The New Market Campaign Scholar S Choice Edition
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The New Market Campaign Scholar S Choice Edition
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Author : Edward Raymond Turner
language : en
Publisher:
Release Date : 2015-02-20
The New Market Campaign Scholar S Choice Edition written by Edward Raymond Turner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-20 with categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Direct To Consumer Advertising
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Author : United States Congress House of Represen
language : en
Publisher:
Release Date : 2015-02-14
Direct To Consumer Advertising written by United States Congress House of Represen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-14 with categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Political Marketing
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2009-09-10
Political Marketing written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with Business & Economics categories.
Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transferfeatures over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketingillustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.
New Directions In Campaigns And Elections
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Author : Stephen K. Medvic
language : en
Publisher: Routledge
Release Date : 2011-02-26
New Directions In Campaigns And Elections written by Stephen K. Medvic and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-26 with Political Science categories.
The ground upon which campaigns and elections are contested has been shifting rapidly in the last decade. Radical and ongoing changes to the way elections are administered and campaigns are financed; new approaches to polling, campaign management and advertising, and voter mobilization; and recent developments in the organization of political parties and interest groups, the operation of the media, and the behavior of voters require close examination. New Directions in Campaigns and Elections guides students through the tangle of recent developments in real-world politics drawing on the insights of innovative scholarship on these topics. More than any other aspects of American politics, campaigns and elections have been affected—in many cases transformed—by new communication technologies, a recurring theme throughout the volume. This tightly organized collection of original contributions raises important normative questions, grounds students’ thinking in cutting edge empirical research, and balances applied politics with scholarly insights. Like other volumes in the New Directions in American Politics series, the focused exploration of the latest developments across a comprehensive range of topics makes this an ideal companion for students eager to understand the rapidly changing political environment of the U.S. electoral process.
Encyclopedia Of Consumer Culture
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Author : Dale Southerton
language : en
Publisher: SAGE Publications
Release Date : 2011-09-15
Encyclopedia Of Consumer Culture written by Dale Southerton and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-15 with Social Science categories.
The three-volume Encyclopedia of Consumer Culture covers consuming societies around the world, from the Age of Enlightenment to the present, and shows how consumption has become intrinsic to the world′s social, economic, political, and cultural landscapes. Offering an invaluable interdisciplinary approach, this reference work is a useful resource for researchers in sociology, political science, consumer science, global studies, comparative studies, business and management, human geography, economics, history, anthropology, and psychology. The first encyclopedia to outline the parameters of consumer culture, the Encyclopedia of Consumer Culture provides a critical, scholarly resource on consumption and consumerism over time. Some of the topics included are: Theories and concepts Socio-economic change (i.e. social mobility) Socio-demographic change (i.e. immigration, aging) Identity and social differentiation (i.e. social networks) Media (i.e. broadcast media) Style and taste (i.e. fashion, youth culture) Mass consumptions (i.e. retail culture) Ethical Consumption (i.e. social movements) Civil society (i.e. consumer advocacy) Environment (i.e. sustainability) Domestic consumption (i.e. childhood, supermarkets) Leisure (i.e. sport, tourism) Technology (i.e. planned obsolescence) Work (i.e. post industrial society) Production (i.e. post fordism, global economy) Markets (i.e. branding) Institutions (i.e. religion) Welfare (i.e. reform, distribution of resources) Urban life (i.e. suburbs)
Issues For Debate In Sociology
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Author : Cq Researcher
language : en
Publisher: Pine Forge Press
Release Date : 2009-09-04
Issues For Debate In Sociology written by Cq Researcher and has been published by Pine Forge Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-04 with Social Science categories.
Issues for Debate in Sociology: Selections from CQ Researcher is a contemporary collection of articles covering core issues within the broad topic of introductory sociology. The book is intended to supplement core courses in the Sociology curriculum titled Introductory Sociology or Principles of Sociology. The book has a 5 part structure of topics generally covered in introductory sociology courses and texts.
Issues For Debate In Environmental Management
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Author : CQ Researcher,
language : en
Publisher: SAGE
Release Date : 2010
Issues For Debate In Environmental Management written by CQ Researcher, and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Can New Business Policies Save the Environment?
China Business
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Author : Christine Genzberger
language : en
Publisher: World Trade Press
Release Date : 1994
China Business written by Christine Genzberger and has been published by World Trade Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Provides resource for capitalizing on import, export, and foreign investment opportunities in China.
Consumption Status And Sustainability
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Author : Paul Roscoe
language : en
Publisher: Cambridge University Press
Release Date : 2021-08-12
Consumption Status And Sustainability written by Paul Roscoe and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-12 with History categories.
Focuses information from across time and culture on the relationships among status competition, consumption, and planetary sustainability.