The Mobile Revolution
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The Mobile Revolution
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Author : Dan Steinbock
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
The Mobile Revolution written by Dan Steinbock and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
In The Mobile Revolution senior executives of the world's leading mobile vendors, operators, service providers, software giants, chip kings, media and entertainment conglomerates, publishers, music moguls and brand marketers reveal their secrets and strategies. Nokia, Motorola, Sony Ericsson, Qualcomm, Vodafone, Microsoft, Intel, Yahoo, New York Times, EMI, CNN, ABC, Disney, Warner Music and Universal are just a few of the names that feature. As a result, the book abounds with inside stories of great industry successes (and equally great flops!) as the narrative shifts constantly between the major cities of several continents - from Helsinki and Stockholm, London and Frankfurt, Tokyo and Seoul, Beijing and Singapore, New York City and Los Angeles, to Bangalore and Moscow. The Mobile Revolution is about the making of mobile markets and services worldwide, with a firm emphasis on innovation. Not just another account of technology innovation, it examines the rise of mobile services in the context of maturing and emerging mobile markets.
The Mobile Revolution
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Author : Dan Steinbock
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
The Mobile Revolution written by Dan Steinbock and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
As more and more people use mobile handsets, a revolution is taking place in computing and telecommunications. Two extraordinary industries - the Internet and mobile communications-are converging. But this is just the beginning. As the third industry - consumer electronics - and the fourth - media and entertainment - join in, changes in consumer markets are inevitable, as evidenced by the explosive growth of mobile media, games and entertainment. In The Mobile Revolution the senior executives of the world's leading mobile vendors, operators, service providers, software giants, chip kings, media and entertainment conglomerates, publishers, music moguls and brand marketers reveal their secrets and strategies. Nokia, Motorola, Ericsson, Qualcomm, Vodafone, NTT DoCoMo, SK Telecom, Verizon Wireless, Microsoft, Intel, IBM, RealNetworks, Yahoo, New York Times, Wall Street Journal, EMI, BMI, BMG, IFPI, CNN, ABC, Disney, Fox, Sony, Warner Music and Universal are just a few of the names that feature. As a result, the book abounds with inside stories of great industry successes (and equally great flops!) as the narrative shifts constantly between the major cities of several continents - from Helsinki and Stockholm, London and Frankfurt, Tokyo and Seoul, Beijing and Singapore, New York City and Los Angeles, to Bangalore and Moscow. The Mobile Revolution is about the making of mobile markets and services worldwide, with a firm emphasis on innovation. It is not just another account of technology innovation; rather it examines the rise of mobile services in the context of maturing and emerging mobile markets.
The Mobile Revolution
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Author : Andrew Pearson
language : en
Publisher: Lulu.com
Release Date : 2011-04
The Mobile Revolution written by Andrew Pearson and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04 with categories.
Written by Andrew Pearson, the Director of Marketing at Qualex Consulting Services, Inc., and a five-year Internet and mobile marketing veteran, The Mobile Revolution - Second Edition details how the mobile phone is not only transforming the way people communicate with each other but also how advertisers and marketers are communicating with them. The Mobile Revolution - Second Edition continues the mobile discussion that began with the first edition, and this edition contains a new chapter about the exploding world of mobile apps came.The Mobile Revolution - Second Edition shows readers how mobile technology's inherent ability to create a highly personal, instant two-way communication between purchasers - or potential purchaser - and seller is something that has never been seen before in the history of commerce. It reveals how companies must create a multi-screen, always on strategy that follows their audience throughout their digital day, or possibly lose their customers altogether.
The Mobile Commerce Revolution
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Author : Tim Hayden
language : en
Publisher: Que Publishing
Release Date : 2014-09-30
The Mobile Commerce Revolution written by Tim Hayden and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Business & Economics categories.
Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! Discover how customer mobile behavior is radically maturing and shifting Weave mobility throughout your marketing mix and business operations Prepare for the instant and impulse when your customer wants to buy Identify mobile tactics that are actually influencing purchases Earn confidence from customers that you will protect their privacy Use payment technologies to reduce friction and make it easier to buy Deliver richer, more powerful stories and mobile experiences Understand customers through “Little Data”: qualitative studies to physically observe behavior Grasp purchase attribution: why people buy
The Mobile Revolution
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Author : Dan Steinbock
language : en
Publisher:
Release Date : 2005-01-01
The Mobile Revolution written by Dan Steinbock and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with categories.
The Mobile Revolution
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Author : Barry Libert
language : en
Publisher:
Release Date : 2013
The Mobile Revolution written by Barry Libert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Mobile communication systems categories.
We have entered the post-computer age. The once almighty PC is fast losing relevance for both personal and business use. What's driving this dramatic change is mobile technology. Today, more people on the planet have mobile devices than have electricity or running water. Here, in this short-form book, technology pioneer Barry Libert describes how the two components of the mobile revolution - personal mobile devices (phones and tablets) and the Internet of Things - are transforming our businesses and our lives.
The Mobile Revolution Role Of India
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Author :
language : en
Publisher: Information Gatekeepers Inc
Release Date :
The Mobile Revolution Role Of India written by and has been published by Information Gatekeepers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Strong Connections
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Author : Rosa Wang
language : en
Publisher: Greenleaf Book Group
Release Date : 2022-02-01
Strong Connections written by Rosa Wang and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-01 with Social Science categories.
Rosa Wang’s remarkable book takes readers to the last frontier of the mobile/digital revolution. While much has been written about breakthrough technologies and early adopters who live where roads are good and smart phones are affordable, this book explores the largely undocumented journey of how digital technologies are entering the lives of those in extreme poverty—people, often women, often illiterate—who live without electricity or running water. With powerful stories, Wang brings you to the front lines of the revolution—to join meetings with small-holder farmers in raucous town halls in remote parts of Tanzania, and to sit on dirt floors alongside non-literate women in rural India. The book chronicles the exponential trajectory of the mobile phone through the arc of the author’s own journey, an Asian-American woman from Mississippi navigating male-dominated environments and cultures, while changing the digital world without a background in technology. Readers will learn of the challenges that come with life on less than two dollars a day, and in that world, the transformative power of digital technologies: to give identity, improve finances, and to bring some degree of empowerment. Along the way, the author introduces memorable individuals and guides them on their journey across the digital divide to join the mobile generation. These people, poor in monetary resources and literacy, are rich in social connections, warmth, and wisdom. Their day-to-day lives seem implausibly hard, and their resilience humbles at every turn. This book is about them. At its heart, this is their story.
The Mobile Revolution Role Of China
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Author :
language : en
Publisher: Information Gatekeepers Inc
Release Date :
The Mobile Revolution Role Of China written by and has been published by Information Gatekeepers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Mobile Revolution
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Author : Andrew Pearson
language : en
Publisher:
Release Date : 2010-10-19
The Mobile Revolution written by Andrew Pearson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-19 with Internet marketing categories.
The Mobile Revolution details how the mobile phone is not only transforming the way people communicate with each other but also how advertisers and marketers are communicating with them. Through SMS text messaging, mobile users can order pizzas, receive mobile coupons, initiate phone calls from click-to-call messages, as well as sign up for text-for-rewards campaigns or text reminders. In the near future, mobile users will be able to take pictures of a movie poster and instantly download ringtones associated with that film.