The Manager S Playbook
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Leading From The Middle
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Author : Scott Mautz
language : en
Publisher: John Wiley & Sons
Release Date : 2021-05-18
Leading From The Middle written by Scott Mautz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-18 with Business & Economics categories.
The definitive playbook for driving impact as a middle manager Leading from the Middle: A Playbook for Managers to Influence Up, Down, and Across the Organization delivers an insightful and practical guide for the backbone of an organization: those who have a boss and are a boss and must lead from the messy middle. Accomplished author and former P&G executive Scott Mautz walks readers through the unique challenges facing these managers, and the mindset and skillset necessary for managing up and down and influencing what happens across the organization. You’ll learn the winning mindset of the best middle managers, how to develop the most important skills necessary for managing from the middle, how to create your personal Middle Action Plan (MAP), and effectively influence: Up the chain of command, to your boss and those above them Down, to your direct reports and teams who report to you Laterally, to peers and teams you have no formal authority over Anyone in an organization who reports to someone and has someone reporting to them must lead from the middle. They are the most important group in an organization and have a unique opportunity to drive impact. Leading from the Middle explains how.
The Performance Management Playbook
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Author : Hedda Bird
language : en
Publisher: Pearson UK
Release Date : 2021-08-10
The Performance Management Playbook written by Hedda Bird and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-10 with Business & Economics categories.
Highly Commended Award - People, Culture & Management Book at the 2022 Business Book Awards The Performance Management Playbook takes the stress out of managing people. This practical book coversthe must-have conversations from daily feedback to annual pay reviews; from dealingwith poor performance to setting challenging expectations. With 15 conversation guides to improve yourconfidence in managing performance, numerous activities to make you and yourteam less stressed, happier and more productive, as well as toolkits to helpyou improve performance now, no matter what appraisal process your organisationhas in place, this book makes it easy to dip in and develop great performanceconversations specific to the challenges you face. Learn from 25 real world examples: from global and local organisations; from 100employees to over a million; from sectors as varied as financial services,transport, technology, central and local government, TV production, mining,healthcare and construction. The Performance Management Playbook will help you move from anxiety-ridden one-off appraisals to morerewarding regular and meaningful conversations about performance.
The Community Manager S Playbook
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Author : Lauren Perkins
language : en
Publisher: Apress
Release Date : 2015-01-05
The Community Manager S Playbook written by Lauren Perkins and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-05 with Business & Economics categories.
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.
The Lean Product Playbook
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Author : Dan Olsen
language : en
Publisher: John Wiley & Sons
Release Date : 2015-06-02
The Lean Product Playbook written by Dan Olsen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-02 with Business & Economics categories.
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
The Ultimate Sales Manager Playbook
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Author : Bill Zipp
language : en
Publisher:
Release Date : 2021-01-19
The Ultimate Sales Manager Playbook written by Bill Zipp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-19 with categories.
The Leadership Playbook
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Author : Nathan Jamail
language : en
Publisher: Penguin
Release Date : 2014-07-31
The Leadership Playbook written by Nathan Jamail and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-31 with Business & Economics categories.
The successful self-published author of The Sales Leaders Playbook writes his first mainstream leadership book There are enormous differences between managing and coaching. Yet many companies and organizations encourage their leaders to coach teams without ever teaching them how and without creating a culture that supports coaching. Nathan Jamail—a leading consultant, professional speaker, and the president of his own group of businesses—trains coaches at several Fortune 500 companies and learned that it takes not only different skills to achieve success, but a truly effective coach needs an organizational culture that creates and multiplies the success of every motivated team member. The Leadership Playbook shows leaders the skills necessary to be an effective coach and to build effective teams by: Fostering employees’ belief in the culture of a company Resolving issues proactively rather than reactively and creating an involvement that constantly pushes employees to be their best Focusing on the more humane principles of leadership—gratitude, positivity, and recognition—that keep morale high Holding teams and individuals accountable Constantly recruiting talent ("building the bench") rather than filling positions only when they are empty Combining research, interviews, and inspiring stories with the lessons that have earned Jamail the respect of the world’s foremost corporations including CISCO, FedEx, Sprint, the U.S. Army, and State Farm; The Leadership Playbook will dominate the category for years to come.
Coaching Salespeople Into Sales Champions
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Author : Keith Rosen
language : en
Publisher: John Wiley & Sons
Release Date : 2008-03-14
Coaching Salespeople Into Sales Champions written by Keith Rosen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-14 with Business & Economics categories.
Sales training doesn’t develop sales champions. Managers do. The secret to developing a team of high performers isn’t more training but better coaching. When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude, it makes your training stick. With Keith Rosen’s coaching methodology and proven L.E.A.D.S. Coaching FrameworkTM used by the world’s top organizations, you’ll get your sales and management teams to perform better - fast. Coaching Salespeople into Sales Champions is your playbook to creating a thriving coaching culture and building a team of top producers. This book is packed with case studies, a 30 Day Turnaround Strategy for underperformers, a library of coaching templates and scripts, as well as hundreds of powerful coaching questions you can use immediately to coach anyone in any situation. You will learn how to confidently facilitate powerful, engaging coaching conversations so that your team can resolve their own problems and take ownership of the solution. You’ll also discover how to leverage the true power of observation and deliver feedback that results in positive behavioral changes, so that you can successfully motivate and develop your team and each individual to reach business objectives faster. Winner of Five International Best Book Awards, Coaching Salespeople Into Sales Champions is your tactical, step-by-step playbook for any people manager looking to: Boost sales, productivity and personal accountability, while reducing your workload Conduct customer/pipeline reviews that improve forecast accuracy, customer retention and uncover new selling opportunities Achieve a long term ROI from coaching by ensuring it’s woven into your daily rhythm of business Design, launch and sustain a successful internal coaching program Turn-around underperformers in 30 days or less Build deeper trust and handle difficult conversations by creating alignment around each person’s goals and your objectives Coach and retain your top performers Collaborate more powerfully and communicate like a world-class leader Training develops salespeople. Coaching develops sales champions. Your new competitive edge.
The Digital Playbook
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Author : Dirk Slama
language : en
Publisher: Springer Nature
Release Date : 2023-07-31
The Digital Playbook written by Dirk Slama and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-31 with Computers categories.
This open access book is a practitioner's guide to smart, connected products and solutions. As a hands-on playbook, it combines the business and technical execution perspectives to help product companies, OEMs, manufacturers and equipment operators utilize the full potential of digital enablers, especially Artificial Intelligence (AI), Internet of Things (IoT) and Digital Twins. The Digital Playbook provides comprehensive and actionable guidance, helping to address the challenges of creating sustainable and scalable digital business models, managing cocreation and sourcing, setting up the digital organization, and handling the legal aspects. For the technical execution perspective, the playbook includes the AIoT Framework, which explains how to combine data science and AI engineering with Digital Twins, as well as software development for cloud and edge. The integration with physical product development and retrofit integration of existing equipment is included as well. A pragmatic, agile approach is introduced that takes common agile inhibitors into consideration. A holistic AIoT DevOps approach is described, which combines key elements of DevOps for cloud, edge and AI. Enterprise readiness is ensured by looking at trust and security as well as reliability and resilience for AIoT. A large number of real-world examples and case studies help ensure practical relevance. Readers should have a previous, general understanding of digital strategies and technologies. This book offers readers a clear understanding of the opportunities, as well as the challenges related to building and operating smart, connected products and solutions. They are given a set of tools and blueprints, which they can apply to their practical work in this space.
High Impact Middle Management
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Author : Lisa Haneberg
language : en
Publisher: Association for Talent Development
Release Date : 2023-06-20
High Impact Middle Management written by Lisa Haneberg and has been published by Association for Talent Development this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-20 with Business & Economics categories.
High-Impact Middle Management is designed to address the unique needs of public sector managers. Middle managers in the public sector have more direct impact on results than any other layer of an organization. This book shows you how to become a high-impact middle manager—one who can transform high pressure into high impact business results. This is a sister book to The High-Impact Middle Manager.
The Uaw S Southern Gamble
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Author : Stephen J. Silvia
language : en
Publisher: Cornell University Press
Release Date : 2023-05-15
The Uaw S Southern Gamble written by Stephen J. Silvia and has been published by Cornell University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-15 with Political Science categories.
The UAW's Southern Gamble is the first in-depth assessment of the United Auto Workers' efforts to organize foreign vehicle plants (Daimler-Chrysler, Mercedes-Benz, Nissan, and Volkswagen) in the American South since 1989, an era when union membership declined precipitously. Stephen J. Silvia chronicles transnational union cooperation between the UAW and its counterparts in Brazil, France, Germany, and Japan and documents the development of employer strategies that have proven increasingly effective at thwarting unionization. Silvia shows that when organizing, unions must now fight on three fronts: at the worksite; in the corporate boardroom; and in the political realm. The UAW's Southern Gamble makes clear that the UAW's failed campaigns in the South can teach hard-won lessons about challenging the structural and legal roadblocks to union participation and effectively organizing workers within and beyond the auto industry.