The Complete Medical Marketing Handbook
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The Complete Medical Marketing Handbook
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Author : Maryann Szostak-Ricardo
language : en
Publisher:
Release Date : 1990-05-01
The Complete Medical Marketing Handbook written by Maryann Szostak-Ricardo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-05-01 with categories.
The Complete Medical Marketing Handbook
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Author : Maryann Szotstak-Ricardo
language : en
Publisher:
Release Date : 1990
The Complete Medical Marketing Handbook written by Maryann Szotstak-Ricardo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Medical care categories.
The Complete Guide To Hospital Marketing Second Edition
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Author : Patrick T. Buckley
language : en
Publisher: HC Pro, Inc.
Release Date : 2009-09-10
The Complete Guide To Hospital Marketing Second Edition written by Patrick T. Buckley and has been published by HC Pro, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with Advertising categories.
A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.
The Medical Marketing Plan
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Author : Stuart Clark Rogers
language : en
Publisher:
Release Date : 1990-06-01
The Medical Marketing Plan written by Stuart Clark Rogers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-06-01 with Medical care categories.
The Medical Sales Handbook
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Author : Charles Sharpensteen
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2012-11-21
The Medical Sales Handbook written by Charles Sharpensteen and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-21 with Drugs categories.
"The medical sales handbook for 2015 is the essential guide to entering the medical sales industry! Additionally, Chuck offers valuable insight into ensuring long-term success and medical sales career management. Whether you are seeking to enter medical sales or are currently in the industry, The medical sales handbook will become your trusted resource as you enter medical sales and manage your career."--Page 4 of cover
The Lean Healthcare Handbook
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Author : Thomas Pyzdek
language : en
Publisher: Springer Nature
Release Date : 2021-04-28
The Lean Healthcare Handbook written by Thomas Pyzdek and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-28 with Medical categories.
The book shows readers exactly how to use Lean tools to design healthcare work that is smooth, efficient, error free and focused on patients and patient outcomes. It includes in-depth discussions of every important Lean tool, including value stream maps, takt time, spaghetti diagrams, workcell design, 5S, SMED, A3, Kanban, Kaizen and many more, all presented in the context of healthcare. For example, the book explains the importance of quick operating room or exam room changeovers and shows the reader specific methods for drastically reducing changeover time. Readers will learn to create healthcare value streams where workflows are based on the pull of customer/patient demand. The book also presents a variety of ways to continue improving after initial Lean successes. Methods for finding the root causes of problems and implementing effective solutions are described and demonstrated. The approach taught here is based on the Toyota Production System, which has been adopted worldwide by healthcare organizations for use in clinical, non-clinical and administrative areas.
Health Services Marketing
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Author : Richard K. Thomas
language : en
Publisher: Springer Science & Business Media
Release Date : 2008
Health Services Marketing written by Richard K. Thomas and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Medical categories.
For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can’t) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan’s effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships.
Marketing Handbook For Health Tourism
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Author : Irving Stackpole
language : en
Publisher:
Release Date : 2021-02-14
Marketing Handbook For Health Tourism written by Irving Stackpole and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-14 with categories.
The Health Advocate S Basic Marketing Handbook
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Author : Trisha Torrey
language : en
Publisher:
Release Date : 2014-02
The Health Advocate S Basic Marketing Handbook written by Trisha Torrey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02 with Business & Economics categories.
"(This description is for the 2014 updated version of The Health Advocate's Marketing Handbook.)" As a private health or patient advocate or navigator, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work. Marketing doesn't have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact, once you understand the basics, and see how they apply to your business, you'll find yourself thinking of new ideas on a regular basis. You might even like marketing! This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. It provides advice and guidance to help you optimize your outreach with advertising, your website, public relations, newsletters, print materials and more. You'll learn how to maximize your marketing budget with no-and low-cost promotional tactics. You'll be able to brand yourself and your business, and develop and effective marketing plan. Once you own the book, you'll also be able to take advantage of several free downloads: a workbook that accompanies the Handbook, plus templates for both a marketing plan and a press release, and dozens of links to useful online resources. Learn more about this book and others in its series at: www.HealthAdvocateResources.com
Marketing Handbook For Home Health Agencies
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Author : Emmanuel Anene
language : en
Publisher: AuthorHouse
Release Date : 2014-09-05
Marketing Handbook For Home Health Agencies written by Emmanuel Anene and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-05 with Business & Economics categories.
This book is basically to aid amateur and professional home health marketers or business development specialists in the execution of their tasks of generating referrals for their respective home health agencies. The book is further intended for the enlightenment of administrators, managers, and owners regarding the problems in, and complexities of, home health marketing and how and what could be done to help the marketers in achieving their goals.