The Marketing Of Rebellion
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The Marketing Of Rebellion
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Author : Clifford Bob
language : en
Publisher: Cambridge University Press
Release Date : 2005-06-06
The Marketing Of Rebellion written by Clifford Bob and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-06 with Business & Economics categories.
This book rejects dominant views that needy political movements readily gain help from nongovernmental organizations.
The Marketing Of Rebellion
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Author : Clifford Bob
language : en
Publisher:
Release Date : 2006
The Marketing Of Rebellion written by Clifford Bob and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Government, Resistance to categories.
Marketing Rebellion
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Author : Mark W. Schaefer
language : en
Publisher:
Release Date : 2019-02
Marketing Rebellion written by Mark W. Schaefer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02 with Business & Economics categories.
Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results
Evaluating The Gaps And Intersections Between Marketing Education And The Marketing Profession
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Author : Pinheiro, Margarida M.
language : en
Publisher: IGI Global
Release Date : 2018-11-23
Evaluating The Gaps And Intersections Between Marketing Education And The Marketing Profession written by Pinheiro, Margarida M. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-23 with Business & Economics categories.
Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students’ future roles within this discipline.
3 Word Rebellion
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Author : Michelle A. Mazur
language : en
Publisher:
Release Date : 2019-02-26
3 Word Rebellion written by Michelle A. Mazur and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-26 with Business & Economics categories.
You've been told you need to find "an idea worth spreading" in order to get your message out there and grow your business. The 3 Word Rebellion offers a surprising twist on this idea:You already have a one-of-a-kind idea inside of you that will not only spread like wildfire, but will also change minds, incite action, and leave a legacy you can be proud of. You just need help excavating it with this innovative messaging framework.e
Your Ad Here
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Author : Michael Serazio
language : en
Publisher: NYU Press
Release Date : 2013-04-05
Your Ad Here written by Michael Serazio and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-05 with Social Science categories.
2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.
The Gentle Marketing Revolution
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Author : Sarah Santacroce
language : en
Publisher:
Release Date : 2021-01-27
The Gentle Marketing Revolution written by Sarah Santacroce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-27 with categories.
Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.But what if marketing didn't have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? Enter the Gentle MARKETING REVOLUTION.Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach-with profound results. You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey!
Limbang Rebellion
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Author : Eileen Chanin
language : en
Publisher: Pen and Sword
Release Date : 2014-01-27
Limbang Rebellion written by Eileen Chanin and has been published by Pen and Sword this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-27 with History categories.
In early December 1962 there was a surprise rebel uprising in northern Borneo. The leader of the anti-colonialist North Kalimantan National Army, Sheikh Azahari, mounted the insurrection that became known as the Brunei Revolt. It aimed to thwart Britain and Malaya's plan to combine the British territories of Borneo into a new Federation of Malaysia.The river town of Limbang, an administrative centre in the British colony of Sarawak, became the pivot of the rebellion that was to be the opening act of the military and diplomatic conflict known as 'Konfrontasi'.Combining eyewitness accounts with thorough research, Limbang Rebellion reveals what it was like to be thrown into this intense and unexpected conflict in which hostages were taken and threatened with execution. It describes the involvement of the Royal Marines under Captain Jeremy Moore, MC, and the daring rescue mission he led under challenging circumstances, which included being vastly outnumbered by the rebel forces. The result is a gripping account of seven dramatic days when a small town in northern Borneo suddenly seized the world's attention.
The Road To Rebellion
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Author : Scott G. McNall
language : en
Publisher: University of Chicago Press
Release Date : 1988-03-08
The Road To Rebellion written by Scott G. McNall and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-03-08 with History categories.
Index and bibliography included.
The End Of Marketing
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Author : Carlos Gil
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-10-03
The End Of Marketing written by Carlos Gil and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-03 with Business & Economics categories.
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.