The Reputation Playbook
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The Reputation Playbook
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Author : Jennifer Janson
language : en
Publisher: Harriman House Limited
Release Date : 2014-10-06
The Reputation Playbook written by Jennifer Janson and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-06 with Business & Economics categories.
Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. Or you are aware you should be giving clearer direction to your team in the area of reputation building, but aren’t sure what to demand or what questions to ask. If so, then the Reputation Playbook is for you. The fundamental principles of reputation-building haven't changed for decades, but the advent of social media means transparency around how a business acts has. News, good or bad, now travels at internet speed, so to protect and enhance its reputation a business needs to be prepared to respond in real time, whether to customer interaction, news stories or operational errors. And as the leader of your business, the reputation buck stops with you. Your team expects, and needs, you to take the lead. You don't need to know the how when it comes to using social media, but you do need to know why it is critical that it’s on your radar. So you won't find instructions on how to use the various social media platforms in the Reputation Playbook. You will find a lively and insightful examination of how social media affects corporate reputation-building, filled with practical advice and punctuated with real-life examples from the companies that are doing it right - and those that have got it wrong. Jennifer Janson has gathered data and thoughts from the world’s leading thinkers on corporate reputation and also provides a framework for evaluating and mitigating your business' reputational risks. Most important, the Playbook tells you what questions to ask of those around you to ensure your business is building a strong reputation, and minimising the risk of reputational damage, long before a crisis arises. It is time to think about how your business reputation is affected by social media. All you need to get you started is the Reputation Playbook.
Preventing Crises At Your University
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Author : Simon R. Barker
language : en
Publisher: JHU Press
Release Date : 2021-11-30
Preventing Crises At Your University written by Simon R. Barker and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-30 with Education categories.
A new playbook for effective crisis management in higher education. Unlike other industries, in higher education an institution's most important asset is its reputation. Yet as fundamental as it is, many leaders continue to view managing reputation as dishonest and counterproductive, a suspect process that undermines the very idea of reputation as an organic outcome of reality. When leadership credibility is on the line, though, and an institution's reputation is facing potentially irreparable damage, the concept of reputational risk moves from being nebulous to all too tangible. In Preventing Crises at Your University, Simon Barker demonstrates how critical it is for colleges and universities to align strategy and values with decision-making during times of crisis. Arguing that leaders must stop considering the discussion of reputational risk as unseemly, he demonstrates that this discussion is in fact a strategic imperative for every leader. Significant reputational damage, Barker asserts, is not the inevitable outcome of a crisis but of a poor response. Defining a new crisis leadership playbook to deal with self-inflicted crises, he also • explains what typically goes wrong in a crisis; • describes how to prevent crises from escalating; • demonstrates how a stakeholder-centric model of communications can help mitigate reputational damage; and • introduces a number of original concepts, including a Reputational Risk Management Framework, a Reputational Risk Maturity Model, and a Culture and Capability matrix. Moving beyond the theoretical by presenting case studies of real crises involving sexual assault, freedom of speech, student protests, faculty misconduct, and a broad range of financial, social, and ethical issues, the book highlights and underscore key concepts around effective management of reputational risk. Ultimately, Preventing Crises at Your University serves as a wake-up call for all higher education leaders and board members.
Shakespeare And Lost Plays
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Author : David McInnis
language : en
Publisher: Cambridge University Press
Release Date : 2021-03-25
Shakespeare And Lost Plays written by David McInnis and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-25 with Drama categories.
Explores Shakespeare's plays in their most immediate context: the hundreds of plays known to original audiences, but lost to us.
Consumer Behaviour
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Author : Zubin Sethna
language : en
Publisher: SAGE
Release Date : 2019-03-30
Consumer Behaviour written by Zubin Sethna and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-30 with Business & Economics categories.
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice. New to this edition: Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology A new feature exploring the experiential role of brands in consumers’ lives today titled ‘Brand Experiences’ A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges Online resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life. Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.
The Playbook
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Author : Jennifer Jacquet
language : en
Publisher: Penguin UK
Release Date : 2022-07-12
The Playbook written by Jennifer Jacquet and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-12 with Science categories.
'This brilliantly subversive and witty book lays bare the techniques of manipulation and disinformation that keep the rich and powerful rich and powerful. . . A landmark book' Brian Eno 'Very funny, as satire should be, until you realise it's deadly serious' Adam Rutherford, BBC Radio 4 Start the Week Knowledge is power. Which is why the rich and powerful don't want you to have it. The Playbook is an exposé of the extraordinary lengths that corporations will go to in order to spread disinformation and deny the scientific facts - around climate change, public health risks and worker safety - when they don't suit their agenda. Written in the form of a corporate handbook for tobacco, oil and pharmaceutical company executives, it is a litany of obfuscation techniques, denial, delays and outright lies, including: how to recruit an academic 'expert' who is willing to compromise their integrity (or is just short of cash), how to massage the statistics, how to use legal and even physical intimidation against reporters and activists, and how, just as in a casino, to keep your customers comfortable, unquestioning, unthinking and playing along for as long as possible. Part satire, part social history, part guide to resistance, The Playbook is a charge sheet against the powerful. It shows us how, by understanding the methods and motives of disinformation campaigns, we may be able to outwit them.
Rethinking Reputational Risk
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Author : Anthony Fitzsimmons
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-01-03
Rethinking Reputational Risk written by Anthony Fitzsimmons and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with Business & Economics categories.
A company's reputation is one of its most valuable assets, and reputational risk is high on the agenda at board level and amongst regulators. Rethinking Reputational Risk explains the hidden factors which can both cause crises and tip an otherwise survivable crisis into a reputational disaster. Reputations are lost when the perception of an organization is damaged by its behaviour not meeting stakeholder expectations. Rethinking Reputational Risk lays bare the actions, inactions and local 'states of normality' that can lead to perception-changing consequences and gives readers the insight to recognize and respond to the risks to their reputations. Using case studies, such as BP's Deepwater Horizon oil spill, Volkswagen's emissions rigging scandal, Tesco, AIG, EADS Airbus A380, and Mid-Staffordshire NHS Hospital Trust, and analysis of their failures, this hard-hitting guide also applies lessons drawn from behavioural economics to the behavioural risks that underlie reputation risk. An essential read for risk professionals, business leaders and board members who need to understand and deal with business-critical threats to their reputation, this book presents a new framework that will be invaluable for all involved in safeguarding an organization's reputation.
The Ad Agency Playbook
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Author : Dan Henry
language : en
Publisher:
Release Date : 2017-10
The Ad Agency Playbook written by Dan Henry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10 with categories.
Starting a marketing agency is simply a matter of charging a business a fee to get them more customers. In today's world, the easiest way to get more customers is through paid traffic on social media. Newspaper, TV and Radio are the past...paid ads on social media are the future. If you want to land easy ad clients that pay month after month like clockwork, that don't make you pull your hair out, this book will help you do just that. The perfect client is easy to land, willing to pay, requires little to no maintenance and is easy to get results for without having to be a marketing guru. In The Ad Agency Playbook, Dan Henry shares step-by-step how to find these perfect clients, help them, and create a long-lasting business doing so. You'll learn: How to find no brainer clients that not only PAY, but are super easy to get results for...even if you've never ran an ad How to land your FIRST client within hours (some people land one before they even finish reading the book ) How to pick the right client so you can get easy results and NOT ruin your reputation... Why starting an Ad Agency is a great way to quickly build a passive income...or raise capital FAST for a large purchase or investment... Most importantly, how to SCALE this to multiple clients quickly and create a full-time living... If you want to create an impressive income super fast by running paid ads for easy clients that pay...this book is for you.
American Kleptocracy
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Author : Casey Michel
language : en
Publisher: St. Martin's Press
Release Date : 2021-11-23
American Kleptocracy written by Casey Michel and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-23 with Political Science categories.
A remarkable debut by one of America's premier young reporters on financial corruption, Casey Michel's American Kleptocracy offers an explosive investigation into how the United States of America built the largest illicit offshore finance system the world has ever known. "An indefatigable young American journalist who has virtually cornered the international kleptocracy beat on the US end of the black aquifer." —The Los Angeles Review of Books For years, one country has acted as the greatest offshore haven in the world, attracting hundreds of billions of dollars in illicit finance tied directly to corrupt regimes, extremist networks, and the worst the world has to offer. But it hasn’t been the sand-splattered Caribbean islands, or even traditional financial secrecy havens like Switzerland or Panama, that have come to dominate the offshoring world. Instead, the country profiting the most also happens to be the one that still claims to be the moral leader of the free world, and the one that claims to be leading the fight against the crooked and the corrupt: the USA. American Kleptocracy examines just how the United States’ implosion into a center of global offshoring took place: how states like Delaware and Nevada perfected the art of the anonymous shell company, and how post-9/11 reformers watched their success usher in a new flood of illicit finance directly into the U.S.; how African despots and post-Soviet oligarchs came to dominate American coastlines, American industries, and entire cities and small towns across the American Midwest; how Nazi-era lobbyists birthed an entire industry of spin-men whitewashing trans-national crooks and despots, and how dirty money has now begun infiltrating America's universities and think tanks and cultural centers; and how those on the front-line are trying to restore America's legacy of anti-corruption leadership—and finally end this reign of American kleptocracy.
Father S Eyes
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Author : Winston Anselm Irons
language : en
Publisher: Covenant Books, Inc.
Release Date : 2024-05-03
Father S Eyes written by Winston Anselm Irons and has been published by Covenant Books, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-03 with Body, Mind & Spirit categories.
What are characteristics and traits of "Father's Eyes" that every human being and world citizen should strive to understand, demonstrate, elicit, exhibit, and share with this generation and every future generation, regardless of whether they are an actual parent (mother or father) of children? What are the admirable, eternal, and universal common features and traits of those who possess and responsibly advocate for "Father's Eyes" life behavior, protection and safety of self and others, and zenith life positive performance? What are common traits and characteristics of outstanding fathers in this universe? How to plan and successfully realize unparalleled and zenith life accomplishments without losing sight of what is important in life? What keen insights may be derived from reading true stories written by mature explorers and survivors who embarked on expeditions that required new discoveries and learning every day, to navigate treacherous storms throughout their adventurous journey through a tumultuous, tempestuous world, whose only guiding light each day and night was Father's Eyes who allowed continuation of life expeditions during night and other darkest periods and conditions of their unending life journey? The quintessential importance of discovering enlightened and wise mentors, faithful friends, siblings, neighbors, and community members who are motivated and superb role models with high aspirations and altruistic life perspectives, mentors whose goal is to live their life on earth in a fantastic manner. Satan worshippers, atheists, agnostics, and "world citizens" of every religion, culture, society, and country in this universe and all universes may all benefit from--and what's more, prosper and maximize their accomplishments and "endeavors success stories"--by studying, understanding, and then employing in real life the attitudes, perspectives, definitions, principles and concept or gestalt of "Father" and "Father's Eyes" as described and defined in this fascinating and life-changing novel. Strategies, insights, philosophies, and writings from amongst the most educated, sagacious, wise, moral, and ethical mentors in human history; quotes to contemplate that entertain, educate, inspire, motivate, and enlighten individuals of all ages to forever respect and maintain the "age of reason" in every successive generation; true stories of human determination to turn negative beginnings into glorious victories. What are the major pitfalls to avoid in life that are not only dangerous but devastating and self-destructive? Living life to the fullest: happy, supportive, safe, secure, content yet ambitious, and healthy. How to maximize and optimize brain and body function from birth to centenarian, longevity recommendations: vital exercise methods, vital sleep, and vital new diet insights on superfoods. How does an individual develop Hercules-like strength, fortitude, and determination to accomplish all goals and concomitantly gain ever-increasing positive self-confidence, self-esteem and motivation for benevolent, purpose-driven, occupational and family or friend relationships strengthening aspirations? Why should all humans be receptive to learning and being enlightened by other individuals in occupations and professions unrelated to their own profession, trade or job? Captivating, remarkable, true stories of worst-case scenarios and disasters experienced or witnessed in life that were confronted head-on, overwhelmed, and turned into positive outcomes; the essential perspectives all individuals must acquire and utilize daily to achieve success in all endeavors; the immensely satisfying, adventurous journey to identify your strengths and weaknesses as early as possible in life, enabling you to develop a successful life path and strategy to reach and realize your wishes, dreams, goals, and ultimate glorious, adventurous path through life. Father's Eyes is an original, unique, one-in-a-million masterpiece novel written by an author of keen insight, sound judgment, and benevolent aspirations and intentions to improve this world we live in and maximize all children's and adult "world citizens" health, happiness, and unity, as taught by and learned by the author during his lifetime and from the greatest, most read book ever published and written by Father's Eyes. There are no other books that even come close to comparison or match the zenith ideals and health guidelines prescribed by the author to achieve world peace, respect, dignity, humility, human rights acknowledgment, and blessings meant for every child born in this world, and the later versions of these children as adult "world citizens" to be assisted, guided, protected, and one day reunited with and live in perpetuity with their ultimate mentor, Father's Eyes. The author, during the writing of this book, realized and acknowledged all these ephemeral truths stated above. These truths not only motivated the author to share his own sagacious wisdom and insights, but also to perform the vital and essential research, studying our world's history, to most clearly elucidate what individuals have been the greatest mentors in this world, what mindset will most likely lead to success in all benevolent endeavors, and lastly, what has, in the past, made our world great and what is currently necessary to remain on this most desirable path of making our world great now and in the future forever! This masterfully written novel is a phenomenal read for all times and all generations. In summary, this novel is meant to both inspire and motivate all individuals, and offer precious insights, experience, health-maximizing guidance, entertainment, and enlightenment for all ages, all non-religious and religious individuals, all cultures, all skin colors, all societies, and all countries, this generation, and all generations in perpetuity.
Motivate Yourself
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Author : Andro Donovan
language : en
Publisher: John Wiley & Sons
Release Date : 2016-06-03
Motivate Yourself written by Andro Donovan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-03 with Business & Economics categories.
Do you want to feel more productive, more present and more inspired by your own life? Motivate Yourself offers practical strategies to improve your productivity and gives you the know how to create the life you want. Learn how to move past your self-doubt and propel yourself into living your dream. With practical exercises featured within each chapter, this book will help break those emotional barriers that hold you back and set you on the path to becoming fully engaged and more productive. Kick start your productivity journey today and: Quieten that negative inner voice that inhibits your personal growth Wake up to the possibility and opportunity of a different way of living Learn how to motivate those around you with productivity at the center of everything you do Challenge yourself to discover who you really are and what you are truly capable of achieving