The Language Of Corporate Blogs

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The Language Of Corporate Blogs

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Author : Katarzyna Fronczak
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2021-08-06

The Language Of Corporate Blogs written by Katarzyna Fronczak and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-06 with Computers categories.

This book provides a state-of-the-art account of corporate blogs as a new form of corporate communication studied from corpus-based and discourse perspectives. Using a range of analytical techniques to examine a large corpus of 500 randomly selected corporate blog posts, the book examines how language works in the novel and hybrid context of online communication at different levels of linguistic description, including vocabulary use (keywords), phraseology (lexical bundles), stance expression and the generic structure. The findings are interpreted in functional terms in this book in order to provide an overall characterization of this new and evolving corporate genre.

The Corporate Blog As An Emerging Genre Of Computer Mediated Communication

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Author : Cornelius Puschmann
language : en
Publisher: Universitätsverlag Göttingen
Release Date : 2010

The Corporate Blog As An Emerging Genre Of Computer Mediated Communication written by Cornelius Puschmann and has been published by Universitätsverlag Göttingen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Blogs categories.

Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents.

Corporate Blogging In India

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Author : Rajeev Karwal
language : en
Publisher: SCB Distributors
Release Date : 2015-05-22

Corporate Blogging In India written by Rajeev Karwal and has been published by SCB Distributors this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-22 with Business & Economics categories.

Corporate Blogging In India intends to consolidate developments in the area of business and corporate blogging. This title presents case studies from industries as diverse as technology and travel to financial services and SMEs to get an understanding of where corporate blogging is and where it is headed in times to come.

Strategies And Tools For Corporate Blogging

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Author : Gene John Cass
language : en
Publisher: Routledge
Release Date : 2007

Strategies And Tools For Corporate Blogging written by Gene John Cass and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.

Showing how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies, this book provides tools for companies to interact with customers through blogging communities and to use resources effectively, as well as strategies for writing articles.

Corporate Blogging For Dummies

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Author : Douglas Karr
language : en
Publisher: John Wiley & Sons
Release Date : 2010-07-13

Corporate Blogging For Dummies written by Douglas Karr and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-13 with Business & Economics categories.

Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Manual Of Romance Languages In The Media

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Author : Kristina Bedijs
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2017-09-25

Manual Of Romance Languages In The Media written by Kristina Bedijs and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-25 with Language Arts & Disciplines categories.

This manual provides an extensive overview of the importance and use of Romance languages in the media, both in a diachronic and synchronic perspective. Its chapters discuss language in television and the new media, the language of advertising, or special cases such as translation platforms or subtitling. Separate chapters are dedicated to minority languages and smaller varieties such as Galician and Picard, and to methodological approaches such as linguistic discourse analysis and writing process research.

Business Blogs

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Author :
language : en
Publisher: Bookboon
Release Date :

Business Blogs written by and has been published by Bookboon this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Applications Of Data Mining In E Business And Finance

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Author : Carlos A. Mota Soares
language : en
Publisher: IOS Press
Release Date : 2008

Applications Of Data Mining In E Business And Finance written by Carlos A. Mota Soares and has been published by IOS Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

Contains extended versions of a selection of papers presented at the workshop Data mining for business, held in 2007 together with the 11th Pacific-Asia Conference on Knowledge Discovery and Data Mining, Nanjing China--Preface.

Genres In The Internet

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Author : Janet Giltrow
language : en
Publisher: John Benjamins Publishing
Release Date : 2009

Genres In The Internet written by Janet Giltrow and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Language Arts & Disciplines categories.

This volume brings together for the first time pragmatic, rhetorical, and literary perspectives on genre, mapping theoretical frontiers and initiating a long overdue conversation amongst these methodologies. The diverse approaches represented in this volume meet on common ground staked by Internet communication: an arena challenging to traditional ideas of genre which assume a conventional stability at odds with the unceasing innovations of online discourse. Drawing on and developing new ideas of genre, the research reported in this volume shows, on the contrary, that genre study is a powerful means of testing commonplaces about the Internet world and, in turn, that the Internet is a fertile field for theorising genre.

Marketing The E Business

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Author : Lisa Harris
language : en
Publisher: Routledge
Release Date : 2007-12-20

Marketing The E Business written by Lisa Harris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-20 with Business & Economics categories.

Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.