The New Science Of Customer Relationships
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The New Science Of Customer Relationships
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Author : Thomas H. Davenport
language : en
Publisher: John Wiley & Sons
Release Date : 2025-07-08
The New Science Of Customer Relationships written by Thomas H. Davenport and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-08 with Business & Economics categories.
A practical strategy guide for building profitable customer relationships using the latest AI science and tech The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework. In the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results. Inside the book: Tips for using generative AI to analyze customer responses and extract actionable insights about how they feel and what they think Specific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and services Discussions of ethical guidelines to guide your organization's data and customer communication practices Perfect for marketers, sales team leaders, technology professionals, and anyone else responsible for evolving their company's customer relationships, The New Science of Customer Relationships is a hands-on playbook that explains the science of the latest customer communication technologies and walks you through exactly how to implement them.
Introduction To E Supply Chain Management
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Author : David Frederick Ross
language : en
Publisher: CRC Press
Release Date : 2002-12-17
Introduction To E Supply Chain Management written by David Frederick Ross and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-12-17 with Business & Economics categories.
In the quest to remove supply channel costs, streamline channel communications, and link customers to the value-added resources found along the supply chain continuum, Supply Chain Management (SCM) has emerged as a tactical operations tool. The first book to completely define the architecture of the merger of SCM and the Internet, Introduction to e
Handbook Of Research On Socio Technical Design And Social Networking Systems
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Author : Whitworth, Brian
language : en
Publisher: IGI Global
Release Date : 2009-03-31
Handbook Of Research On Socio Technical Design And Social Networking Systems written by Whitworth, Brian and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-31 with Computers categories.
Addresses current issues of research into socio-technical systems (STSs). Provides suggestions on how social knowledge can synergize with technical knowledge.
Introduction To Supply Chain Management Technologies
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Author : David Frederick Ross
language : en
Publisher: CRC Press
Release Date : 2010-10-12
Introduction To Supply Chain Management Technologies written by David Frederick Ross and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-12 with Business & Economics categories.
It is almost impossible to conceive of the concept and practical application of supply chain management (SCM) without linking it to the enabling power of today‘s information technologies. Building upon the foundations of the first edition, Introduction to Supply Chain Management Technologies, Second Edition details the software toolsets and suites
The New Science Of Success
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Author : Frank Shines
language : en
Publisher: FRANK SHINES
Release Date : 2007
The New Science Of Success written by Frank Shines and has been published by FRANK SHINES this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Electronic commerce categories.
A "How-to" on surviving and prospering during a new economic shift in business
Customer Relationship Management Strategies In The Digital Era
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Author : Nasır, Süphan
language : en
Publisher: IGI Global
Release Date : 2015-03-31
Customer Relationship Management Strategies In The Digital Era written by Nasır, Süphan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Business & Economics categories.
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers. Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
The New Science Of Selling And Persuasion
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Author : William T. Brooks
language : en
Publisher: John Wiley & Sons
Release Date : 2004-04-28
The New Science Of Selling And Persuasion written by William T. Brooks and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-28 with Business & Economics categories.
One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This book takes a new and relevant approach to sales from the perspective of both organizational and individual performance. Based on the author's broad-based personal experience working with over 2,000 sales organizations, it combines organizational guidelines, sales management strategies, how-to sales tips, and career guidance for sales executives, sales managers, and salespeople alike. Incorporating proprietary research, case studies, real-world examples, and practical information, this book will revolutionize the very way sales organizations sell. William (Bill) Brooks (Greensboro, NC) is the founder and CEO of The Brooks Group, an internationally recognized consulting firm whose clients have included General Motors, Chase Manhattan, Sara Lee, and Microsoft among thousands of others. He delivers more than 150 keynote speeches annually to sales organizations.
Decoding Consumer Behavior Using The Insight Equation And Ai Marketing
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Author : J Nair, Arjun
language : en
Publisher: IGI Global
Release Date : 2025-03-26
Decoding Consumer Behavior Using The Insight Equation And Ai Marketing written by J Nair, Arjun and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-26 with Business & Economics categories.
In an era characterized by data abundance and technological advancements, marketing is undergoing a profound transformation. The integration of AI into marketing strategies and the development of the AI marketing matrix have become crucial tools for understanding and decoding consumer behavior. Insights from marketing, technology, psychology and ethics offer a holistic perspective on the integration of AI in marketing, enabling the implementation of AI-driven strategies for enhanced consumer engagement and data-informed decision-making. Decoding Consumer Behavior Using the Insight Equation and AI Marketing explores the historical context, technology, applications and ethical considerations of AI in marketing. It covers the historical evolution of marketing and consumer behavior, dives into the mechanics of AI and data analytics, explores the psychology behind consumer choices and investigates the practical implementation of AI technologies in marketing strategies. Covering topics such as brand storytelling, music recommendation systems, and green energy, this book is an excellent resource for marketing professionals, digital marketers, data analysts, data scientists, business owners, ethics and privacy professionals, technology enthusiasts, scholars, academicians, and more.
B2 The Old Art And New Science Of The Business Network
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Author : A. J. Marr
language : en
Publisher: Lulu.com
Release Date : 2017-05-03
B2 The Old Art And New Science Of The Business Network written by A. J. Marr and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-03 with Business & Economics categories.
The psychology of the business network from the perspective of micro and behavioral economics, from theory to practice.
The Sage Handbook Of Service Dominant Logic
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Author : Stephen L. Vargo
language : en
Publisher: SAGE
Release Date : 2018-10-08
The Sage Handbook Of Service Dominant Logic written by Stephen L. Vargo and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-08 with Business & Economics categories.
The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.