The New Positioning
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The New Positioning The Latest On The World S 1 Business Strategy
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Author : Jack Trout
language : en
Publisher: McGraw Hill Professional
Release Date : 1997-05-22
The New Positioning The Latest On The World S 1 Business Strategy written by Jack Trout and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05-22 with Business & Economics categories.
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Positioning The Battle For Your Mind
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Author : Al Ries
language : en
Publisher: McGraw Hill Professional
Release Date : 2001-01-03
Positioning The Battle For Your Mind written by Al Ries and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-03 with Business & Economics categories.
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
The New Positioning
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Author :
language : en
Publisher:
Release Date : 2010
The New Positioning written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Repositioning Marketing In An Era Of Competition Change And Crisis
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Author : Jack Trout
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-10-30
Repositioning Marketing In An Era Of Competition Change And Crisis written by Jack Trout and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-30 with Business & Economics categories.
The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode. Repositioning shows you how to adapt, compete—andsucceed—in today’s overcrowded marketplace. Globalmarketing expert Jack Trout has retooled his mosteffective positioning strategies—providing a must-havearsenal of proven marketing techniques specificallyredesigned for our current climate. With Repositioning,you can conquer the “3 Cs” of business: Competition,Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals,differentiate your product, increase your value,and stand out in the crowd. CHANGE WITH THE TIMES: Use the latesttechnologies, communications, and multimediaresources to connect with your consumers. MANAGE A CRISIS: Cope with everything fromprofi t losses and rising costs to bad pressand PR nightmares. Even if your company is doing well, these cutting-edgemarketing observations can keep you on top of your gameand ahead of the pack. You’ll discover how expandingproduct lines may decrease your overall sales, why newbrand names often outsell established brands, and whyslashing prices is usually a bad idea. You’ll learn thedangers of attacking your competitors head-on—andthe value of emphasizing value. You’ll see how consumerscan have too many choices to pick from—and whatyou can do to make them pick your brand. Drawing from the latest research studies, consumer statistics,and business-news headlines, Trout reveals thehidden psychological motives that drive today’s market.Understanding the mindset of your consumers is halfthe battle. Winning in today’s world is often a matter ofrepositioning. It’s how you rethink the strategies you’vealways relied on. It’s how you regain the success you’veworked so hard for. It’s how you win the new battle ofthe mind.
Summary The New Positioning
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-09-29
Summary The New Positioning written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-29 with Business & Economics categories.
The must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning: The Latest on the World's #1 Business Strategy". This complete summary of the ideas from Jack Trout and Steve Rivkin's book "The New Positioning" shows that "positioning" means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid the temptation to try and be all things to everybody. In their book, the authors explain that a company that is positioned will select an attribute that appeals to the marketplace and align everything it does behind delivering in that area. Over time, the consumer will begin to mentally associate that company with the attribute whenever that product is mentioned. This summary will teach you how to position your company so that you can gain a strong competitive advantage and be on your way to becoming the top-of-mind brand. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The New Positioning" and discover the key to positioning your company and gaining an edge in the marketplace.
Jack Trout On Strategy
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Author : Jack Trout
language : en
Publisher: McGraw-Hill Education
Release Date : 2015-03-20
Jack Trout On Strategy written by Jack Trout and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-20 with Business & Economics categories.
From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format. Trout on Strategy: Is an ideal introduction to the thinking of one of the century's most influential marketing innovators Explores Trout's major themes, including survival, perception, differentiation, and more Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today
The New Position Of Women In American Industry
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Author : United States. Women's Bureau
language : en
Publisher:
Release Date : 1920
The New Position Of Women In American Industry written by United States. Women's Bureau and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1920 with Women categories.
The New Position Of East Africa S Asians Problems Of A Displaced Minority
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Author : Yash Tandon
language : en
Publisher: Minority Rights Group
Release Date : 1984-11-01
The New Position Of East Africa S Asians Problems Of A Displaced Minority written by Yash Tandon and has been published by Minority Rights Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-11-01 with Social Science categories.
While an extended discussion on the issue of minority rights is impossible in a report that deals with one specific casehistory, it is not out of place to raise a few important issues for theoretical debate occasioned by the events under consideration. Out of General Amin’s peremptory expulsion en masse of some 50,000 Asians from Uganda in August 1972 arises the obvious question of whether the General had overstepped the boundaries of human rights in this case. But in order to determine this we have to come to some agreement as to what these rights are, and whether these can be deemed to be inherent in minority groups just as they are deemed, in liberal theory at least, to be inherent in individuals. Indeed, is there anything called ‘minority rights’? Are not all rights, including protection against discrimination on account of race, colour, tribe, religion, language, region and class inherent only in the individual? Or is a minority’s right of protection against summary mass expulsion a special kind of minority right, so that it could be argued that while an alien individual of a certain race, etc., may at times have to be expelled for reasons of state (especially if he is involved in a criminal act) the same cannot be done to a whole minority community? This would lead to a discussion of a different order: can an entire community be charged with generalised criminal behaviour? And by what process of law may they be tried for that? Preceding the Asians’ expulsion from Uganda, General Amin had launched a protracted and vehement attack on the Asian community for their alleged malpractices involving corruption, overpricing and undercutting, breaches of tax and foreign exchange regulations, and so on, amounting to ‘economic sabotage’ of the country. Is there a court anywhere, one might ask, that can try a minority on such a charge? And if individual instances might be cited as evidence, could the crimes of a few be a sufficient basis for sanctions against a whole community? Is there a sense in which a whole minority community can be deemed to be responsible for the crime of a few? This presupposes that the community has the means by which to bring to order those of its members whose negligent or criminal behaviour could bring down the house on the entire community. Indeed, General Amin apparently had implicitly given credence to this supposition. In a conference of the Asians that he had called in December 1971, he had uttered his collective charges against them and had asked them to find their own means of correcting their behaviour. What did the General have in mind then? Did he think that the Asians had the means at their disposal (perhaps an informal court to try the culprits, and informal social sanctions to bring them to book) to correct the situation? Or did he then think that in his scheme of things the Asians were doomed anyway, no matter what they did? These are not speculative questions at all. They concern vital issues relating to a determination of criminal behaviour by a whole community that might then provide a reason for their mass expulsion. For if such reason for expulsion can be found, and be found to be justified, then it could still be maintained that a minority community does have a right of protection against mass expulsion, except where it may be collectively indicted on a criminal offence. The debate on minority rights would then shift its ground. Instead of discussing simply minority rights, we would then be discussing what constitutes a ‘criminal offence’ by a community, and by what processes of law or justice might this be determined. The Asians were accused not only of ‘economic sabotage’, but also of social exclusivism. For example, they refused to allow their daughters to marry Africans. It was a special or perhaps not so special kind of racial arrogance of the Asians. Was that also a crime suitable for punishment by mass expulsion? The discussion of minority rights and the legitimacy of mass expulsion in terms of crime and punishment would lead the discussion to the narrow confines of legalistic and jurisprudential concepts. Indeed, much of the discussion following the expulsion of the Asians from Uganda did take place in these juristic terms. But there is another angle to the problem. This is related to the whole realm of thought centering round the question of historical justice. It goes much beyond the contemporary concepts of collective crime and collective punishment. It ties an explanation of contemporary action to a past injustice. It would embrace, for example, the general anti-colonial reaction of the colonised peoples of the world against their European powers. It would explain, to give a particular instance, the recovery of Goa by India by means of a quick military victory over Portugal in 1962. The question of historical justice thus raises wider issues than those of contemporary legal norms. The overall point of the argument is that, whatever the merits of a juridical debate, there are, in addition, considerations of historical injustice that must enter into the discussions on the situation of the Asians in East Africa, and the decision by General Amin to expel them from Uganda. The situation is by no means as simple as will resolve itself by a resort to principles of ‘plain morality’. Quite apart from the question of rights and morals is the purely sociological question of whether the Asian minority has a better future in a state that has declared itself in favour of capitalism (like Kenya) or one that has opted for socialism (like Tanzania). In the case of Uganda, the issue is no longer worth discussing. Uganda, under Amin, seems to have opted not just for capitalism, but for black capitalism. By definition, then, its brown residents, whether citizen or not, had no future in Uganda. The question is still worth discussing with respect to the other states in East Africa. Please note that the terminology in the fields of minority rights and indigenous peoples’ rights has changed over time. MRG strives to reflect these changes as well as respect the right to self-identification on the part of minorities and indigenous peoples. At the same time, after over 50 years’ work, we know that our archive is of considerable interest to activists and researchers. Therefore, we make available as much of our back catalogue as possible, while being aware that the language used may not reflect current thinking on these issues.
Pluralism In Mathematics A New Position In Philosophy Of Mathematics
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Author : Michèle Friend
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-20
Pluralism In Mathematics A New Position In Philosophy Of Mathematics written by Michèle Friend and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-20 with Science categories.
This book is about philosophy, mathematics and logic, giving a philosophical account of Pluralism which is a family of positions in the philosophy of mathematics. There are four parts to this book, beginning with a look at motivations for Pluralism by way of Realism, Maddy’s Naturalism, Shapiro’s Structuralism and Formalism. In the second part of this book the author covers: the philosophical presentation of Pluralism; using a formal theory of logic metaphorically; rigour and proof for the Pluralist; and mathematical fixtures. In the third part the author goes on to focus on the transcendental presentation of Pluralism, and in part four looks at applications of Pluralism, such as a Pluralist approach to proof in mathematics and how Pluralism works in regard to together-inconsistent philosophies of mathematics. The book finishes with suggestions for further Pluralist enquiry. In this work the author takes a deeply radical approach in developing a new position that will either convert readers, or act as a strong warning to treat the word ‘pluralism’ with care.
Positioning Theory And Strategic Communication
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Author : Melanie James
language : en
Publisher: Routledge
Release Date : 2014-06-13
Positioning Theory And Strategic Communication written by Melanie James and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-13 with Business & Economics categories.
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners.