The Myth Of The Ethical Consumer Paperback With Dvd
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The Myth Of The Ethical Consumer Paperback With Dvd
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Author : Timothy M. Devinney
language : en
Publisher: Cambridge University Press
Release Date : 2010-07-29
The Myth Of The Ethical Consumer Paperback With Dvd written by Timothy M. Devinney and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-29 with Business & Economics categories.
Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption. A half-hour documentary capturing interviews with consumers in eight countries is included on an accompanying DVD.
The Myth Of The Ethical Consumer Hardback With Dvd
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Author : Timothy M. Devinney
language : en
Publisher: Cambridge University Press
Release Date : 2010-07-29
The Myth Of The Ethical Consumer Hardback With Dvd written by Timothy M. Devinney and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-29 with Business & Economics categories.
A no-holds-barred examination of 'ethical' consumerism.
The Myth Of The Ethical Consumer
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Author : Timothy M. Devinney
language : en
Publisher:
Release Date : 2010
The Myth Of The Ethical Consumer written by Timothy M. Devinney and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
A no-holds-barred examination of 'ethical' consumerism.
The Ethical Consumer
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Author : Rob Harrison
language : en
Publisher: SAGE
Release Date : 2005-04-23
The Ethical Consumer written by Rob Harrison and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-04-23 with Business & Economics categories.
Focusing on ethical consumers, their behaviour, discourses and narratives as well as the social and political contexts in which they operate, this text provides a summary of the manner and effectiveness of their actions.
Ethical Consumption
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Author : Alex Hiller
language : en
Publisher:
Release Date : 2023
Ethical Consumption written by Alex Hiller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Consumer behavior categories.
"Arising from foundations in green and eco consumerism alongside corporate social responsibility, ethical consumption is a multi-disciplinary area of research, incorporating perspectives from marketing, psychology and sociology. This shortform book presents an expert overview of the empirical evidence on ethical consumption. It takes both an historical and thematic perspective, covering definitions of ethical consumption, typologies of ethical consumer practices, successes brought about from consumer action and an current challenges. It also focuses on the emergence of contemporary perspectives on ethical consumer behaviour from three discrete perspectives; those focusing on consumer segmentation (the profiling of ethical consumers), those which take a psychological approach (the decision-making processes which underpin ethical consumption), and those which are sociological in nature (the identities and practices which underpin ethical consumption). The book finally synthesises these perspectives in the context of the 'problems' that are often claimed to exist, such as the existence of the 'attitude-behaviour gap', and provides conclusions which make recommendations for practice and further research. It will be of interest to academics and students of marketing, consumption and related fields, as well as to practitioners and policy makers who want to understand more about the evidence pertaining to ethical consumers, what motivates them, and how to encourage and educate them to consume more ethically"--
Ethical Consumers And Ethical Trade
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Author : A. Tallontire
language : en
Publisher:
Release Date : 2001
Ethical Consumers And Ethical Trade written by A. Tallontire and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
Business Law And Ethics Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2015-03-31
Business Law And Ethics Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Business & Economics categories.
In modern business environments, ethical behavior plays a crucial role in success. Managers and business leaders must pay close attention to the ethics of their policies and behaviors to avoid a reputation-crushing scandal. Business Law and Ethics: Concepts, Methodologies, Tools, and Applications explores best practices business leaders need to navigate the complex landscape of legal and ethical issues on a day-to-day basis. Utilizing both current research and established conventions, this multi-volume reference is a valuable tool for business leaders, managers, students, and professionals in a globalized marketplace.
Geographica Helvetica
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Author :
language : en
Publisher:
Release Date : 2011
Geographica Helvetica written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Electronic journals categories.
Handbook Of Research On Business Ethics And Corporate Responsibilities
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Author : Daniel E. Palmer
language : en
Publisher: IGI Global
Release Date : 2015-01-31
Handbook Of Research On Business Ethics And Corporate Responsibilities written by Daniel E. Palmer and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-31 with Business & Economics categories.
While skeptics once saw the concept of business ethics as an oxymoron, modern businesses are proving them wrong. Success depends not only on educating young professionals about ethical practices, but on the implementation of these practices in all aspects of a company. The Handbook of Research on Business Ethics and Corporate Responsibilities explores the fundamental concepts that keep companies successful in the era of globalization and the internet. Investigating the implementation of best practices and how ethics can be taught to the next generation of business experts, this handbook is an essential reference source for students, academics, business managers, or anyone interested in the increasingly interdisciplinary field of business ethics and its applications in the world today.
Marketing In Context
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Author : Chris Hackley
language : en
Publisher: Springer
Release Date : 2013-11-14
Marketing In Context written by Chris Hackley and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-14 with Business & Economics categories.
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.