The Irrational Consumer
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The Irrational Consumer
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Author : Enrico Trevisan
language : en
Publisher: Routledge
Release Date : 2016-03-09
The Irrational Consumer written by Enrico Trevisan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-09 with Business & Economics categories.
Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the ground breaking works on behavioural economics of authors such as Daniel Kahneman and Richard Thaler in order to explain the fundamental drivers of customer decisions and how to incorporate these into your business strategy. Learn how consumers respond to different offer architectures and discounts; why they sometimes struggle to see the wood for the trees in a world of ever-increasing options; what are the rules of thumb they develop for making sense of value. Behavioural economics offers organizations perspectives for engaging with customers, whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.
The Irrational Consumer
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Author : Enrico Trevisan
language : en
Publisher:
Release Date : 2013
The Irrational Consumer written by Enrico Trevisan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Consumer behavior categories.
The Irrational Consumer
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Author : Dr Enrico Trevisan
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 2013-10-28
The Irrational Consumer written by Dr Enrico Trevisan and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-28 with Business & Economics categories.
Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the ground breaking works on behavioural economics of authors such as Daniel Kahneman and Richard Thaler in order to explain the fundamental drivers of customer decisions and how to incorporate these into your business strategy. Learn how consumers respond to different offer architectures and discounts; why they sometimes struggle to see the wood for the trees in a world of ever-increasing options; what are the rules of thumb they develop for making sense of value. Behavioural economics offers organizations perspectives for engaging with customers, whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.
Decoding The Irrational Consumer
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Author : Darren Bridger
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-08-03
Decoding The Irrational Consumer written by Darren Bridger and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-03 with Business & Economics categories.
Decoding the Irrational Consumer is written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli. Decoding the Irrational Consumer presents in plain terms the key theoretical tools required to implement neuromarketing studies and achieve desired research outcomes. Marketers and researchers will learn how to effectively and confidently brief data processors, and confer with neuroscientists and technicians. They will gain keen understanding of recent developments in behavioural science and data-processing technology, as well as sophisticated neuromarketing tools used to understand subconscious responses including behavioural economics, eye-tracking, implicit response measures, and facial coding. The author discusses when to apply these techniques and others, how to combine them effectively and how to correctly interpret resulting data to generate valuable insights that aid in decision making. The book is also suppotrted by an online guide for students and lecturers with helpful chapter summaries.
The Neuro Consumer
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Author : Anne-Sophie Bayle-Tourtoulou
language : en
Publisher: Routledge
Release Date : 2020-04-24
The Neuro Consumer written by Anne-Sophie Bayle-Tourtoulou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-24 with Business & Economics categories.
Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers’ brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain’s subconscious expectations; the influence of social media and communities on consumers’ decisions – when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area.
Predictably Irrational
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Author : Dan Ariely
language : en
Publisher: HarperCollins UK
Release Date : 2009
Predictably Irrational written by Dan Ariely and has been published by HarperCollins UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Irrationality
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Author : Stuart Sutherland
language : en
Publisher:
Release Date : 2013
Irrationality written by Stuart Sutherland and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Errors categories.
New, 21st anniversary edition, with a new foreword by Ben Goldacre, author of Bad Science and Bad Pharma, and an afterword by James Ball, covering developments in our understanding of irrationality over the last two decades. Why do doctors, army generals, high-ranking government officials and other people in positions of power make bad decisions that cause harm to others? Why do prizes serve no useful function? Why are punishments so ineffective? Why is interviewing such an unsatisfactory method of selection? Irrationality is a challenging and thought-provoking book that draws on statistica.
Sway
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Author : Ori Brafman
language : en
Publisher: Random House
Release Date : 2010-04-30
Sway written by Ori Brafman and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-30 with Business & Economics categories.
Why are we more likely to fall in love when we feel in danger? Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history? Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong? Discover the answers in Sway. We all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. In this compelling book, Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all. Sway is a fascinating insight into the way we all behave and will change the way you view the world.
Irrationality
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Author : Justin E. H. Smith
language : en
Publisher: Princeton University Press
Release Date : 2020-12-08
Irrationality written by Justin E. H. Smith and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-08 with History categories.
Preface -- Preamble: a mathematician's murder -- Introduction -- The self-devouring octopus, or, logic -- "No-brainers", or, reason in nature -- The sleep of reason, or, dreams -- Dreams into things, or, art -- "I believe because it is absurd", or, pseudoscience -- Enlightenment, or, myth Enlightenment into myth -- The human beast, or, the Internet -- Explosions, or, jokes and lies --The impossible symbolism, or, death -- Conclusion.
Irrationality In Health Care
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Author : Douglas Hough
language : en
Publisher: Stanford Economics and Finance
Release Date : 2014-05-20
Irrationality In Health Care written by Douglas Hough and has been published by Stanford Economics and Finance this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-20 with Business & Economics categories.
The health care industry in the U.S. is peculiar. We spend close to 18% of our GDP on health care, yet other countries get better results—and we don't know why. To date, we still lack widely accepted answers to simple questions, such as "Would requiring everyone to buy health insurance make us better off?" Drawing on behavioral economics as an alternative to the standard tools of health economics, author Douglas E. Hough seeks to more clearly diagnose the ills of health care today. A behavioral perspective makes sense of key contradictions—from the seemingly irrational choices that we sometimes make as patients, to the incongruous behavior of physicians, to the morass of the long-lived debate surrounding reform. With the new health care law in effect, it is more important than ever that consumers, health care industry leaders, and the policymakers who are governing change reckon with the power and sources of our behavior when it comes to health.