The Micro Script Rules It S Not What People Hear It S What They Repeat
DOWNLOAD
Download The Micro Script Rules It S Not What People Hear It S What They Repeat PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Micro Script Rules It S Not What People Hear It S What They Repeat book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Micro Script Rules It S Not What People Hear It S What They Repeat
DOWNLOAD
Author : Bill Schley
language : en
Publisher:
Release Date : 2010-10
The Micro Script Rules It S Not What People Hear It S What They Repeat written by Bill Schley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10 with Business & Economics categories.
[Schley] has developed a list of Micro-Script rules that solve that problem.
Differentiation Strategy
DOWNLOAD
Author : Kevin Holt
language : en
Publisher: Taylor & Francis
Release Date : 2022-06-01
Differentiation Strategy written by Kevin Holt and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-01 with Business & Economics categories.
This comprehensive and richly illustrated book explains how to create a differentiation strategy—a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors. Filled with frameworks, tools, and templates, this book will enable you to create a compelling answer to your customers’ most fundamental question: Why should I buy from you instead of your competitors? What makes you different? The first half of the book provides an in-depth analysis of the concepts and principles that underlie the practice of differentiation, including the meaning of competitive advantage, competitive strategy, and customer-perceived value. The second half of the book explains how to create a differentiation strategy by identifying the target of your strategy, using customer research and creative problem-solving to design a unique offering, devising a value proposition that emphasizes a key benefit and the reasons to believe you will deliver the benefit, and designing the activity system that will implement your differentiation strategy. Business leaders in companies large and small, business students, and leaders in government, higher education, and the non-profit sector will gain a deep understanding of all that goes into creating a successful, difficult-to-copy differentiation strategy.
University Startups And Spin Offs
DOWNLOAD
Author : Manuel Stagars
language : en
Publisher: Apress
Release Date : 2014-11-27
University Startups And Spin Offs written by Manuel Stagars and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-27 with Business & Economics categories.
University Startups and Spin-Offs teaches university students, researchers, and educators the most effective strategies and tactics for launching their own startups from academic platforms with the backing of school programs, public grants, incubators, seed accelerators, and private partnerships in all parts of the world. Serial entrepreneur Manuel Stagars advises students, faculty, and researchers how to test their ideas for marketability, how to develop commercial products out of research projects, and how to engage companies and investors with attractive value propositions. The author has seventeen years of experience as startup entrepreneur, founder of seven companies in the United States, Europe, and Japan, consultant to universities on commercializing their research programs, angel investor, and startup mentor. Stagars’ advice is field-tested, battle-hardened, and supported with a wealth of instructive first-hand examples from his international experience. The author advises academic entrepreneurs to take matters into their own hands instead of relying on the initiative and support of universities and governments. He shows students and researchers how to fit lean startup methods to their existing university ecosystems, leveraging their strengths without getting bogged down in bureaucratic morass. Avoiding theory and jargon, the book focuses on real-world situations, practical steps, checklists, and case studies. University students and researchers will learn the skills they need to become startup entrepreneurs on an academic platform. The final part of University Startups and Spin-Offs addresses university administrators, educators, technology licensing officers, incubator managers, and government grant officers. It shows them with practical examples from the private and academic sectors how to integrate startups into the fabric of the university, develop a thriving entrepreneurial ecosystem for students and researchers, leverage latent network effects, build bridges between scientific research and industries seeking innovative solutions, enhance the public image of the university, and motivate the university’s best and brightest to engage in startup enterprises that will deliver benefits to the university and the public as well as to themselves.
Small Business Revolution
DOWNLOAD
Author : Barry C. McCarthy
language : en
Publisher: John Wiley & Sons
Release Date : 2021-09-17
Small Business Revolution written by Barry C. McCarthy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-17 with Business & Economics categories.
Equip your small business for dramatic growth and success in any environment In Small Business Revolution: How Owners and Entrepreneurs Can Succeed, small business expert and President and CEO of Deluxe Corp. Barry C. McCarthy delivers a stirring combination of uplifting narrative and small business instruction manual. Featuring inspiring stories from the company’s 106-year history and anecdotes from its Emmy-nominated TV show Small Business Revolution, this book offers readers the opportunity to learn how to grow and thrive in their business in any environment, from a booming economy to a post-pandemic marketplace. Whether you're just starting to plan your new business or you are a seasoned veteran in the small business trenches, you'll discover a wealth of information to help you structure your business to reach customers, find talent, understand finances, and so much more. You'll find guidance on: How to get your costs in line when your expenses have changed Mastering new tools to manage payments and payroll, including contactless and remote payments Maintaining relationships with your existing customers while reaching out to new ones How to manage cash and, how to retain employees through lean times, and more Perfect for the millions of brave, courageous, and strong individuals who plan to start or run a small business during one of the most challenging times in recent memory, Small Business Revolution is an indispensable guide to helping your enterprise survive and succeed during unprecedented challenges.
Business Writing Today
DOWNLOAD
Author : Natalie Canavor
language : en
Publisher: SAGE Publications
Release Date : 2018-05-09
Business Writing Today written by Natalie Canavor and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-09 with Business & Economics categories.
Business Writing Today prepares students to succeed in the business world by giving them the tools they need to write powerfully, no matter the challenge. In her highly-practical text, author Natalie Canavor shares step-by-step guidance and tips for success to help students write more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace. New to This Edition Updated with new examples, success tips, resources, and expanded material on subjects that relate to students’ most pressing interests and reflect current directions of professional communication. New and expanded coverage of important topics like networking, storytelling, creating a positive online presence, and visually-based media. New and updated good and not-so-good writing samples throughout the book show readers where and what to revise. A reorganized and streamlined table of contents is now organized into four major parts, moving from basics into more advanced topics. Nine new “Views From the Field” include advice on networking, building rapport, and creating personal introduction videos. A new chapter on editing includes practical strategies for improving drafts and fixing common writing issues. A greater emphasis on strategic thinking and problem-solving helps students develop their insight into the perspectives of others so they are better able to represent their own interests and contribute more on the job. This edition more closely connects writing skills with oral communication, relationship-building, a strategic online presence, and students’ hopes to become valued employees, leaders, and entrepreneurs. A new appendix includes new writing activities, new assignments, and cheat sheets for students, making this the most applied edition yet.
Od N Padu K Sp Chu
DOWNLOAD
Author : Webster Tamsen
language : cs
Publisher: Grada Publishing a.s.
Release Date : 2022-11-23
Od N Padu K Sp Chu written by Webster Tamsen and has been published by Grada Publishing a.s. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-23 with Business & Economics categories.
Jestliže máte nápad tak dobrý, že by dokázal změnit něčí život, trh, nebo dokonce celý svět, ale ostatní si ho pořád ještě nějak nevšimli, pak je tato kniha přesně pro vás!
DOWNLOAD
Author : 탬슨 웹스터
language : ko
Publisher: 펜립
Release Date : 2023-01-25
written by 탬슨 웹스터 and has been published by 펜립 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-25 with Business & Economics categories.
“왜 어떤 이야기는 한 번 들으면 잊히지 않는가?” 저자는 오랫동안 TEDx케임브리지 책임 프로듀서로 일했다. ‘TED 토크’라는 브랜드를 기반으로 한 가장 오래되고 큰 규모의 프로그램 중 하나다. 책임 PD이자 아이디어 전략가로서 영감을 주는 강연자들의 수많은 지원서를 검토한다. 지원서 첫머리에는 이런 주문이 있다. “당신의 아이디어를 140글자 이하의 한 문장으로 설명해보세요.” 안타깝지만 지원자 대부분은 이 벽을 넘지 못하고 꿈을 접는다. 그들은 프로그램 관리자들이 더 검토하고 싶어 할 만하게 아이디어를 설명하지 못한다. 지원서 수백 장 중에 한두 개만 그 기준을 통과한다. 지원자 모두 높은 성취를 이룩한 학자나 과학자, 유명인들이다. 자신의 평생 연구의 결과물을 나누고 싶어 한다. 전문성에 관한 한 어느 누구도 그들보다 많이 알지 못한다. 심지어 해답도 갖고 있다. 하지만 그들은 그것을 제대로 설명하지 못한다. 비즈니스 세상에서도 같은 현상이 반복된다. 저자는 25년 동안 브랜드와 메시지 전략 분야에서 다양한 조직과 함께 일했다. 하버드 의과대학, 인텔과 같은 포춘 500대 기업이나 유명 조직은 물론 스타트업, 비영리 기업들과도. 하지만 중요한 아이디어는 창조자의 머릿속에서 빠져나오지 못했다. 고객에게 설명해야 하는 순간, 아이디어는 잡혀서 죽어버리고 말았다. 왜 그랬을까? 저자는 자신의 매력적인 아이디어를 세상에 내놓는 과정에서 사람들이 길을 잃지 않고, ‘거부하기 힘든 매력’을 끝까지 유지할 수 있도록, 막강한 스토리텔링 기술을 5단계로 완벽하게 정리했다.
Trova Il Tuo Filo Rosso
DOWNLOAD
Author : Tamsen Webster
language : it
Publisher: ROI Edizioni
Release Date : 2022-11-16T00:00:00+01:00
Trova Il Tuo Filo Rosso written by Tamsen Webster and has been published by ROI Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-16T00:00:00+01:00 with Business & Economics categories.
Come può il mito di Teseo e il Minotauro aiutare un’idea di business a essere efficace? Cosa insegna la narratologia a chi vuole lanciare sul mercato un prodotto, un marchio o un servizio? Se è vero che il nostro cervello si nutre di storie, personaggi, azioni, motivazioni ed effetti, il Filo rosso (quello che ha permesso a Teseo di uscire dal labirinto) è l’essenza, il principio organizzatore di un’idea, ciò che il pubblico vuole riconoscere in una storia memorabile su cui investire. La strategist e storyteller Tamsen Webster ha elaborato negli anni un metodo in cinque fasi (obiettivo, problema, verità, cambiamento, azione) con cui ha aiutato migliaia di professionisti a trovare il Filo rosso della propria idea e a sfruttarlo per raggiungere il giusto posizionamento e ottenere l’impatto desiderato. Nel libro che rende accessibile a tutti il metodo del Filo rosso, Webster guida il lettore, con l’aiuto di alcuni casi di studio e di semplici esercizi, a trasformare ogni grande idea in un’affermazione chiara, concisa e convincente, in grado di persuadere.
Music And The Silent Film
DOWNLOAD
Author : Martin Miller Marks
language : en
Publisher: Oxford University Press
Release Date : 1997-02-13
Music And The Silent Film written by Martin Miller Marks and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-02-13 with Music categories.
In this book, a leading authority on film music examines scores of the silent film era. The first of three projected volumes investigating music written for films, this thoughtful and pathbreaking study demonstrates the richness of silent film music as it details the way in which scores were often planned from the start as an integral part of the whole cinematic experience. Following an introductory chapter that outlines several key theoretical questions and surveys eight decades of writing on film music, Martin Miller Marks focuses on those scores created between 1895 and 1924. He begins by considering two early examples, one German (written by persons unknown for Skladanowsky's Bioskop exhibitions in 1895 and 1896) and one French (scored by Camille Saint-Saëns for the 1908 film L'Assassinat du Duc de Guise). Subsequent chapters fully discuss Walter Cleveland Simon's music for the American film An Arabian Tragedy (1912) as well as the Joseph Breil accompaniment to D. W. Griffith's Birth of a Nation (1915). As described in this book, Breil's memorable score--though a compilation derived from many sources--was played by an orchestra as Griffith's sweeping images filled the screen, thus contributing significantly to the great film's success while also achieving remarkable power in its own right. Marks then concludes with a look at Erik Satie's witty and innovative music for the French film Entr'acte (1924), which was the first film score of consequence by an avant-garde composer. Giving unprecedented attention to a vibrant, important, and oft-neglected facet of twentieth-century music, Music and the Silent Film will interest scholars of film theory, film history, modern music, and modern aesthetics.
1 Timothy Volume 1
DOWNLOAD
Author : Paul S. Jeon
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2017-12-22
1 Timothy Volume 1 written by Paul S. Jeon and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-22 with Religion categories.
1 Timothy is one of the more controversial documents in the New Testament. For years, critical scholars have rejected Pauline authorship, highlighted the apparent misogynistic quality of the text, and argued against any coherence in the letter. Jeon takes a fresh look at the letter, incorporating many recent advancements in NT scholarship. In detail he demonstrates the macro- and micro- chiastic arrangement of the entire letter and explains how the presumed first-century audience would have heard and responded to an oral performance of the letter. In doing so, Jeon offers a fresh challenge to more popular ways of (mis)understanding the letter and points a way forward for appropriating the letter both in academia and in the church.