The Mobile Marketing Revolution How Your Brand Can Have A One To One Conversation With Everyone
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The Mobile Marketing Revolution How Your Brand Can Have A One To One Conversation With Everyone
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Author : Jed Alpert
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-04-13
The Mobile Marketing Revolution How Your Brand Can Have A One To One Conversation With Everyone written by Jed Alpert and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-13 with Business & Economics categories.
One-to-One is transforming our world—here’ s how you can join the Revolution What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it’s in billions of mobile devices worldwide: SMS, or text messaging. However, there’s more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term—without disrupting your business or distracting your customers—you need to understand the bigger movement that’s underway. The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization’s existing processes and practices.
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2014-12-31
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Business & Economics categories.
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Social Media Campaigns
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Author : Carolyn Mae Kim
language : en
Publisher: Routledge
Release Date : 2020-12-29
Social Media Campaigns written by Carolyn Mae Kim and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-29 with Business & Economics categories.
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
Mobile Marketing Revolution
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Author : M. Kings
language : en
Publisher:
Release Date : 2012-12-26
Mobile Marketing Revolution written by M. Kings and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-26 with categories.
Are you wondering why your competition is getting the customers you should be getting? Read on, this information may be more important to the future of your business than any other information you've ever heard.Forgive my audacity but I'm willing to bet $$ that your business could be a lot more profitable than it is right now! Are you at a loss to figure out how to get new customers to your business or your offer. Is it getting harder and harder to keep your target audience engaged and coming back to you business. Do you feel overwhelmed by the various new technology that has now become a part of doing business? And does it seem as if your competition is always one step ahead of you?The reality is that the landscape has changed and while it has become easier to reach the customer iit also poses a challenge of understanding the technology and how to use it to your best advantage. Thanks to technology it's now easier than ever to reach the consumer. It's become as simple as a click, a tweet, a ring or a text. It has become easier to nudge this newly liberated consumer into shopping mode with the right offer. However, this technology can be a double edged sword, for while this consumer is more inclined to be in shopping mode she is also much better informed than her predessor.Let's pause for a moment and look at this scenario and imagine, what if you could craft a mobile marketing plan that would enable you to...Easily create and execute a mobile marketing campaign!Reduce your advertising cost!Reach out to customers all over the world!Have the guarantee that your message will be delivered to the recipient! Have your messages go viral thereby reaching many more people at no additional cost to you!Be able to easily measure the effectiveness of your campaigne!What if you could find the right tool to help you navigate you way through the minefield of the latest business technology?As a business owner you must ensure that you keep on the cutting edge of technology. In order to do this you need to understaand the latest trends and how you can use them to grow your business and stay ahead of the competition. One of the latest technological trends that can benefit your business is mobile marketing.
Mobile Marketing
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Author : Rachel Pasqua
language : en
Publisher: John Wiley & Sons
Release Date : 2012-12-19
Mobile Marketing written by Rachel Pasqua and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-19 with Business & Economics categories.
A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Globalization And Governance In The International Political Economy
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Author : Hacio?lu, Ümit
language : en
Publisher: IGI Global
Release Date : 2013-10-31
Globalization And Governance In The International Political Economy written by Hacio?lu, Ümit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Political Science categories.
"This book investigates the impact of diverse cultures on the development and actualization of global economic entities, exploring advanced methods and best practices for the effective utilization and management of financial organizations within a globalized political context"--Provided by publisher.
Understanding The Digital World
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Author : Brian W. Kernighan
language : en
Publisher: Princeton University Press
Release Date : 2021-03-30
Understanding The Digital World written by Brian W. Kernighan and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-30 with Computers categories.
A brand-new edition of the popular introductory textbook that explores how computer hardware, software, and networks work Computers are everywhere. Some are highly visible, in laptops, tablets, cell phones, and smart watches. But most are invisible, like those in appliances, cars, medical equipment, transportation systems, power grids, and weapons. We never see the myriad computers that quietly collect, share, and sometimes leak personal data about us. Governments and companies increasingly use computers to monitor what we do. Social networks and advertisers know more about us than we should be comfortable with. Criminals have all-too-easy access to our data. Do we truly understand the power of computers in our world? In this updated edition of Understanding the Digital World, Brian Kernighan explains how computer hardware, software, and networks work. Topics include how computers are built and how they compute; what programming is; how the Internet and web operate; and how all of these affect security, privacy, property, and other important social, political, and economic issues. Kernighan touches on fundamental ideas from computer science and some of the inherent limitations of computers, and new sections in the book explore Python programming, big data, machine learning, and much more. Numerous color illustrations, notes on sources for further exploration, and a glossary explaining technical terms and buzzwords are included. Understanding the Digital World is a must-read for readers of all backgrounds who want to know more about computers and communications.
Mobile Marketing Revolution
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Author : Scott Thelemann
language : en
Publisher:
Release Date : 2012
Mobile Marketing Revolution written by Scott Thelemann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Internet marketing categories.
Forgive my audacity but I'm willing to bet $$ that your business could be a lot more profitable than it is right now! Are you at a loss to figure out how to get new customers to your business or your offer. Is it getting harder and harder to keep your target audience engaged and coming back to you business. Do you feel overwhelmed by the various new technology that has now become a part of doing business? And does it seem as if your competition is always one step ahead of you? The reality is that the landscape has changed and while it has become easier to reach the customer it also poses a challenge of understanding the technology and how to use it to your best advantage. Thanks to technology it's now easier than ever to reach the consumer. It's become as simple as a click, a tweet, a ring or a text. It has become easier to nudge this newly liberated consumer into shopping mode with the right offer. However, this technology can be a double edged sword, for while this consumer is more inclined to be in shopping mode she is also much better informed than her predecessor. What if you could find the right tool to help you navigate you way through the minefield of the latest business technology? As a business owner you must ensure that you keep on the cutting edge of technology. In order to do this you need to understand the latest trends and how you can use them to grow your business and stay ahead of the competition. One of the latest technological trends that can benefit your business is mobile marketing.
El Libro Del Marketing Interactivo Y La Publicidad Digital
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Author : Eduardo Liberos
language : es
Publisher: ESIC Editorial
Release Date : 2013-04
El Libro Del Marketing Interactivo Y La Publicidad Digital written by Eduardo Liberos and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04 with Business & Economics categories.
El libro del Marketing Interactivo y la Publicidad Digital recoge todos los conocimientos, técnicas y herramientas necesarias para saber llegar eficazmente a los leads y clientes a través de canales interactivos. Los autores, profesionales de reconocido prestigio nacional e internacional en el marketing digital, pretenden explicar sus experiencias desde el punto de vista de agencia digital, soportes y portales, central de medios y cliente final. El lector adquirirá y reforzará conocimientos de comunicación interactiva en una lectura amena, práctica y de amplio conocimiento y experiencias. Plan de Marketing Digital, Publicidad Interactiva, Campañas Display, Captación de Clientes Online, SEM, SEO, Social Media Marketing, Email Marketing, Analítica Web, Métricas Online, Mobile Marketing, Fidelización Online, Creatividad Digital, Online Reputation Management, Affiliate Marketing, Geolocalización, Apps Interactivas, WOM, Content Management, Buzz Social Marketing, Blogging Interactivo, Rich Media, Usabilidad, etc ... serán expresiones que el lector sabrá aplicar en su proyecto y empresa. Este libro ha sido el trabajo intenso de una serie de profesionales de este medio, que querían mostrar a los estudiantes, a los que se dedican a estas disciplinas, a inmigrantes digitales e incluso a iniciados, a tener una nueva dimensión del Marketing Interactivo y Digital, aplicando los conceptos y metodologías que aquí se muestran. Una obra que se puede considerar todo una bíblia de la disciplina, con gran densidad de conocimientos condensados en una gran obra, destinada a ser un imprescinidible para todo profesional del sector míninamente actualizado.
The Marketing Revolution In Politics
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Author : Bruce I. Newman
language : en
Publisher: University of Toronto Press
Release Date : 2016-01-08
The Marketing Revolution In Politics written by Bruce I. Newman and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-08 with Business & Economics categories.
In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today’s presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.
