The Intuitive Customer
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The Intuitive Customer
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Author : Colin Shaw
language : en
Publisher: Springer
Release Date : 2016-08-20
The Intuitive Customer written by Colin Shaw and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-20 with Business & Economics categories.
Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
Customer Experience
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Author : C. Shaw
language : en
Publisher: Springer
Release Date : 2010-09-09
Customer Experience written by C. Shaw and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-09 with Business & Economics categories.
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Building Great Customer Experiences
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Author : Colin Shaw
language : en
Publisher: Springer
Release Date : 2002-09-13
Building Great Customer Experiences written by Colin Shaw and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-13 with Business & Economics categories.
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.
Intuitive Marketing What Marketers Can Learn From Brain Science
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Author : Stephen Genco
language : en
Publisher: Intuitive Consumer Insights LLC
Release Date : 2019-10-20
Intuitive Marketing What Marketers Can Learn From Brain Science written by Stephen Genco and has been published by Intuitive Consumer Insights LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-20 with Business & Economics categories.
Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies." Traditional marketing assumes its purpose is persuasion it must grab people's attention, get them to change their minds, and convince them to do what they didn't know they wanted to do. Marketers compete every day to develop messages that "attract eyeballs," "rise above the clutter," and achieve "stopping power." But to the average consumer, marketing and advertising are becoming overwhelming. From their point of view, it's all clutter, it's all annoying, it's all an imposition on their already overworked conscious minds. Ironically, marketers are creating a "tragedy of the commons" effect. By collectively overgrazing consumers' "attentional commons," they are creating an environment that makes it less likely consumers will allocate attention to any of their messages. Intuitive marketing is based on a different view of how consumers think, act, and respond to marketing; a view built directly on the latest findings and insights from brain science. Like traditional marketing, intuitive marketing seeks to influence consumers. But it does so in a radically different way: by aligning with consumers' existing motivations and goals, primarily in the service of positive psychological needs, rather than by attempting to impose immediate transactional goals on consumers using tactics of disruption, distraction, and persuasion. Five intuitive marketing strategies are presented throughout the book. They show how marketers can simultaneously shape and satisfy consumer wants and needs by leveraging cognitive mechanisms such as unconscious association building, familiarity, trust, conditioning via small emotional rewards, and connecting with consumers' innate aspirations and identity needs. Intuitive Marketing demonstrates both the perils of persuasion as a marketing strategy and the promise of intuitive marketing as a better way to build lasting relationships with customers and consumers. It provides a path forward for marketing that treats consumers with respect, earns (rather than demands) attention, aligns with (rather than disrupts) consumer motivations and goals, and recognizes the reality of how consumers think, learn, and choose in the modern marketplace.
Leading With Sense
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Author : Valérie Gauthier
language : en
Publisher: Stanford University Press
Release Date : 2014-08-13
Leading With Sense written by Valérie Gauthier and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-13 with Business & Economics categories.
Today's business environment demands a new approach to leadership, one that effectively connects individuals and organizations in the midst of change. Leading with Sense offers a new, practical approach to meeting this challenge. Drawing on her experience as a poetic translator and her expertise in cross-cultural leadership, Valérie Gauthier outlines the tenets of savoir-relier: a framework for building sensible, trustworthy, and lasting relationships that enables leaders to value difference, work across boundaries, and navigate complex systems. Savoir-relier teaches leaders to tap into their senses in the midst of strategizing, allowing them to act intuitively and rationally at once. Few leaders dare to claim that their "gut feelings" are critical to their decisions. But, by engaging their intuition, they are able to draw on experience, better appreciate their environment, build confidence, and summon the courage to tackle the task at hand. Leading with Sense trains readers to be poets and translators in the business context. With savoir-relier, we can write our own stories, deciphering the challenges that we face with acumen, humility, and respect. Using real-world examples of this pioneering approach, Gauthier provides readers with methods and tools for cultivating a savoir-relier mindset to build positive relationships, nurture diversity, drive mindful innovation, and foster success.
The Intuitive Compass
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Author : Francis Cholle
language : en
Publisher: John Wiley & Sons
Release Date : 2011-10-18
The Intuitive Compass written by Francis Cholle and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-18 with Business & Economics categories.
A dynamic new way to understand intuition, already implemented around the world at top companies and business schools Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct. Explores the tension between linear efficiency and random play, and the synergy between reason and instinct Helps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence Shows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry The Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.
Intuitive Selling
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Author : Thomas Wood-Young
language : en
Publisher:
Release Date : 2004
Intuitive Selling written by Thomas Wood-Young and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Discover The Most Effective Selling Approaches Used By Top Sales Professionals. Selling Is About Service, Listening, Developing Customer Relationships, Building Trust, Finding Yourself In The Zone And Developing Your Intuitive Abilities So You Can Better Understand The Needs Of Your Customers. This Book Will Help Make Selling Easy For You By Demonstrating How To Develop Effective Selling Instincts That Can Become Second Nature. This Guide To Practical, Common Sense Selling Technique Will Help You Stay Motivated And Close More Sales.
The Intuitive Investor
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Author : Jason Apollo Voss
language : en
Publisher: SelectBooks, Inc.
Release Date : 2010-10
The Intuitive Investor written by Jason Apollo Voss and has been published by SelectBooks, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10 with Business & Economics categories.
"Successful Wall Street fund manager retired at age 35 guides investors to use intuitive and creative right-brained processes to complement traditional left-brain financial analysis. Author describes his principles based on spiritual insights and provides professional anecdotes to support his. theories"--Provided by publisher.
One Click
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Author : Richard L. Brandt
language : en
Publisher: Penguin
Release Date : 2011-10-27
One Click written by Richard L. Brandt and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-27 with Business & Economics categories.
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.
Crafting Customer Experience Strategy
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Author : Sapna Popli
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-05-04
Crafting Customer Experience Strategy written by Sapna Popli and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-04 with Business & Economics categories.
Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.