The Medical Marketer S Guide
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The Medical Marketing Plan
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Author : Stuart Clark Rogers
language : en
Publisher:
Release Date : 1990-06-01
The Medical Marketing Plan written by Stuart Clark Rogers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-06-01 with Medical care categories.
Health Services Marketing
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Author : Richard K. Thomas
language : en
Publisher: Springer Science & Business Media
Release Date : 2008
Health Services Marketing written by Richard K. Thomas and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Medical categories.
For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can’t) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan’s effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships.
A Marketer S Guide To Market Research
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Author : Daniel Fell
language : en
Publisher: Hcpro Incorporated
Release Date : 2008
A Marketer S Guide To Market Research written by Daniel Fell and has been published by Hcpro Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Health planning categories.
Specific to the unique needs of hospital and health system marketers, A Marketer's Guide to Market Research: A Strategic Approach to Reach the Right Customers takes a strategic, data-driven approach to healthcare marketing. The authors explore different types of research, explain the market research process, and show you how to use this data to better reach your target audiences. Best practices and case studies from the healthcare field tie it all together. Written by respected healthcare marketing experts, A Marketer's Guide to Market Research gives you actionable information you can use today to: Define research goals, objectives, and expectations, Determine the best methodology for your research project, Develop realistic budgets for research initiatives, Interpret and present research data effectively, Apply research findings to your future marketing efforts Book jacket.
The Global Guide To Pharma Marketing Codes
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Author : Globalhealthpr
language : en
Publisher: Lulu.com
Release Date : 2008-03
The Global Guide To Pharma Marketing Codes written by Globalhealthpr and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03 with Reference categories.
The Global Guide to Pharma Marketing Codes will help marketers maximise public relations opportunities around the world. This publication provides an overview of basic healthcare promotional regulations, and answers the most frequently asked questions about what is and isn't permitted with respect to the media and third party involvement. This truly unique guide was produced with the insight and expertise of the largest independent public relations group dedicated exclusively to health and medical communications worldwide. GLOBALHealthPR (GHPR) is an international partnership uniting some of the world's most successful independent healthcare public relations firms and their affiliates from major markets in Europe, the Americas and Asia.
A Marketer S Guide To Measuring Results
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Author : Chris Bevolo
language : en
Publisher: Hcpro Incorporated
Release Date : 2014-05-14
A Marketer S Guide To Measuring Results written by Chris Bevolo and has been published by Hcpro Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-14 with MEDICAL categories.
A Marketer S Guide To Physician Relations
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Author : Kriss Barlow
language : en
Publisher: HC Pro, Inc.
Release Date : 2007
A Marketer S Guide To Physician Relations written by Kriss Barlow and has been published by HC Pro, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Economics categories.
Position your physician sales program for maximum growth There's no question that physician referrals are mission-critical to your hospital or health system's bottom line. But increasing or maintaining referrals requires more than just an occasional visit to the practice. A successful physician sales program must promote quality and solidify your hospital as the hospital of choice for their patients. Kriss Barlow gives you the keys to successful physician sales! Take your physician relations program to the next level with A Marketer's Guide to Physician Relations: Best Practices for Successful Sales Programs. HealthLeaders Media has teamed up with healthcare marketing superstar Kriss Barlow to bring you this new, must-read guide for developing, positioning, and enhancing your physician sales program. Real-world advice and examples from your peers Packed with real-world examples and healthcare-specific advice, this comprehensive resource offers more than 250 pages of content that will help physician sales leaders: Create and sustain focus and build on momentum Identify and hire the best salespeople Build internal support for the program Differentiate your organization from the competition Measure the ROI of your efforts Increase bottom-line referral revenue Backed by years of in-the-field experience, Barlow offers numerous tips and examples from your healthcare peers who have implemented successful physician sales programs, and are reaping the rewards. The eight best practices you need for success Take a look at the detailed, focused information you'll find in the pages of A Marketer's Guide to Physician Relations: Best Practice Attribute # 1: Focus Best Practice Attribute #2: Senior Leadership Involvement Best Practice Attribute #3: Capable Staff Best Practice Attribute # 4: Ability to Measure Outcomes Best Practice Attribute #5: Momentum Best Practice Attribute # 6: Planned Integration Best Practice Attribute# 7: A Physician-Centric Culture Best Practice Attribute# 8: Ability to Differentiate Put these proven techniques and strategies in place at your hospital to increase referrals, revenue, and your overall market share. Order your copy of A Marketer's Guide to Physician Relations today! Who needs this book? Healthcare professionals in charge of physician relations and sales and anyone in the organization charged with growing programs will benefit from this valuable knowledge. Specific titles include: Director or VP of physician relations/physician outreach/physician sales Director or VP of marketing, communications, and public relations Director or VP of business development/business relations Director or VP of strategic planning and marketing Service line directors and C-suite leaders
The Complete Guide To Hospital Marketing Second Edition
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Author : Patrick T. Buckley
language : en
Publisher: HC Pro, Inc.
Release Date : 2009-09-10
The Complete Guide To Hospital Marketing Second Edition written by Patrick T. Buckley and has been published by HC Pro, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with Advertising categories.
A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.
The Complete Medical Marketing Handbook
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Author : Maryann Szotstak Ricardo
language : en
Publisher: Practice Mgmt Information Corporation
Release Date : 1994-01-01
The Complete Medical Marketing Handbook written by Maryann Szotstak Ricardo and has been published by Practice Mgmt Information Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-01-01 with Medical categories.
The Complete Medical Marketing Handbook
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Author : Maryann Szotstak-Ricardo
language : en
Publisher:
Release Date : 1990
The Complete Medical Marketing Handbook written by Maryann Szotstak-Ricardo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Medical care categories.
Strategic Marketing For Health Care Organizations
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2008-05-09
Strategic Marketing For Health Care Organizations written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-09 with Medical categories.
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.