The New Formula For Cool
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The New Formula For Cool
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Author : Judith Kohlenberger
language : en
Publisher: transcript Verlag
Release Date : 2015-08-31
The New Formula For Cool written by Judith Kohlenberger and has been published by transcript Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-31 with Social Science categories.
»Our society has undergone a paradigm shift. In the information age, you and I are the alpha males,« Dr Leonard Hofstadter, experimental physicist and protagonist of the hit sitcom »The Big Bang Theory«, assures himself and his fellow scientists. The success of this and similar formats in American popular culture proves his point: Science has finally discovered the formula for cool. This interdisciplinary study examines how »cool«, a key aesthetic and affective category in the American imagination, informs contemporary representations of technoscience. Analyzing selected audiovisual productions, Judith Kohlenberger sheds light on current processes of interaction between science and popular culture, two pivotal sources for change in post-industrial America.
Autogenic Training
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Author : Micah R. Sadigh
language : en
Publisher: CRC Press
Release Date : 2001-06-06
Autogenic Training written by Micah R. Sadigh and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-06-06 with Medical categories.
Discover a scientifically supported method to reduce chronic pain! Autogenic Training: A Mind-Body Approach to the Treatment of Fibromyalgia and Chronic Pain Syndrome is the most comprehensive book ever written on autogenic training and its uses in the treatment of chronic pain, fibromyalgia, CFS, and other chronic conditions. Autogenic training is one of the most well-established, well-researched methods of enhancing the body's natural, self-recuperative mechanisms. It is the only mind-body technique with an origin in sound medical research, and as a result, it benefits from a solid theoretical foundation that explains how and why it works. This unique book effectively combines research, theory, and practice perspectives so that practitioners, instructors, and students can benefit from its content without having to rely on other texts and treatment manuals for clarification and guidance. Autogenic Training: A Mind-Body Approach to the Treatment of Fibromyalgia and Chronic Pain Syndrome is divided into three sections. The first brings you: an exploration of the connection between stress and chronic pain a comprehensive overview of the literature on fibromyalgia scientifically supported stress management techniques The second section: reviews the history of autogenic training discusses the requirements that must be fulfilled for the effective use of autogenic techniques in clinical practice The third section of Autogenic Training: A Mind-Body Approach to the Treatment of Fibromyalgia and Chronic Pain Syndrome consists of a detailed, step-by-step manual for autogenic training. Each “training session” concludes with an actual case presentation that illustrates the use of autogenic training in the treatment of a variety of psychophysiological (mind-body) conditions. This section also features a chapter dedicated to the most commonly asked questions about autogenic training and their answers. In addition to providing excellent reading material for clinical treatment, Autogenic Training: A Mind-Body Approach to the Treatment of Fibromyalgia and Chronic Pain Syndrome can be effectively used as a textbook for teaching graduate and undergraduate courses in psychology, nursing, and medicine.
Cool Food
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Author : Tracy Stewart
language : en
Publisher: Dog Ear Publishing
Release Date : 2012-02
Cool Food written by Tracy Stewart and has been published by Dog Ear Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02 with categories.
Roof Cooling Techniques
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Author : Evyatar Erell
language : en
Publisher: Routledge
Release Date : 2013-04-03
Roof Cooling Techniques written by Evyatar Erell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-03 with Architecture categories.
Natural heating and cooling of buildings helps to improve energy efficiency in the built environment. This book considers the principles of roof design and specific systems and cooling techniques. The authors explain the fundamental principles of roof cooling and describe in detail the relevant components, applications, built precedents, recent experimental work and key design considerations. Specific systems and techniques are examined, including the main advantages and disadvantages of each strategy. Environmental functions are considered in terms of protective strategies and selective strategies. Protective strategies include solar control, thermal insulation, heat storage and thermal inertia. Selective strategies include radiative, evaporative and convective cooling and planting of roofs. Traditional and current roof construction practices are described, exemplified by case studies from across Europe. Including a free CD-ROM with software that enables readers to evaluate their own designs, this book will be invaluable for architects and engineers who wish to create buildings that are more energy-efficient.
The 2 5
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Author : Lida Hujić
language : en
Publisher: Bubble Publishing
Release Date : 2021-02-01
The 2 5 written by Lida Hujić and has been published by Bubble Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-01 with Business & Economics categories.
The 2.5% (small group – big influence) introduces a ground-breaking model for cool’s cyclical reinvention, which explains how idiosyncratic ideas become the norm. A fresh interpretation of Everett Rogers’ widely applied 'innovations diffusion', the novelty is its focus on the Innovator (the first type on the innovations diffusion curve, preceding the Early Adopter). Innovators only constitute 2.5% of the population but this globally scattered minority of rule breakers is influential. They are the creators of new trends and new consumption patterns that will shape the mainstream. Based on insider knowledge of cutting-edge cultures, academic rigour and marketing agility, this robust model is designed to inspire future-proof ideas for market research, innovation and communications professionals but also anyone interested in where trends come from and how and why people adopt them. Very insightful, sure to be a success - Marcelo Amstalden Möller (formerly Global Director, International Brands & Craft Portfolio, HEINEKEN Group B. V; Vice President, Global Brand & Corporate Marketing Communications · Wolters Kluwer) Extraordinarily engaging - Peter Nash (Chair of Programme Committee, inaugural ESOMAR FUSION Conference) A fantastic new analytical narrative […] fun, thought-provoking [and] well worth a read Dr Nick Baker, Chief Research Officer, SAVANTA; Non-exec Chair of the MARKET RESEARCH SOCIETY (MRS) Very inspiring [and] groundbreaking - Akiko Hoshi (Head of Qualitative Research Advancement, INTAGE QUALIS, Japan) Fully illustrated with original images (not stock photography!), the story features truly inspiring characters and connects the dots between the seemingly unconnected. Readers will be globe trotting: from Detroit, where fascinating communities of makers have taken matters into their own hands (following the city’s bankruptcy), to London’s uber gentrified neighbourhood of Shoreditch where generations of artists and creative types have acted as its advance troops, from underground market gardeners using left over coffee beans to grow mushrooms in Paris to roof top urban farmers in Hong Kong, from raves in St Petersburg to citizenship protests in New York City, from fashion parties to fashionable clubs and many more. What all the protagonists have in common is their vision to generate (economic) value whilst also creating value for society and their ability to influence brands and corporate businesses to follow suit. This generation of Innovators drove the climate and social inclusivity that started to dominate the corporate and societal agenda in the years following the COVID pandemic. The ideas for the model were developed over three decades, which we call 'cool cycles of reinvention'. The first two decades (1987 – 2007) were presented in The First to Know (how hipsters and mavericks shape the zeitgeist - see here: www.thefirsttoknow.info). Ideas were then put to test in real time over a third (2007 – 2017). The cultural framework proved reliable and The 2.5% was born, introducing the-first-to-know innovation diffusion model. Like the visionary characters it celebrates, The 2.5% is breaking new grounds. It doesn’t fit categories. It doesn’t lend itself to ticking boxes. The story goes on...It doesn't stop with the book! #the2point5percent https://www.tftk.info/the-2-5
Work In Progress
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Author : Rieke Jordan
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2019-05-02
Work In Progress written by Rieke Jordan and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-02 with Social Science categories.
Work in Progress: Curatorial Labor in Twenty-First Century American Fiction interrogates contemporary texts that showcase forms of reading practices that feel anachronistic and laborious in times of instantaneity and short buffering times. Objects of analysis include the graphic narrative Building Stories by Chris Ware, the music album Song Reader by the indie rock artist Beck Hansen, and the computer game Kentucky Route Zero by the programming team Cardboard Computer. These texts stage their fragmentary nature and alleged “unfinishedness” as a quintessential part of both their narrative and material modus operandi. These works in and of progress feel both contemporary and retro in the 21st century. They draw upon and work against our expectations of interactive art in the digital age, incorporating and likewise rejecting digital forms and practices. This underlines the material and narrative flexibilities of the objects, for no outcome or reading experience is the same or can be replicated. It becomes apparent that the texts presuppose a reader who invests her spare time in figuring these texts out, diagnosing a contorted work-leisure dichotomy: “working these stories out” is a significant part of the reading experience for the reader–curatorial labor. This conjures up a reader, who, as the author argues, is turned into a curator and creative entity of and in these texts, for she implements and reassembles the options made available.
Food And Nutrition Throughout Life
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Author : Sue Shepherd
language : en
Publisher: Routledge
Release Date : 2020-07-16
Food And Nutrition Throughout Life written by Sue Shepherd and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-16 with Medical categories.
Nutritional requirements vary greatly according to age and lifestyle. This evidence-based, comprehensive text is a complete guide to eating habits across age and population groups. It provides the recommendations for intakes of nutrients and foods, and diet to achieve optimum health. Chapters systematically examine the nutritional issues for individuals from preconception, pregnancy and breastfeeding through to adulthood and old age. The text features an overview of dietary patterns by age group based on national scientific survey data together with the latest recommendations for optimum nutrition to maintain well-being and address specific health concerns. The final section examines nutrition issues for specific populations including indigenous groups, athletes and the disadvantaged. Throughout the text, key points are illustrated by case studies and the reader's knowledge is tested via quizzes and study questions. With chapters from leading nutrition researchers and educators in Australia, New Zealand and Asia, this is an excellent introduction to nutrition through the lifespan. 'A comprehensive overview and detailed discussion of food and nutrition topics for all ages and stages of life.' - Robynne Snell, Curtin University
Cool
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Author : Salvatore Basile
language : en
Publisher: Fordham University Press
Release Date : 2014-09-01
Cool written by Salvatore Basile and has been published by Fordham University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-01 with Business & Economics categories.
It’s a contraption that makes the lists of “Greatest Inventions Ever”; at the same time, it’s accused of causing global disaster. It has changed everything from architecture to people’s food habits to their voting patterns, to even the way big business washes its windows. It has saved countless lives . . . while causing countless deaths. Most of us are glad it’s there. But we don’t know how, or when, it got there. It’s air conditioning. For thousands of years, humankind attempted to do something about the slow torture of hot weather. Everything was tried: water power, slave power, electric power, ice made from steam engines and cold air made from deadly chemicals, “zephyrifers,” refrigerated beds, ventilation amateurs and professional air-sniffers. It wasn’t until 1902 when an engineer barely out of college developed the “Apparatus for Treating Air”—a machine that could actually cool the indoors—and everyone assumed it would instantly change the world. That wasn’t the case. There was a time when people “ignored” hot weather while reading each day’s list of heat-related deaths, women wore furs in the summertime, heatstroke victims were treated with bloodletting . . . and the notion of a machine to cool the air was considered preposterous, even sinful. The story of air conditioning is actually two stories: the struggle to perfect a cooling device, and the effort to convince people that they actually needed such a thing. With a cast of characters ranging from Leonardo da Vinci and Richard Nixon to Felix the Cat, Cool showcases the myriad reactions to air conditioning— some of them dramatic, many others comical and wonderfully inconsistent—as it was developed and presented to the world. Here is a unique perspective on air conditioning’s fascinating history: how we rely so completely on it today, and how it might change radically tomorrow.
The Little Book Of Life
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Author :
language : en
Publisher: alan macmillan orr
Release Date :
The Little Book Of Life written by and has been published by alan macmillan orr this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Illustrated Weekly Of India
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Author :
language : en
Publisher:
Release Date : 1972
The Illustrated Weekly Of India written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with India categories.