The Latest Trends In Advertising And The Motion Picture Industry
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The Latest Trends In Advertising And The Motion Picture Industry
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Author : Heather Michele Maddux
language : en
Publisher:
Release Date : 2001
The Latest Trends In Advertising And The Motion Picture Industry written by Heather Michele Maddux and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
Marketing To Moviegoers
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Author : Robert Marich
language : en
Publisher: Taylor & Francis
Release Date : 2005-04-18
Marketing To Moviegoers written by Robert Marich and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-04-18 with Performing Arts categories.
"Marketing to Moviegoers" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.
Recent Trends In U S Services Trade 2002 Annual Report Inv 332 345
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Author :
language : en
Publisher: DIANE Publishing
Release Date :
Recent Trends In U S Services Trade 2002 Annual Report Inv 332 345 written by and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing To Moviegoers
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Author : Robert Marich
language : en
Publisher: SIU Press
Release Date : 2013-01-30
Marketing To Moviegoers written by Robert Marich and has been published by SIU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-30 with Performing Arts categories.
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.
The Wall Street Journal
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Author :
language : en
Publisher:
Release Date : 2006
The Wall Street Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Finance categories.
Film Marketing Into The Twenty First Century
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Author : Nolwenn Mingant
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-07-25
Film Marketing Into The Twenty First Century written by Nolwenn Mingant and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-25 with Performing Arts categories.
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
The Film Marketing Handbook
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Author : Annika Pham
language : en
Publisher: Indiana University Press
Release Date : 1993
The Film Marketing Handbook written by Annika Pham and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Book on film marketing
Entertainment Marketing
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Author : Natasha Zhang Foutz
language : en
Publisher:
Release Date : 2017
Entertainment Marketing written by Natasha Zhang Foutz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Electronic books categories.
Generating more than $2 trillion worldwide, entertainment encompasses numerous industries, such as the motion picture, publishing, music, sports, broadcasting, gaming, event, and tourism. It is rapidly growing and waging an enormous impact on the global economy, culture, and consumer well-being. It also serves as an essential platform for advertisers, relaying brand messages to entertainment audiences via advertising, sponsorship, and other forms of branded entertainment. The distinct properties of entertainment, such as its experiential nature, short lifecycle, integration with human talents, sequential distribution, and complementary consumption with technology hardware, entail unique challenges to executives and academics. This monograph thus delineates a general framework of entertainment marketing and synthesizes the relevant studies that address some of these challenges. It concludes by inviting continued research on the intriguing and rapidly changing entertainment and media landscape.
Effective Advertising Of Films
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Author : Nick Birch
language : en
Publisher: GRIN Verlag
Release Date : 2014-03-05
Effective Advertising Of Films written by Nick Birch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-05 with Business & Economics categories.
Research Paper (postgraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.6, Central Queensland University, course: Advertising Design Communication, language: English, abstract: As far as movie advertising goes, official web sites have become a crucial tool for advertising upcoming and existing films. Mabry & Porter (2010) reports a ‘relatively important and statistically significant relationship between web site traffic and box office revenue’. Movie trailers have been a vital part of the advertising process, appearing ‘very early on - around 1912 - although they did not become standard for several years’ (Film Reference, N/A). Of some 10-billion videos watched on line annually, movie trailers rank #3, after news and user-created video. With such easy and instant access to them, these increasingly popular cinematic morsels are being devoured by moviegoers–and served up with serious consideration by the industry that sometimes spends sums equivalent to a third world country’s annual budget to concoct them (Merin, 2008). According to a study by Microsoft Advertising and 20th Century Fox, ‘[o]nline film advertising should play a growing role in the marketing of movie releases... Online film advertising [is] particularly effective at presenting film trailers in a positive environment and broadening [the advertiser’s] reach beyond the cinema environment. Trailers were confirmed as the single most influential element in consumers’ decision to view a film’ (Microsoft Advertising, 2009). Snell (2009) believes that movies are a large part of the entertainment industry and that ‘in recent years their websites have become increasingly critical to their overall success’.
The Business Of Film
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Author : Paula Landry
language : en
Publisher: Routledge
Release Date : 2018-06-14
The Business Of Film written by Paula Landry and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Art categories.
The updated second edition of this text introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to distribution. Authors Paula Landry and Stephen R. Greenwald offer a practical, hands-on guide to the business aspects of this evolving industry, exploring development, financing, regional/global/online distribution, business models, exhibition, multi-platform delivery, marketing, film festivals, production incentives, VR/AR, accounting, and more. The book is illustrated throughout with sample financing scenarios and charts/graphics, and includes detailed case studies from projects of different budgets and markets. This new and expanded edition has further been updated to reflect the contemporary media landscape, including analysis on major new players and platforms like Netflix, Amazon, Google and Vimeo, shifting trends due to convergence and disruption from new technology, as well as the rise of independent distribution and emergent mobile and online formats. An eResource also includes downloadable forms and templates, PowerPoint slides, quizzes and test banks, and other additional resources.