The Medical Marketing Plan
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The Medical Marketing Plan
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Author : Stuart Clark Rogers
language : en
Publisher: Irwin Professional Publishing
Release Date : 1992
The Medical Marketing Plan written by Stuart Clark Rogers and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Medical categories.
The Medical Marketing Plan
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Author : Stuart Clark Rogers
language : en
Publisher:
Release Date : 1990-06-01
The Medical Marketing Plan written by Stuart Clark Rogers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-06-01 with Medical care categories.
How To Write A Marketing Plan For Health Care Organizations
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Author : William Winston
language : en
Publisher: Routledge
Release Date : 2012-11-12
How To Write A Marketing Plan For Health Care Organizations written by William Winston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
How To Write A Marketing Plan For Health Care Organizations
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Author : William J. Winston
language : en
Publisher: Psychology Press
Release Date : 1985
How To Write A Marketing Plan For Health Care Organizations written by William J. Winston and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
Health Care Market Strategy
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Author : Steven G. Hillestad
language : en
Publisher: Jones & Bartlett Publishers
Release Date : 2013
Health Care Market Strategy written by Steven G. Hillestad and has been published by Jones & Bartlett Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.
Strategic Marketing For Health Care Organizations
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2021-02-17
Strategic Marketing For Health Care Organizations written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-17 with Medical categories.
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
Health Care Marketing
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Author : John L. Fortenberry
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2010
Health Care Marketing written by John L. Fortenberry and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.
Health Care Marketing Plans
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Author : Steven G. Hillestad
language : en
Publisher: Jones & Bartlett Learning
Release Date : 1991
Health Care Marketing Plans written by Steven G. Hillestad and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Health services administration categories.
Health Care Marketing Plans offers health care managers & marketeers step-by-step advice on how to develop & implement a successful marketing strategy for their facility.
Essentials Of Health Care Marketing
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Author : Eric N. Berkowitz
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2006
Essentials Of Health Care Marketing written by Eric N. Berkowitz and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Education categories.
Health Sciences & Professions
Health Care Marketing Tools And Techniques
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Author : John L. Fortenberry Jr.
language : en
Publisher: Jones & Bartlett Publishers
Release Date : 2009-01-28
Health Care Marketing Tools And Techniques written by John L. Fortenberry Jr. and has been published by Jones & Bartlett Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-28 with Medical categories.
Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.