The Like Economy
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The Like Economy
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Author : Brian Carter
language : en
Publisher: Que Publishing
Release Date : 2013-07-29
The Like Economy written by Brian Carter and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-29 with Business & Economics categories.
The #1 Plan for Profiting from Facebook: Now Updated with New Tools, Techniques, & Strategies! Brian Carter’s complete, step-by-step Facebook sales and marketing plan has helped thousands of companies supercharge their online sales and profits. Now, he’s completely updated it to reflect new Facebook features and tools, share all-new examples and experiences, and deliver actionable new insights about Facebook’s users...your customers! Carter focuses on techniques proven to pay off and steers you away from expensive techniques that no longer work. You’ll discover today’s best ways to attract more prospects at lower cost, convert more of them into profitable buyers, repel “brand-bashers,” and attract fans who’ll help you sell. This is a book for doers, not talkers: entrepreneurs and marketers who want results, fast! • Compare Facebook’s five routes to profit, and choose your best strategies • Craft a Facebook program that reflects your unique offerings and customers • Avoid eight key mistakes that kill Facebook profitability • Continuously optimize your presence to reflect your experience and performance • Sell the dream: Go beyond benefits to arouse your fans’ desires • Attract super-affordable, targeted visitors and fans with Facebook ads • Deepen engagement by applying new insights about Facebook users • Improve branding, positioning, and customer service along with revenue • Master 13 proven influence tactics for transforming casual visitors into buyers • Employ time-tested sales tactics, including testimonials and upselling • Build a community you can translate into profits • Create a cost-effective B2B marketing program that works
Social And Solidarity Economy
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Author : Sara Calvo
language : en
Publisher: Routledge
Release Date : 2017-06-26
Social And Solidarity Economy written by Sara Calvo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-26 with Business & Economics categories.
This book aims to provide the reader with an insight into the relevance of a section of the economy, which is often referred to as the ‘social and solidarity economy’ (SSE); and highlight some of the current issues in the field, how they are being addressed and some of their future implications. Using case studies from around the world, this book ‘Social and Solidarity Economy: The World’s Economy With a Social Face’ provides an up-to-date account of the strengths and weaknesses of these initiatives across four continents including issues that have not been researched sufficiently before (e.g. circular economy, social propaganda and its dangers, social enterprise as a panacea for NGOs in developing countries, and ‘new’ social movements). There is growing interest in SSE initiatives among policymakers, foundations, researchers and academic institutions around the world. Despite this interest, SSE related research remains scarce. There are concerned that SSE initiatives, which contribute significantly to their local communities’ development, need to be more widely disseminated amongst the general public. The Social and Solidarity Economy: The World’s Economy With a Social Face will help promote the ground-breaking work being done by organisations and individuals but which remain undocumented and help to raise awareness of such initiatives as well as contribute to academia with a critical approach to the sector covering issues that have not been covered much before, such as the circular economy and the dangers of social propaganda. Aimed at researchers, academics and policy makers in the fields of Social Enterprise, CSR, Tourism, International Economics as well as supporting disciplines ‘Social and Solidarity Economy: The World’s Economy With a Social Face’ looks to establish and help define the field.
The Like Economy
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Author : Brian Carter
language : en
Publisher: Que Publishing
Release Date : 2012
The Like Economy written by Brian Carter and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
'The Like Economy' offers a complete, start-to-finish plan for making money on Facebook. Brian Carter demonstrates step-by-step techniques and practical lessons to help companies build their online revenue.
How To Do Nothing
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Author : Jenny Odell
language : en
Publisher: Melville House
Release Date : 2019-04-23
How To Do Nothing written by Jenny Odell and has been published by Melville House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-23 with Technology & Engineering categories.
** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.
The Experience Economy
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Author : B. Joseph Pine
language : en
Publisher: Harvard Business Press
Release Date : 1999
The Experience Economy written by B. Joseph Pine and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
The Like Economy
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Author : Brian Carter
language : en
Publisher: Pearson Education
Release Date : 2013
The Like Economy written by Brian Carter and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
'The Like Economy' offers a complete, start-to-finish plan for making money on Facebook. Brian Carter demonstrates step-by-step techniques and practical lessons to help companies build their online revenue.
Digital Methods
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Author : Richard Rogers
language : en
Publisher: MIT Press
Release Date : 2015-08-21
Digital Methods written by Richard Rogers and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-21 with Computers categories.
A proposal to repurpose Web-native techniques for use in social and cultural scholarly research. In Digital Methods, Richard Rogers proposes a methodological outlook for social and cultural scholarly research on the Web that seeks to move Internet research beyond the study of online culture. It is not a toolkit for Internet research, or operating instructions for a software package; it deals with broader questions. How can we study social media to learn something about society rather than about social media use? Rogers proposes repurposing Web-native techniques for research into cultural change and societal conditions. We can learn to reapply such “methods of the medium” as crawling and crowd sourcing, PageRank and similar algorithms, tag clouds and other visualizations; we can learn how they handle hits, likes, tags, date stamps, and other Web-native objects. By “thinking along” with devices and the objects they handle, digital research methods can follow the evolving methods of the medium. Rogers uses this new methodological outlook to examine such topics as the findings of inquiries into 9/11 search results, the recognition of climate change skeptics by climate-change-related Web sites, and the censorship of the Iranian Web. With Digital Methods, Rogers introduces a new vision and method for Internet research and at the same time applies them to the Web's objects of study, from tiny particles (hyperlinks) to large masses (social media).
The Little Book Of Economics
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Author : Greg Ip
language : en
Publisher: John Wiley & Sons
Release Date : 2013-01-14
The Little Book Of Economics written by Greg Ip and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-14 with Business & Economics categories.
An accessible, thoroughly engaging look at how the economy really works and its role in your everyday life Not surprisingly, regular people suddenly are paying a lot closer attention to the economy than ever before. But economics, with its weird technical jargon and knotty concepts and formulas can be a very difficult subject to get to grips with on your own. Enter Greg Ip and his Little Book of Economics. Like a patient, good-natured tutor, Greg, one of today's most respected economics journalists, walks you through everything you need to know about how the economy works. Short on technical jargon and long on clear, concise, plain-English explanations of important terms, concepts, events, historical figures and major players, this revised and updated edition of Greg's bestselling guide clues you in on what's really going on, what it means to you and what we should be demanding our policymakers do about the economy going forward. From inflation to the Federal Reserve, taxes to the budget deficit, you get indispensible insights into everything that really matters about economics and its impact on everyday life Special sections featuring additional resources of every subject discussed and where to find additional information to help you learn more about an issue and keep track of ongoing developments Offers priceless insights into the roots of America's economic crisis and its aftermath, especially the role played by excessive greed and risk-taking, and what can be done to avoid another economic cataclysm Digs into globalization, the roots of the Euro crisis, the sources of China's spectacular growth, and why the gap between the economy's winners and losers keeps widening
A Sustainable Digital Economy
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Author : Ad Krikke
language : en
Publisher: Vior Webmedia
Release Date : 2018-09-11
A Sustainable Digital Economy written by Ad Krikke and has been published by Vior Webmedia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-11 with Business & Economics categories.
A Sustainable Digital Economy The Digital revolution is promising us a great future. Cyber and Privacy incidents that come with it are the modern equivalent of pollution we knew from the industrial revolution as well. The fear, uncertainty, and doubt that these incidents create lead to an expensive Cybersecurity arms race and growing legislative controls. How can such a Digital Economy ever be trusted and Sustainable? By linking to lessons learned from other industries, and positive show cases, a realistic vision on a Sustainable Digital Economy, and how it can be achieved is presented in this book. We'll leave the fear behind us and we'll innovate to solve the root cause of the current issues and lower the need for security controls and legislation. We'll build bridges instead of walls to create successful partnerships for new Digital business models. And we'll make the security controls we'd still need effective, transparent, and affordable. This all results in a Sustainable Digital Economy which we can trust and is inclusive to us all. It will bring prosperity and removes the need for extensive legislation and compliance checks. Because it's not fear, but trust that connects us #TrustConnects
Capitalism Without Capital
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Author : Jonathan Haskel
language : en
Publisher: Princeton University Press
Release Date : 2018-10-16
Capitalism Without Capital written by Jonathan Haskel and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-16 with Business & Economics categories.
Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success. But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the larger economic changes of the past decade, including the growth in economic inequality and the stagnation of productivity. Jonathan Haskel and Stian Westlake explore the unusual economic characteristics of intangible investment and discuss how an economy rich in intangibles is fundamentally different from one based on tangibles. Capitalism without Capital concludes by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.