31
Multilateralism Past Present And Future written by Mario Telò and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-31 with Political Science categories.
This book offers an important chronological perspective on the evolution of multilateralism within Europe and beyond. It provides a critical reconstruction of the history of the idea and praxis of peaceful global governance, a comparative analysis of regional multilateral organisations and a discussion about concrete trends and perspectives of a new multilateralism against the challenging context of the current multipolar power politics. Focusing on the changing European interplay with multilateralism – from Eurocentric cradle of civilian cooperation among sovereign imperial states, to political dwarf after the two world wars and decolonisation, and to potential co-leader of a multilayered and multi-actor cooperation within the current multipolar order, it addresses a theoretical “gap” by fuelling the long-recognised idealism v. realism debate over international cooperation and institutionalisation with both historical and new empirical insights. This book will be of key interest to scholars and students of European studies, global governance, multilateralism, international organisations and more broadly international relations.