The Marketing Of World War Ii In The Us 1939 1946
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The Marketing Of World War Ii In The Us 1939 1946
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Author : Albert N. Greco
language : en
Publisher: Palgrave Pivot
Release Date : 2021-06-25
The Marketing Of World War Ii In The Us 1939 1946 written by Albert N. Greco and has been published by Palgrave Pivot this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.
The Marketing Of World War Ii In The Us 1939 1946
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Author : Albert N. Greco
language : en
Publisher: Springer Nature
Release Date : 2020-06-10
The Marketing Of World War Ii In The Us 1939 1946 written by Albert N. Greco and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-10 with Business & Economics categories.
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.
World War Ii 1939 1946
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Author : Michael Shally-Jensen
language : en
Publisher: Salem Press
Release Date : 2015
World War Ii 1939 1946 written by Michael Shally-Jensen and has been published by Salem Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with United States categories.
This volume provides readers with a new, interesting way to study the impact of World War II on American history. Through in-depth analysis of important primary documents from 1936 to 1947, readers will gain new insight into the causes, issues, and lasting effects of this pivotal time in American history.
Administrative Histories Of World War Ii Civilian Agencies Of The Federal Government Administrative Histories Of U S Civilian Agencies Korean War
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Author : Research Publications, inc
language : en
Publisher: Primary Source Microfilm
Release Date : 1979
Administrative Histories Of World War Ii Civilian Agencies Of The Federal Government Administrative Histories Of U S Civilian Agencies Korean War written by Research Publications, inc and has been published by Primary Source Microfilm this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Administrative agencies categories.
The Growth Of The Scholarly Publishing Industry In The U S
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Author : Albert N. Greco
language : en
Publisher: Springer
Release Date : 2018-10-16
The Growth Of The Scholarly Publishing Industry In The U S written by Albert N. Greco and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-16 with Business & Economics categories.
This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.
The Marketing And Transportation Situation
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Author :
language : en
Publisher:
Release Date : 1954
The Marketing And Transportation Situation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1954 with Produce trade categories.
The American West Transformed
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Author : Gerald D. Nash
language : en
Publisher: U of Nebraska Press
Release Date : 1990-01-01
The American West Transformed written by Gerald D. Nash and has been published by U of Nebraska Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-01-01 with History categories.
The industrialization of the American West during World War II brought about rapid and far-reaching social, cultural, and economic changes. Gerald D. Nash shows that the effect of the war on that region was nothing less than explosive.
The College Textbook Publishing Industry In The U S 2000 2022
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Author : Albert N. Greco
language : en
Publisher: Springer Nature
Release Date : 2023-05-17
The College Textbook Publishing Industry In The U S 2000 2022 written by Albert N. Greco and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-17 with Education categories.
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks).
Chronological Landmarks In American Agriculture
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Author :
language : en
Publisher:
Release Date : 1990
Chronological Landmarks In American Agriculture written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Agriculture categories.
This chronology lists major events in the history of U.S. agriculture. A source to which the reader may turn for additional information on the subject is included with most of the events. Generally, each source appears only once, although it may apply to more than one chronological citation. pp. The reader interested in a particular subject can compile a short bibliography by consulting each citation for that subject.
Chronological Landmarks In American Agriculture
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Author : Maryanna S. Smith
language : en
Publisher:
Release Date : 1979
Chronological Landmarks In American Agriculture written by Maryanna S. Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Agriculture categories.