The Leadership Campaign
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The Leadership Campaign
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Author : Scott Miller
language : en
Publisher: Red Wheel/Weiser
Release Date : 2016-04-25
The Leadership Campaign written by Scott Miller and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-25 with Business & Economics categories.
A primer for a new generation of leaders based on the “Campaign Model” developed for Steve Jobs and Mike Murray at Apple Computer. The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: Success-building communications skills used to train political leaders and CEOs around the world Proven strategies to take control of the competitive dialogue and never let go How to go for the win, the whole win, and nothing but the win for you and your company
Communicating And Strategising Leadership In British Elections
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Author : Alia Middleton
language : en
Publisher: Springer Nature
Release Date : 2021-03-17
Communicating And Strategising Leadership In British Elections written by Alia Middleton and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-17 with Political Science categories.
This book concentrates on the leaders of the Conservatives, Labour and Liberal Democrats in British general election campaigns between 2010 and 2019, by exploring where they visit during the campaign and why, the impact they have, and how leadership is represented in the Press. It establishes the key strategic underpinnings for their visits, and the types of activities they undertake - in a uniquely British context. The degree to which leaders - and their visits - form an important dimension of voter behaviour is also considered. Moreover, the book explores how the Press delve into the personal lives of lesser-known opposition leaders and scrutinise the policies of Prime Ministers. The types of visits by leaders that become newsworthy are identified alongside their importance as a framing tool in election reporting. Beyond the leaders themselves, press reporting on their personal relationships is scrutinised, showing an increased acceptance of active partnership.
Innovating Innovation
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Author : David Morey
language : en
Publisher: Mango Media Inc.
Release Date : 2019-03-31
Innovating Innovation written by David Morey and has been published by Mango Media Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-31 with Business & Economics categories.
The renowned business consultant presents “the battlefield manual for change leadership” —with strategies for thriving in today’s marketplace (Jerry Wind, The Wharton School). Business leadership is a constant struggle to crack through corporate politics, nurture creativity, and add new value to everything they do. In Innovating Innovation, David Morey, one of America’s leading strategic consultants, guides readers across eleven concrete steps that can unlock day-to-day innovation and drive long-term competitive advantage. Innovating Innovation synergizes the best aspects of classic innovation theories with an insurgent strategic model inspired by one of Morey’s first clients, Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation takes place. This book invites you to “think different,” to become a change leader, to go the “wrong” way to get to the right places. Reading this book, you will learn:The Disruptive Periphery Concept and the necessary tools it providesHow to apply a marketing-centric focus to innovationLessons developed from thirty years of real-world global consulting and training experience
Thought Leadership Tweet
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Author : Liz Alexander
language : en
Publisher: Happy About
Release Date : 2012-10-08
Thought Leadership Tweet written by Liz Alexander and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-08 with Business & Economics categories.
Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, "new points" of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or "curated" content that mimics others' ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring-and wholly relevant to "them"-this book is for you. Authors "Dr. Liz Alexander" and "Craig Badings," who have more than 50 years of consulting experience between them, have devised a series of questions that will provoke you to consider all the elements necessary to execute a successful organizational thought leadership campaign. The authors have done the preliminary thinking for you so that your organization can better leverage your value in your industry. This book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy. It will ensure that you embed thought leadership across the entire organization and centralize it as part of your client-centric culture. Many organizations are squandering time, money, and effort on initiatives that do not move the needle in terms of establishing a differentiated brand identity, deep trust, and loyal followership. Arm yourself with this small yet immensely powerful book and that will no longer be something you have to worry about. "#THOUGHT LEADERSHIP tweet" is part of the THiNKaha series whose slim, easy-to-read-and-absorb books contain 140 thought-provoking and actionable quotes (tweets/ahas).
Campaign Boot Camp
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Author : Christine Pelosi
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2007
Campaign Boot Camp written by Christine Pelosi and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
The daughter of Nancy Pelosi, the nations first female Speaker of the House, offers a guidebook for citizens wanting to enter public service and become involved in their communities, whether through working with nonprofit agencies or seeking election to office.
Democratising Conservative Leadership Selection
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Author : Andrew Denham
language : en
Publisher:
Release Date : 2008
Democratising Conservative Leadership Selection written by Andrew Denham and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Political Science categories.
This book looks at how the election of Conservative Party leaders has become more democratic over the last fifty years and how that has affected the Party and the nature of its leadership.
Scrappy Campaigning
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Author : Casey Lucius
language : en
Publisher: Happy about
Release Date : 2018-05-07
Scrappy Campaigning written by Casey Lucius and has been published by Happy about this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-07 with Political Science categories.
In Scrappy Campaigning, Lucius captures the joys and struggles of running a political campaign, whether it is for a small local election or a large national one. This book is both personal and practical, and will help anyone interested in running for office or working on a campaign. While many people are baffled by politics today and want to "do something," she provides the tools and encouragement to contribute and be successful, at any level. She also details, through experience and analysis, the unexpected things that can happen during any campaign. While there are often negative experiences associated with leading any organization, this is a positive and encouraging book full of helpful lessons. Anyone who reads it will be prepared to run a successful scrappy campaign with their eyes wide open. Whether you are the candidate, campaign manager, a volunteer or team leader, this book will prepare you to lead a team and stand strong in the face of any obstacle.
Thought Leadership Tweet Book01
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Author : Liz Alexander
language : en
Publisher: Happy About
Release Date : 2012-10
Thought Leadership Tweet Book01 written by Liz Alexander and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10 with Business & Economics categories.
Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, new points of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or "curated" content that mimics others' ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring-and wholly relevant to them-this book is for you. Authors Dr. Liz Alexander and Craig Badings, who have more than 50 years of consulting experience between them, have devised a series of questions that will provoke you to consider all the elements necessary to execute a successful organizational thought leadership campaign. The authors have done the preliminary thinking for you so that your organization can better leverage your value in your industry. This book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy. It will ensure that you embed thought leadership across the entire organization and centralize it as part of your client-centric culture. Many organizations are squandering time, money, and effort on initiatives that do not move the needle in terms of establishing a differentiated brand identity, deep trust, and loyal followership. Arm yourself with this small yet immensely powerful book and that will no longer be something you have to worry about. #THOUGHT LEADERSHIP tweet is part of the THiNKaha series whose slim, easy-to-read-and-absorb books contain 140 thought-provoking and actionable quotes (tweets/ahas).
Public Opinion And Political Response In Palestine
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Author : Erika Schwarze
language : en
Publisher: Bloomsbury Publishing
Release Date : 2015-12-18
Public Opinion And Political Response In Palestine written by Erika Schwarze and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-18 with Political Science categories.
The 2006 elections for the Palestinian Legislative Council, the first in which both Fatah and Hamas fielded candidates, resulted in a resounding victory for Hamas. Winning 74 out of the 132 seats (compared to Fatah s 45), Hamas election strategy had proved effective against Fatah s ineffectual campaign and failure to properly consider public opinion. Erika Schwarze offers here an in-depth examination of these two separate campaigns, and how Fatah s lack of responsiveness to the popular mood in the run-up to elections following Arafat s death and beyond, led to its defeat in spite of its considerable experience of electioneering. She analyses the conduct of Palestinian leadership during this critical period, exploring the reasons for Fatah s inability to prioritise responsiveness to public opinion, and providing insights into the movement s electoral prospects in the future and its chances of survival and revival."
Campaign Inc
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Author : Henry F. De Sio., Jr.
language : en
Publisher: University of Iowa Press
Release Date : 2014-09-01
Campaign Inc written by Henry F. De Sio., Jr. and has been published by University of Iowa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-01 with Political Science categories.
It takes more than an excellent candidate to win elections; it takes an outstanding campaign organization, too. Campaign Inc. is the story of how leadership and organization propelled Barack Obama to the White House. As the chief operating officer of Obama’s 2008 presidential campaign, Henry F. De Sio, Jr., was positioned to view this historic campaign as few others could. In this fascinating behind-the-scenes account, he whisks readers into Obama’s national election headquarters in Chicago to glimpse the decision-making processes and myriad details critical to running a successful and innovative presidential campaign. From the campaign’s early chaos to the jubilation and drama of winning the Iowa caucus, to the drawn-out Democratic nomination process, to Obama’s eventual election as president of the United States, De Sio guides readers through the challenges faced by the Obama for America campaign in its brief twenty-one-month lifespan. De Sio shows readers that Obama himself was direct about his vision for the campaign when he instructed his staff to “run it like a business.” Thus, this is less the story of Barack Obama, candidate, and more the story of Barack Obama, CEO. Because campaigns are launched from scratch during every election cycle, they are the ultimate entrepreneurial experience. In the course of the election, the Obama campaign scaled up from a scrappy start-up to a nearly $1 billion operation, becoming a hothouse environment on which the glare of the media spotlight was permanently trained. Campaign Inc. allows readers to peek behind the curtain at the underdog organization that brought down the Clinton campaign and later went on to defeat the Republican machine, while offering lessons in leadership and organization to innovators, executives, and entrepreneurs.