The Myth Of Excellence
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The Myth Of Excellence
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Author : Fred Crawford
language : en
Publisher: Crown Currency
Release Date : 2007-12-18
The Myth Of Excellence written by Fred Crawford and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-18 with Business & Economics categories.
The Undiscovered Consumer . . .and the Mistake of Universal Excellence What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer -- one whom very few companies understand, much less manufacture products for or sell products or services to. These consumers are desperately searching for values, a scarce resource in our rapidly changing and challenging world. And increasingly they are turning to business to reaffirm these values. As one consumer put it: "I can find value everywhere but can't find values anywhere." Crawford and Mathews's initial inquiries eventually grew into a major research study involving more than 10,000 consumers, interviews with executives from scores of leading companies around the world, and dozens of international client engagements. Their conclusion: Most companies priding themselves on how well they "know" their customers aren't really listening to them at all. Consumers are fed up with all the fuss about "world-class performance" and "excellence." What they are aggressively demanding is recognition, respect, trust, fairness, and honesty. Believing that they are still in a position to dictate the terms of commercial engagement, businesses have bought into the myth of excellence -- the clearly false and destructive theory that a company ought to be great at everything it does, that is, all the components of every commercial transaction: price, product, access, experience, and service. This is always a mistake because "the predictable outcome [is] that the company ends up world-class at nothing; not well-differentiated and therefore not thought of by consumers at the moment of need." Instead, Crawford and Mathews suggest that companies engage in Consumer Relevancy, a strategy of dominating in one element of a transaction, differentiating on a second, and being at industry par (i.e., average) on the remaining three. It's not necessary for businesses to equally invest time and money on all five attributes, and their customers don't want them to. Imagine the confusion if Tiffany & Co. started offering deep discounts on diamonds and McDonald's began selling free-range chicken and tofu. The Myth of Excellence provides a blueprint for companies seeking to offer values-based products and services and shows how to realize the commercial opportunities that exist just beyond their current grasp -- opportunities to reduce operating costs, boost bottom-line profitability, and, most important, begin to engage in a meaningful dialogue with customers.
Summary The Myth Of Excellence
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-10-14
Summary The Myth Of Excellence written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-14 with Business & Economics categories.
The must-read summary of Fred Crawford and Ryan Matthews' book: "The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything". This complete summary of the ideas from Fred Crawford and Ryan Matthews' book "The Myth of Excellence" shows that many businesses fall into the trap of trying to be all things to all people and instead end up becoming just the same as everyone else. In their book, the authors explain that this happens whenever a company attempts to excel in all of the five key attributes of commercial transactions: price, product, access, experience and service. This summary will teach you that great companies do something entirely different - they listen to their customers and then decide on one attribute where they will dominate and one attribute where they will differentiate. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Myth of Excellence" and discover the key to standing out from the crowd and succeeding.
The Myth Of Bureaucratic Neutrality
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Author : Shannon K. Portillo
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-21
The Myth Of Bureaucratic Neutrality written by Shannon K. Portillo and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-21 with Political Science categories.
In a system discredited by political corruption, the notion of ‘bureaucratic neutrality’ was presented during the Progressive era as strategy to restore legitimacy in government. However, bureaucratic neutrality also served as a barrier to equity in government. This book argues that neutrality is a myth that has been used as a means to oppress marginalized communities, largely disconnected from its origins within the field of public administration. A historical perspective of how the field has understood race and gender demonstrates how it has centered whiteness, masculinity, and heteronormativity in research and administrative practices, mistaking them for neutrality in public service. Using a historically grounded positionality approach, the authors trace the myth of bureaucratic neutrality back to its origins and highlight how it has institutionalized inequity, both legally and culturally. Ultimately, the authors demonstrate that the only way to move toward equity is to understand how inequity has become institutionalized, and to constantly work to improve our systems and decision making. With constituents across the globe demanding institutional changes in government that will establish new practices and mediate generations of inequality, The Myth of Bureaucratic Neutrality is required reading for public administration scholars, practitioners, and students.
Design For Operational Excellence A Breakthrough Strategy For Business Growth
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Author : Kevin J. Duggan
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-09-16
Design For Operational Excellence A Breakthrough Strategy For Business Growth written by Kevin J. Duggan and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-16 with Business & Economics categories.
Beyond Six Sigma and Lean! Design your processes to facilitate real business growth, in both healthy and unhealthy economies Design for Operational Excellence defines why companies embark upon continuous improvement—and the true answer is not to improve efficiency, quality, or eliminate waste! The reason is to achieve Operational Excellence. Duggan, an established authority on OpEx, provides the design criteria and guidelines that enable you to grow your business organically by refocusing management’s attention from running the business to growing the business. Founded on eight key principles, this groundbreaking system facilitates the continuous flow of value into any operation—from customer service to sales to manufacturing. Kevin J. Duggan is a renowned speaker, executive mentor, and educator in applying advanced lean techniques to achieve Operational Excellence and the author of two books on the subject: Creating Mixed Model Value Streams and The Office That Grows Your Business—Achieving Operational Excellence in Your Business Processes. As the Founder of the Institute for Operational Excellence, the leading educational center on Operational Excellence, and Duggan Associates, an international training and advisory firm, Kevin has assisted many major corporations worldwide, including United Technologies Corporation, Caterpillar, Pratt & Whitney, Singapore Airlines, IDEX Corporation, GKN and Parker Hannifin. A recognized expert on Operational Excellence, Kevin is a frequent keynote speaker, master of ceremonies, and panelist at international conferences, and has appeared on CNN and the Fox Business Network.
The Myth Of The Titanic
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Author : R. Howells
language : en
Publisher: Springer
Release Date : 1999-03-29
The Myth Of The Titanic written by R. Howells and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-03-29 with Social Science categories.
The first critical analysis of the Titanic as modern myth, this book focuses on the second of the two Titanics . The first was the physical Titanic , the rusting remains of which can still be found twelve thousand feet below the north Atlantic. The second is the mythical Titanic which emerged just as its tangible predecessor slipped from view on 15 April 1912. It is the second of the two Titanics which remains the more interesting and which continues to carry cultural resonances today. The Myth of the Titanic begins with the launching of the 'unsinkable ship' and ends with the outbreak of the 'war to end all wars'. It provides an insight into the particular culture of late-Edwardian Britain and beyond this draws far greater conclusions about the complex relationship between myth, history, popular culture and society as a whole.
The Myth Of The Birth Of The Hero
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Author : Otto Rank
language : en
Publisher: JHU Press
Release Date : 2015-11
The Myth Of The Birth Of The Hero written by Otto Rank and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11 with History categories.
Segal as well as Otto Rank's 1914 essay The Play in Hamlet.
Excellence Every Day
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Author : Lior Arussy
language : en
Publisher: Information Today, Inc.
Release Date : 2008
Excellence Every Day written by Lior Arussy and has been published by Information Today, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Addressing various levels of the corporate ladder, from customer service to the CEO, this handbook explores "The Excellence Myth," revealing a philosophy of excellence to help individuals and organisations reach their performance potential.
Working Toward Excellence
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Author : Paul Buyer
language : en
Publisher: Morgan James Publishing
Release Date : 2012-03-01
Working Toward Excellence written by Paul Buyer and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-01 with Business & Economics categories.
“Weaves together thoughts, stories, and quotes from top performers in music, business, and sports to help you achieve excellence” (Jeff Janssen, founder and president of the Janssen Sports Leadership Center). Does excellence relentlessly drive you? Does mediocrity constantly bother you? In Working Toward Excellence, Clemson University professor Paul Buyer identifies eight values for achieving excellence in work and life including hunger, effort, process, quality, consistency, leadership, time, and perseverance. Each chapter features inspiring stories, questions, and quotes from respected professionals who have achieved uncommon success in business, sports, education, and the arts such as John Maxwell, Jim Collins, Stephen Covey, John Wooden, Mike Krzyzewski, Wynton Marsalis, Isaac Stern, and many others. Also included is a Working Toward Excellence Evaluation to help you and your organization reach your true potential and further develop, improve, and measure these essential attributes of success. “Working Toward Excellence has captures my attention in a big way. It is filled with valuable and practical information. It will make a major difference in your life.” —Pat Williams, Orlando Magic, senior vice president, author of Leadership Excellence
Simple Excellence
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Author : Adam Zak
language : en
Publisher: CRC Press
Release Date : 2011-06-28
Simple Excellence written by Adam Zak and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-28 with Business & Economics categories.
Detailing the role of senior management in achieving a successful transformation to organizational excellence, Simple Excellence: Organizing and Aligning the Management Team in a Lean Transformation charts a course of simplification through the complexity often associated with managing performance improvement initiatives. It spells out the roles of key individuals on the management team—including those from sales and marketing, human resources, purchasing/supply chain, information technology, finance, and engineering. Maintaining a focus on the big picture, this book explains what value streams are and how to use them to structure your business so that all stakeholders are aligned with what matters most. It reduces constraint management to its most practical terms and lays out a sound approach to accounting that enables everyone to spend money where it adds value and stop spending where it doesn’t. Drive your management team with dedicated allegience to the concept of value enhancement Propel your organization to higher performance through the employment of Lean culture and decision-making principles Enact management structures needed to put new ways of thinking into play Focus on the bottom line with the right performance metrics Written by respected authorities with extensive experience helping leading organizations achieve Lean transformation, the text includes case studies from high-profile organizations recognized for operational excellence. Addressing human resources management practices, it explains how to manage the day-to-day operations and pricing factory capabilities for the greatest possible profits. It also discusses the ongoing process of strategic planning to help you move away from annual goal setting, toward a dynamic process of engaging the entire company in the effort to provide your customers with an improved sense of value.
Myth
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Author : Robert Alan Segal
language : en
Publisher: Oxford University Press, USA
Release Date : 2015
Myth written by Robert Alan Segal and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Myth categories.
Where do myths come from? What is their function and what do they mean? In this Very Short Introduction Robert Segal introduces the array of approaches used to understand the study of myth. These approaches hail from disciplines as varied as anthropology, sociology, psychology, literary criticism, philosophy, science, and religious studies. Including ideas from theorists as varied as Sigmund Freud, Claude Levi-Strauss, Albert Camus, and Roland Barthes, Segal uses the famous ancient myth of Adonis to analyse their individual approaches and theories. In this new edition, he not only considers the future study of myth, but also considers the interactions of myth theory with cognitive science, the implications of the myth of Gaia, and the differences between story-telling and myth. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.