The Marketing Of Works Of Art
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The Marketing Of Works Of Art
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Author : Floyd Barzilia Clark
language : en
Publisher:
Release Date : 1958
The Marketing Of Works Of Art written by Floyd Barzilia Clark and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1958 with Art dealers categories.
The Artist S Business And Marketing Toolbox
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Author : Neil McKenzie
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2012-03-07
The Artist S Business And Marketing Toolbox written by Neil McKenzie and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-07 with Arts categories.
Starting and running a successful art business is just like running and starting any other business. To create a vibrant and sustainable art enterprise you need to have a basic understanding of how business works. You don't need an MBA but you do need to know about business and marketing. In art school they probably didn't teach you much about the business end of selling your work or what it takes to run a company. Don't worry, you don't need to enroll in business school to get a good grasp of the basics - you will find them this book. The Artist's Business and Marketing ToolBox gives you real life examples you can use as well as over 80 forms to help you develop your business and marketing plan. Whether you just want to make a few extra dollars selling your art or you want to make art your full time profession you owe it to yourself to learn about running a business and the fundamentals of marketing. The difference between many successful and not so successful artists may have a lot more to do with their grasp of business and marketing than the art they create In the Artist's Business and Marketing ToolBox you will learn the basics of: -Starting a new business -Developing your brand -How to take advantage of opportunities and capitalize on your strengths -Understanding the business planning process and putting together your own plan -Accounting and finance that you need -Becoming more productive in creating your art -Managing and organizing your company -Developing and implementing effective marketing strategies for: oPublic relations oAdvertising oSelling your art oPricing your work oEffective web sites oNetworking oUsing social media -Developing a Visual Business and Marketing Plan If you are looking for another book on how to get your work into a gallery (although I cover that as well) then this book is not for you. If you are interested in putting proven business techniques and tools to work for you then the Artist's Business and Marketing ToolBox is a great place to start. Don't worry if you think that you need the skills of an MBA or accountant to be successful. Passion, creativity and hard work are what counts the most and luckily most artists have an abundance of all three! Be prepared to put in some time and effort to develop your business and marketing plan and don't forget to use the creative side of your brain.
Art Marketing 101
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Author : Constance Smith
language : en
Publisher: Artnetwork Press
Release Date : 2004
Art Marketing 101 written by Constance Smith and has been published by Artnetwork Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Art categories.
Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.
Marketing The Arts
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Author : Finola Kerrigan
language : en
Publisher: Routledge
Release Date : 2010-04-27
Marketing The Arts written by Finola Kerrigan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-27 with Art categories.
In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst’s 'For the Love of God', Liverpool’s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.
Art Marketing Handbook
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Author : Calvin J. Goodman
language : en
Publisher:
Release Date : 1991
Art Marketing Handbook written by Calvin J. Goodman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
"This is the sixth edition of a classic reference on art marketing, which was first published in the 1970s. Straightforward, well structured, & extremely informative, it begins where books such as THE ARTIST'S MARKET...end. Simply put, the book has become a standard in its field... (It) discusses marketing methods such as organizing sales parties, exhibitions, adding that exhibitions built around a particular "theme" (especially when tied to a related public event) are most profitable. THE ART MARKETING HANDBOOK stems from Goodman's three decades of experience advertising artists & art dealers. In addition to explaining how artists can earn more from increased art sales, he also shares information about finding qualified prospects, selling to collectors & businesses, pricing art work ethics in the art market, publishing, promotion, contracts & proper documentation of sales, copyrights, & wholesaling .... Filled with specific examples from artists Goodman has worked with over the years, the book remains enjoyable reading as well as an extremely information & motivating resource." Laurie S. Hurwitz, Senior Editor, AMERICAN ARTIST. To order: GEE TEE BEE, 11901 Sunset, #102, Los Angeles, CA 90049 $60.00 plus $3.50 (S&H). Phone (310) 476-2622 FAX (310) 472-8785.
How To Profit From The Art Print Market
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Author : Barney Davey
language : en
Publisher: BoldStar Communications
Release Date : 2005
How To Profit From The Art Print Market written by Barney Davey and has been published by BoldStar Communications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Art categories.
An invaluable reference, this book provides insights, suggestions, examples, and resources intended to demystify the arcane world of art print marketing. Barney Davey has authored this handbook of practical advice to help visual artists succeed in the print market. The book is a result of his experiences and perspective culled from advising and observing leading art publishers and print artists in three decades. It details how artists can use the print market to take control of their career and create a profitable business putting their original work into prints. The wealth of benefits for visual artists in the print market include: secondary income from reproducing originals into prints; third stream income from licensing; greater awareness for their work; growing their collector base; diversifying their pricing and portfolio and keeping pace with demand for their originals. Given these advantages, it is surprising to find other business and marketing books for artists offer scant coverage of the print market. The paucity of print market information makes the book's insider insights priceless. Any visual artist with the desire to enjoy commercial success will find this book useful, inspiring and informative.
Consumer Behaviour And The Arts
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Author : François Colbert
language : en
Publisher: Routledge
Release Date : 2021-09-30
Consumer Behaviour And The Arts written by François Colbert and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-30 with Business & Economics categories.
Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering the following questions: What do we know about this aspect of consumer behaviour in general? What do we know about this aspect as it relates to the consumption of art works or cultural experiences? What are the practical implications of this knowledge for managers working in the arts? What are the implications for researchers in this field? This book fills the need for scientific and practical knowledge about the people who consume arts and culture and will therefore be of particular interest to managers of cultural venues and institutions, to students or teachers in arts management training programs, to researchers in the field, to public policymakers in arts and culture, and to anyone directly or indirectly involved in creating, promoting and distributing artistic and cultural products.
Art Marketing
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Author : Virginija Jurėnienė
language : en
Publisher: Nova Science Publishers
Release Date : 2020
Art Marketing written by Virginija Jurėnienė and has been published by Nova Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Art categories.
"The textbook ART MARKETING is for university and college students who study art management or cultural management, creative industries, or management of creative activities. It is also essential for artists who wish to act in the arts market without agents (galleries, art managers), i.e., to carry out self-management. For an artist, this will become a tool for his/her establishment to act in the arts market because it talks about creating and maintaining a personal brand and further development of storytelling in branding. It is also relevant for arts and cultural organisations because brands help to attract audiences. The most complex task is to figure out how to attract and engage audiences. The textbook provides answers to many relevant questions on marketing subtleties for organisations acting in the global world and modern-day arts market by providing systemic theoretical knowledge that forms various skills (analysis, synthesis, abstraction, etc.). The book analyses various types of art marketing with diverse local and global examples (second chapter). The first chapter presents a detailed analysis of the constituents of the art marketing complex, whereas the third chapter introduces a discussion about the arts market and its constituents, peculiarities of postmuseum activities and virtual reality in contemporary art"--
Marketing The Arts
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Author : Michael P. Mokwa
language : en
Publisher: Greenwood
Release Date : 1980
Marketing The Arts written by Michael P. Mokwa and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Art categories.
Arts Marketing
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Author : Finola Kerrigan
language : en
Publisher: Routledge
Release Date : 2007-03-30
Arts Marketing written by Finola Kerrigan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-30 with Business & Economics categories.
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.