The Community Manager S Playbook
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The Community Manager S Playbook
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Author : Lauren Perkins
language : en
Publisher: Apress
Release Date : 2015-01-05
The Community Manager S Playbook written by Lauren Perkins and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-05 with Business & Economics categories.
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.
The Reputation Playbook
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Author : Jennifer Janson
language : en
Publisher: Harriman House Limited
Release Date : 2014-10-06
The Reputation Playbook written by Jennifer Janson and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-06 with Business & Economics categories.
Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. Or you are aware you should be giving clearer direction to your team in the area of reputation building, but aren’t sure what to demand or what questions to ask. If so, then the Reputation Playbook is for you. The fundamental principles of reputation-building haven't changed for decades, but the advent of social media means transparency around how a business acts has. News, good or bad, now travels at internet speed, so to protect and enhance its reputation a business needs to be prepared to respond in real time, whether to customer interaction, news stories or operational errors. And as the leader of your business, the reputation buck stops with you. Your team expects, and needs, you to take the lead. You don't need to know the how when it comes to using social media, but you do need to know why it is critical that it’s on your radar. So you won't find instructions on how to use the various social media platforms in the Reputation Playbook. You will find a lively and insightful examination of how social media affects corporate reputation-building, filled with practical advice and punctuated with real-life examples from the companies that are doing it right - and those that have got it wrong. Jennifer Janson has gathered data and thoughts from the world’s leading thinkers on corporate reputation and also provides a framework for evaluating and mitigating your business' reputational risks. Most important, the Playbook tells you what questions to ask of those around you to ensure your business is building a strong reputation, and minimising the risk of reputational damage, long before a crisis arises. It is time to think about how your business reputation is affected by social media. All you need to get you started is the Reputation Playbook.
The Complete Social Media Community Manager S Guide
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Author : Marty Weintraub
language : en
Publisher: John Wiley & Sons
Release Date : 2013-01-04
The Complete Social Media Community Manager S Guide written by Marty Weintraub and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-04 with Business & Economics categories.
A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.
The Performance Management Playbook
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Author : Hedda Bird
language : en
Publisher: Pearson UK
Release Date : 2021-08-10
The Performance Management Playbook written by Hedda Bird and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-10 with Business & Economics categories.
Highly Commended Award - People, Culture & Management Book at the 2022 Business Book Awards The Performance Management Playbook takes the stress out of managing people. This practical book coversthe must-have conversations from daily feedback to annual pay reviews; from dealingwith poor performance to setting challenging expectations. With 15 conversation guides to improve yourconfidence in managing performance, numerous activities to make you and yourteam less stressed, happier and more productive, as well as toolkits to helpyou improve performance now, no matter what appraisal process your organisationhas in place, this book makes it easy to dip in and develop great performanceconversations specific to the challenges you face. Learn from 25 real world examples: from global and local organisations; from 100employees to over a million; from sectors as varied as financial services,transport, technology, central and local government, TV production, mining,healthcare and construction. The Performance Management Playbook will help you move from anxiety-ridden one-off appraisals to morerewarding regular and meaningful conversations about performance.
Leading From The Middle
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Author : Scott Mautz
language : en
Publisher: John Wiley & Sons
Release Date : 2021-05-18
Leading From The Middle written by Scott Mautz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-18 with Business & Economics categories.
The definitive playbook for driving impact as a middle manager Leading from the Middle: A Playbook for Managers to Influence Up, Down, and Across the Organization delivers an insightful and practical guide for the backbone of an organization: those who have a boss and are a boss and must lead from the messy middle. Accomplished author and former P&G executive Scott Mautz walks readers through the unique challenges facing these managers, and the mindset and skillset necessary for managing up and down and influencing what happens across the organization. You’ll learn the winning mindset of the best middle managers, how to develop the most important skills necessary for managing from the middle, how to create your personal Middle Action Plan (MAP), and effectively influence: Up the chain of command, to your boss and those above them Down, to your direct reports and teams who report to you Laterally, to peers and teams you have no formal authority over Anyone in an organization who reports to someone and has someone reporting to them must lead from the middle. They are the most important group in an organization and have a unique opportunity to drive impact. Leading from the Middle explains how.
Smart Business Social Business
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Author : Michael Brito
language : en
Publisher: Pearson Education
Release Date : 2011-07-07
Smart Business Social Business written by Michael Brito and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-07 with Business & Economics categories.
This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”
The Ultimate Sales Manager Playbook
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Author : Bill Zipp
language : en
Publisher:
Release Date : 2021-01-19
The Ultimate Sales Manager Playbook written by Bill Zipp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-19 with categories.
Turnock S Public Health What It Is And How It Works
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Author : Guthrie S. Birkhead
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2020-09-28
Turnock S Public Health What It Is And How It Works written by Guthrie S. Birkhead and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-28 with Medical categories.
Using a straightforward systems approach, Turnock’s Public Health: What It Is and How It Works explores the inner workings of the complex, modern U.S. public health system—what it is, what it does, how it works, and why it is important. Divided into two parts, Part I of the text focuses on the key elements of public health practice in 21st Century America, while Part II offers case studies designed to emphasize what public health is and how it works in practice. Collectively, this text gives students an understanding of the key concepts underlying public health as a system and social enterprise while enabling them to practice their knowledge with real-life public health problems, programs, and initiatives. The Seventh Edition introduces the concept of “Public Health 3.0”, with its new set of recommendations for updated public health practice in the 21st century and forms a unifying thread through the first six chapters of the book. A new appendix addresses COVID-19.
Online Community Building For Beginners
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Author : Tanja Laub
language : en
Publisher: Independently Published
Release Date : 2023-10-25
Online Community Building For Beginners written by Tanja Laub and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-25 with Social Science categories.
In a world shaped by ongoing digitization and interconnectivity, this book emphasizes the pivotal role of communities in achieving sustained business success. It serves as a guiding light through the realm of community building, going beyond mere theoretical concepts. Tanja Laub introduces the unique Community Circle Model, which not only imparts theoretical knowledge but also provides practical strategies and proven techniques to steer a community toward success. This comprehensive guide offers pragmatic tips and straightforward steps for nurturing an active and engaged community, catering to both internal and external audiences. It sheds light on fundamental aspects of community management, aids in defining a community's purpose and objectives clearly, and demonstrates how to cultivate a robust community culture while forging meaningful relationships. Furthermore, the book offers valuable insights into measuring and optimizing communities for success. A valuable companion for both seasoned community managers and newcomers, this book imparts not just essential knowledge but also the inspiration and motivation needed to ignite enthusiasm, foster loyalty, and sustain engagement within any community. With proven strategies and a holistic approach, this book serves as an indispensable guide for those seeking to effectively build and advance communities.
Return On Impact
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Author : David Nour
language : en
Publisher: John Wiley & Sons
Release Date : 2013-10-03
Return On Impact written by David Nour and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-03 with Business & Economics categories.
Strategies for setting your association apart in today's socially enabled world Access to information is instantaneous. Social tools put professional networks within arm's reach. What are the leadership strategies that will allow your organization to create and support differentiating value and nurture ongoing relationships with your members? In Return on Impact: Leadership Strategies for the Age of Connected Relationships, Nour charts the implications of a socially enabled world and the reinvention—in structure and governance, talent acquisition, listening practices, and business and revenue models—that leaders of organizations must undertake to fuel growth in the next decade. More than another tactical book on social media or particular networking tools, Return on Impact is a strategy resource for associations designed to show you what will set your association or membership organization apart. Written by business-relationship expert David Nour, author of the bestselling Relationship Economics Created in association with the ASAE Foundation Provides specific strategy and practical models Covers structure and governance, talent acquisition, listening practices, and business and revenue models Return on Impact hands leaders the tools that associations and other membership organizations can wield in order to harness the opportunities of the socially enabled world and ensure their growth in the coming times.