Consumer Behaviour And The Arts
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Consumer Behaviour And The Arts
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Author : François Colbert
language : en
Publisher: Routledge
Release Date : 2021-09-30
Consumer Behaviour And The Arts written by François Colbert and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-30 with Business & Economics categories.
Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering the following questions: What do we know about this aspect of consumer behaviour in general? What do we know about this aspect as it relates to the consumption of art works or cultural experiences? What are the practical implications of this knowledge for managers working in the arts? What are the implications for researchers in this field? This book fills the need for scientific and practical knowledge about the people who consume arts and culture and will therefore be of particular interest to managers of cultural venues and institutions, to students or teachers in arts management training programs, to researchers in the field, to public policymakers in arts and culture, and to anyone directly or indirectly involved in creating, promoting and distributing artistic and cultural products.
The Semiotics Of Consumption
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Author : Morris B. Holbrook
language : en
Publisher: Walter de Gruyter
Release Date : 2012-01-02
The Semiotics Of Consumption written by Morris B. Holbrook and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-02 with Language Arts & Disciplines categories.
The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics).
From Art To Marketing
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Author : Marta Massi
language : en
Publisher: Springer Nature
Release Date : 2023-03-09
From Art To Marketing written by Marta Massi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-09 with Business & Economics categories.
Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.
Contemporary Marketing And Consumer Behavior
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Author : John F. Sherry
language : en
Publisher: SAGE
Release Date : 1995-05-02
Contemporary Marketing And Consumer Behavior written by John F. Sherry and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-05-02 with Business & Economics categories.
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
Consumer Behaviour And The Arts
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Author : François Colbert
language : en
Publisher: Routledge
Release Date : 2021-09-30
Consumer Behaviour And The Arts written by François Colbert and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-30 with Business & Economics categories.
Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector
Luxury Brand And Art Collaborations
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Author : Federica Carlotto
language : en
Publisher: Taylor & Francis
Release Date : 2024-04-11
Luxury Brand And Art Collaborations written by Federica Carlotto and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-11 with Business & Economics categories.
Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in time luxury-art collaborations have come to be acknowledged as one of the most effective ways luxury brands and artists can position themselves in today’s market, engaging with their clients and audiences. This book sheds light on the socio-cultural valence of luxury-art collaborations. The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted in and emerging from the ways postmodern individuals value and consume objects, contents and ideas. More specifically, the book covers: how collaborations reflect the postmodern condition and liquid consumption practices (hybrid, temporary, hyperreal); the impact of luxury-art collaborations on the evolution of luxury stores and museums, and the emergence of hybrid spaces (art fairs, nomadic exhibitions, pop-up stores) – the temporal features of luxury-art collaborations (shortlived duration and fast-paced tempo) – how luxury-art collaborations reshuffle traditional status dynamics while drawing new boundaries of social distinction based on experience and access – why luxury brands and creatives are redefining their conventional identities, morphing into cultural entities and bricoleurs. The book appeals to a wide range of readers, from academics and students in art business, luxury studies, consumption behaviour, to professionals in the luxury industry and the art world. The book is also relevant to an international readership of non-specialists interested in current social and cultural matters.
Art And Business
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Author : Stefania Masè
language : en
Publisher: Springer Nature
Release Date : 2020-08-29
Art And Business written by Stefania Masè and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-29 with Business & Economics categories.
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
Visual Consumption
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Author : Jonathan Schroeder
language : en
Publisher: Routledge
Release Date : 2002-09-26
Visual Consumption written by Jonathan Schroeder and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-26 with Art categories.
This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.
Contemporary Issues In Marketing And Consumer Behaviour
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Author : Elizabeth Parsons
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-31
Contemporary Issues In Marketing And Consumer Behaviour written by Elizabeth Parsons and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-31 with Business & Economics categories.
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.
Taste Today
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Author : Peter Lloyd-Jones
language : en
Publisher: Pergamon
Release Date : 1991
Taste Today written by Peter Lloyd-Jones and has been published by Pergamon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Aesthetics categories.
In the affluent economy of the 1990s, consumer culture is becoming increasingly removed from the functionalism of satisfying primary physical needs and moving towards an indulgence of 'taste' - the acts and arts of appreciation. Taste Today , the winner of the International Robert Maxwell Prize for New Writing on Design Thinking , aims to redirect the attention of designers, marketeers and consumers to the subjective factors which underlie the choice and purchase of possessions. Combining critical studies from the history of art and design with recent advances in sociological and psychological theory in consumer behaviour, Taste Today provides a unique account of the concept of 'taste' in contemporary consumer society. Over 200 black and white illustrations and 50 colour photographs form a unique visual parallel to the text. An extensive bibliography including approximately 400 notes and references offers a useful source of information on related topics.