The Marketing Of Children S Toys
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The Marketing Of Children S Toys
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Author : Rebecca C. Hains
language : en
Publisher: Springer Nature
Release Date : 2021-04-13
The Marketing Of Children S Toys written by Rebecca C. Hains and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-13 with Social Science categories.
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
The Marketing Of Children S Toys
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Author : Rebecca C. Hains
language : en
Publisher:
Release Date : 2021
The Marketing Of Children S Toys written by Rebecca C. Hains and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys-including who certain toys are meant for and what various toys and brands can signify about their owners' identities-have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized.
Out Of The Garden
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Author : Stephen Kline
language : en
Publisher: Verso
Release Date : 1993
Out Of The Garden written by Stephen Kline and has been published by Verso this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.
The Market For Children S Toys And Games
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Author : Peter Allen
language : en
Publisher:
Release Date : 1985-04-01
The Market For Children S Toys And Games written by Peter Allen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-04-01 with categories.
Opportunities Within The Traditional Toy Sector Of The Uk Toys And Games Industry A German Perspective
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Author : Johannes Weber
language : en
Publisher: GRIN Verlag
Release Date : 2007-03-08
Opportunities Within The Traditional Toy Sector Of The Uk Toys And Games Industry A German Perspective written by Johannes Weber and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-08 with Business & Economics categories.
Bachelor Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Hull, language: English, abstract: Being a relatively dynamic and one of the biggest of its sort within the European Union, the Toys and Games Industry in the United Kingdom is attractive for many foreign toy manufacturers. Especially the market sector of the traditional toys, which will be defined later, seems to be very auspicious from a general point of view. To what extent this general view corresponds with the reality will be examined on the basis of German toy manufactures and needs to be analysed critically. Hence, the research objective of this work is to figure out what opportunities but also what sorts of threats toy manufacturers from Germany could be faced with when entering the British market. This, however, needs several questions to be answered. Terms like market value, market growth rates but also other factors like the influence of the toy firms’ environment and consumers’ attitude towards the industry must be explained which will be done through a secondary data-based overview of the industry in chapter two. Having introduced to several considered research approaches, the choice of the used methodology, its application and special research highlights in chapter three, the analysis’s findings will be illustrated in the fourth part of this study. These results will be consumer-based in order to get a better overview about the market itself and to being able to give more efficient recommendations to German toy companies considering breaking into the UK market. The final answer of the research objective mentioned above and further recommendations will be content of chapter five. The last chapter of the essay then tries to draw a conclusion and will clarify whether the targeted research objective has been achieved and outline weaknesses within the used methodology and their potential avoidance in future research projects.
What Kids Buy And Why
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Author : Daniel Acuff
language : en
Publisher: Simon and Schuster
Release Date : 2010-06-15
What Kids Buy And Why written by Daniel Acuff and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-15 with Business & Economics categories.
If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.
Making And Selling Kids Toys From Scratch
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Author : Sybil Whitney
language : en
Publisher: Independently Published
Release Date : 2024-04-19
Making And Selling Kids Toys From Scratch written by Sybil Whitney and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-19 with Crafts & Hobbies categories.
Step into the enchanting world of toy making with "Crafting Childhood Magic," your definitive guide to crafting and selling whimsical toys that spark imagination and joy in children everywhere. This book isn't just a collection of instructions; it's a roadmap to transforming your passion for creativity into a profitable venture. Within these pages, you'll discover: Unleash Your Creativity: Dive deep into the art of toy design, learning how to conceptualize and bring your ideas to life with step-by-step instructions and inspiring examples. Master the Craft: From woodworking to sewing, learn essential techniques and skills to craft toys that are not only beautiful but also durable and safe for children. Navigate the Market: Gain invaluable insights into the business side of toy making, from pricing strategies to marketing tactics, ensuring your creations stand out in a competitive market. Nurture Imagination: Understand the profound impact toys have on childhood development and how your creations can inspire creativity, curiosity, and exploration in young minds. This book isn't just for hobbyists; it's for dreamers who dare to turn their passion into profit. Whether you're a seasoned crafter looking to monetize your skills or a budding entrepreneur seeking a fulfilling venture, "Crafting Childhood Magic" is your essential companion on the journey to success. Don't let your dreams gather dust on the shelf. Take action now and embark on a magical journey of creativity, entrepreneurship, and joy. ORDER YOUR COPY of "Crafting Childhood Magic" today and start crafting memories that will last a lifetime. Your inner child-and your bank account-will thank you
Out Of The Garden
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Author : Stephen Kline
language : en
Publisher:
Release Date : 1993
Out Of The Garden written by Stephen Kline and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Character toys categories.
A detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Kline looks at the history and development of children's play, culture and toys, from the teddy bear and Lego to Teenage Mutant Turtles.
Gender Typing Of Children S Toys
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Author : Erica S. Weisgram
language : en
Publisher: American Psychological Association (APA)
Release Date : 2018
Gender Typing Of Children S Toys written by Erica S. Weisgram and has been published by American Psychological Association (APA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Education categories.
In this volume, scholars in developmental psychology, education, and neuroscience examine the ways in which children's toys often reflect and promote gender stereotypes, as well as the long-term consequences of gender-typed play.
Sold Separately
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Author : Ellen Seiter
language : en
Publisher: Rutgers University Press
Release Date : 1993
Sold Separately written by Ellen Seiter and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
"A radical approach to children's TV. . . . Seiter argues cogently that watching Saturday cartoons isn't a passive activity but a tool by which even the very young decode and learn about their culture, and develop creative imagination as well. Bolstered by social, political, developmental, and media research, Seiter ties middle-class aversion to children's TV and mass-market toys to an association with the 'uncontrollable consumerism'--and hence supposed moral failure--of working class members, women, and 'increasingly, children.' . . . Positive guidance for parents uncertain of the role of TV and TV toys in their children's lives."--Kirkus Reviews "Sold Separately is about television and toys, and the various roles that they play in the lives of children and parents. In particular, Seiter examines toy advertising, both in print media and on television; TV commercials; toy-based video for girls, with an in-depth look at "My Little Pony"; action TV for boys, using "Slimer and the Real Ghostbusters" as her case study; and the stores where toys are sold, both Toys "R" Us and the more upscale shops . . . contains many provocative observations."--Women's Review of Books "Ellen Seiter has a holiday message for yuppie parents who feel guilty shopping at Toys "R" Us. The mass-produced toys that dominate the chain's shelves need not be the enemy of every right-thinking parent. "Ghostbuster" figurines and "My Little Pony" can share the toy chest with those sensible wooden blocks."--Chronicle of Higher Education "Emphasizing problems of socioeconomic class, gender, and race stereotyping, this study acknowledges the usual parental complaints about toys like Barbie and G.I. Joe, but insists that they do play an important role in children's culture, especially for working class families. A thought-provoking analysis."--Wilson Library Journal "In this thought provoking study, Seiter reasonably urges parents and others to put aside their own tastes and to understand that children's consumer culture promotes solidarity and sociability among youngsters."--Publishers Weekly "An important book for those desiring an overview of the toy industry's impact on consumer culture . . . it] presents a fair and well-balanced view of the industry."--Kathleen M. Carson, associate editor, Playthings "A refreshing, thoughtful, and insightful investigation of an enormously important subject--consumer culture for kids. . . . I can't recommend it highly enough."--Janice Radway, Duke University, author of Reading the Romance