The New Emerging Market Multinationals Four Strategies For Disrupting Markets And Building Brands
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The New Emerging Market Multinationals Four Strategies For Disrupting Markets And Building Brands
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Author : Amitava Chattopadhyay
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-06-15
The New Emerging Market Multinationals Four Strategies For Disrupting Markets And Building Brands written by Amitava Chattopadhyay and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-15 with Business & Economics categories.
Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.
Emerging Market Multinationals
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Author : Alvaro Cuervo-Cazurra
language : en
Publisher: Cambridge University Press
Release Date : 2016-03-17
Emerging Market Multinationals written by Alvaro Cuervo-Cazurra and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-17 with Business & Economics categories.
This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.
Handbook Of Emerging Market Multinational Corporations
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Author : Mehmet Demirbag
language : en
Publisher: Edward Elgar Publishing
Release Date : 2015-02-27
Handbook Of Emerging Market Multinational Corporations written by Mehmet Demirbag and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-27 with Business & Economics categories.
The Handbook of Emerging Market Multinational Corporations focuses on why emerging market multinationals internationalize, how they do so and the advantages they explore and exploit as they internationalize. The Handbook highlights the requirement for
Understanding Multinationals From Emerging Markets
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Author : Alvaro Cuervo-Cazurra
language : en
Publisher: Cambridge University Press
Release Date : 2014-06-26
Understanding Multinationals From Emerging Markets written by Alvaro Cuervo-Cazurra and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-26 with Business & Economics categories.
This book offers the latest analytical thinking on emerging market multinationals (EMNCs) and identifies key issues for research by scholars and consultants.
Emerging Market Multinationals And Europe
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Author : Andreas Breinbauer
language : en
Publisher: Springer Nature
Release Date : 2019-11-15
Emerging Market Multinationals And Europe written by Andreas Breinbauer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-15 with Business & Economics categories.
Recently, there have been public concerns about the impact of emerging market multinationals. The expansion of China's multinationals to Europe and the Belt and Road Initiative is a prominent example that has kindled hope but also started to increase awareness of the long-term implications. Based on a systematic analysis of internationalization theories, the role of foreign direct investment and multinational companies combined with in-depth empirical research using case studies in Turkey, Russia, Latin America, Asia and Europe, this timely edited volume addresses opportunities and concerns related to this new trend. It also provides new insights that are highly relevant for scholars, policy makers, regional business agencies and students, as well as the public at large. By focusing on the (potential) impact of the expansion of emerging market multinationals on Europe and by including a long-term perspective, the book offers a fresh perspective on a highly controversial issue.
Global Oligopoly
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Author : Chris Carr
language : en
Publisher: Routledge
Release Date : 2020-02-18
Global Oligopoly written by Chris Carr and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-18 with Business & Economics categories.
The era of globalisation brought waves of consolidation in business ownership alongside Leviathon-like state actors. Digital disruption too can leave market power in a relatively small number of hands. In organisational and economic terms, global oligopoly is now a fundamental idea for business and society, which this book explores and analyses. This book focuses on global oligopolies, starting with an analysis of global concentration and profits in all sectors, before moving on to illuminate the geographical spread and global strategic orientation choices and performance outcomes of global oligopoly. Contemporary cooperation modes, such as cross-border M&As and strategic alliances, niche and Emerging Market champion strategies are also analysed in detail to move the reader towards understanding likely future directions for the field. Presenting empirical data on strategies and performance outcomes, the book covers a range of industries to provide practical, research-based guidance for more effective global business strategies and policy perspectives.
Brand Management In Emerging Markets Theories And Practices
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Author : Wang, Cheng Lu
language : en
Publisher: IGI Global
Release Date : 2014-06-30
Brand Management In Emerging Markets Theories And Practices written by Wang, Cheng Lu and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-30 with Business & Economics categories.
"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.
The Era Of Chinese Multinationals
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Author : Lourdes Casanova
language : en
Publisher: Academic Press
Release Date : 2019-11-12
The Era Of Chinese Multinationals written by Lourdes Casanova and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-12 with Business & Economics categories.
Chinese multinationals have grown in size and increased their global presence dramatically over the last decade. They have emerged as formidable competitors for western incumbents. These firms have instigated profound changes, such as displaced trade and investment flows, new business models, and the emergence of a new geography of global innovation. In a single volume, The Era of Chinese Multinationals captures the forces driving the disruptive growth of Chinese multinational corporations. Following a presentation of the surge of Chinese companies, the book turns to corporate characteristics of those firms and how they compare with western multinationals in terms of revenues, profits, branding, and business strategy. The book uses data and case studies to depict the relevant issues with the goal of providing insights to global executives on collaborating and competing with Chinese companies. Covers the Chinese government’s expansionist policies and Chinese firms’ new role as a global acquirer of companies Examines common characteristics of Chinese companies and their efforts to make China an innovation hub Illustrates its analysis with case studies and interviews with corporate executives and experts in multilateral institutions
Mexican Multinationals
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Author : Alvaro Cuervo-Cazurra
language : en
Publisher: Cambridge University Press
Release Date : 2018-12-06
Mexican Multinationals written by Alvaro Cuervo-Cazurra and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-06 with Business & Economics categories.
Explains how managers can successfully build multinationals in emerging markets from the analysis of forty-one comparative cases of Mexican multinationals.
Demystifying Chinese Management
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Author : Malcolm Warner
language : en
Publisher: Routledge
Release Date : 2015-10-14
Demystifying Chinese Management written by Malcolm Warner and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-14 with Business & Economics categories.
Today, with a new leadership in place, the People’s Republic of China enters a challenging new phase as an emerging economic superpower. The Chinese economy has dramatically changed over the three decades since Deng Xiaoping launched his economic reforms in 1978. It has been transformed from a command economy dominated by state-owned enterprises to a market socialist economy with a wide range of ownership forms, both public and private. In turn, its managers and management have correspondingly undergone a major sea-change. This edited collection attempts to demystify Chinese management, highlighting recent research into these significant changes and their implications in a wide range of business enterprises both in China and overseas. It points to the strategic challenges and issues in terms of realizing the managerial version of the ‘Chinese Dream’. The topics covered include business schools in China, corporate social responsibility, financial services, impression management, international human resource management, international competitive strategy choices, internationalization of firms and the role of science parks. The book was originally published as a special issue of Asia Pacific Business Review.