The Nine American Lifestyles
DOWNLOAD
Download The Nine American Lifestyles PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Nine American Lifestyles book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Nine American Lifestyles
DOWNLOAD
Author : Arnold Mitchell
language : en
Publisher: Scribner Book Company
Release Date : 1983
The Nine American Lifestyles written by Arnold Mitchell and has been published by Scribner Book Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Media And Society
DOWNLOAD
Author : Arthur Asa Berger
language : en
Publisher: Rowman & Littlefield
Release Date : 2007
Media And Society written by Arthur Asa Berger and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Social Science categories.
Media and Society is a lively, illustrated introduction to the role that mass media--and the messages and texts they carry--play in our lives and our society. Arthur Asa Berger explores the time we spend with media, media aesthetics, ethics, audiences, media effects, technologies, violence and sexuality in media, and ownership. Media and Society helps us understand the relationship between consumers and media--the books, television, radio, magazines, web sites, video games, newspapers, movies, and other mass media we encounter every day. --Publisher.
American Social Character
DOWNLOAD
Author : Rupert Wilkinson
language : en
Publisher: Routledge
Release Date : 2019-03-04
American Social Character written by Rupert Wilkinson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-04 with Social Science categories.
This anthology features the writings of 17 important analysts of American character and culture. From 1945 to the present, this book includes selections by Charles Reich, Christopher Lasch, Philip Slater and many others. There is a general introduction to the subject and each selection is preceded by an introduction and followed by a critical comme
The Body In Late Capitalist Usa
DOWNLOAD
Author : Donald M. Lowe
language : en
Publisher: Duke University Press
Release Date : 1995-08-10
The Body In Late Capitalist Usa written by Donald M. Lowe and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-08-10 with Social Science categories.
In The Body in Late-Capitalist USA, Donald M. Lowe explores the varied social practices that code and construct the body. Arguing that our bodily lives are shaped by a complex of daily and ongoing practices—how we work, what we buy and consume—Lowe contends that as a result of the commodification of these and other social practices in the late-twentieth century, what we often understand to be the needs of the body are in fact means for capital accumulation. Moving beyond studies of representations and images of the body, Lowe focuses on the intersection of body practices, language, and the Social to describe concretely the reality of a lived body. His strongly synthetic work brings together Marxist critique, semiotics, Foucaultian discourse analysis, and systems and communications theory to examine those practices that construct the body under late capitalism: habits of work and consumption, the ways we give birth and raise children, socialization, mental and physical healing, reconstructions and contestations of sexuality and gender. Lowe draws upon a wide range of sources, including government and labor studies and statistics, diagnostic and statistical manuals on mental illness, computer manuals, self-help books, and guides to work-related stress disorders, to illustrate the transformation of the body into a nexus of exchange value in postmodern society.
Lifestyles And Subcultures
DOWNLOAD
Author : Luigi Berzano
language : en
Publisher: Routledge
Release Date : 2015-05-22
Lifestyles And Subcultures written by Luigi Berzano and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-22 with Social Science categories.
Lifestyles and subcultures are tools through which people say – to themselves and to others – who they think they are, who they think they are similar to, and who they think they are different from. Lifestyles and subcultures are ways which people adopt to look at their own lives, and to try to keep together different roles, different practices and different realms which they are involved in. Lifestyles and subcultures are lenses through which we, as observers, analyze society, and orientate ourselves within it, looking for similarities and differences among individuals and collectivities which allow us to understand their thoughts and their actions. This book presents the main analytical approaches through which lifestyles and subcultures have been studied, and also proposes a new interpretative perspective. Today a growing panorama of social phenomena and processes possess intermediate characteristics with regard to those which in the past were identified either as lifestyles or as subcultures. The hypothesis is that consequently these phenomena could be explained and interpreted by means of an analytical framework developed by the intersection of these two perspectives, and the last part of the book is therefore devoted to the presentation of this innovative framework. This book provides new lenses and a fresh view to try to both grasp and understand a constantly-changing reality.
Culture And Consumption
DOWNLOAD
Author : Grant David McCracken
language : en
Publisher: Indiana University Press
Release Date : 1990-11-22
Culture And Consumption written by Grant David McCracken and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-11-22 with Business & Economics categories.
"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " —Canadian Advertising Foundation Newsletter " . . . an anthropological dig into consumerism brimming with original thought . . . " —The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society—at the centre." —Report on Business Magazine " . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." —Choice "[McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." —Maryland Historian "The book offers a fresh and much needed cultural interpretation of consumption." —Journal of Consumer Policy "The volume will help balance the prevailing cognitive and social psychological cast of consumer research and should stimulate more comprehensive investigation into consumer behavior." —Journal of Marketing Research " . . . broad scope, enthusiasm and imagination . . . a significant contribution to the literature on consumption history, consumer behavior, and American material culture." —Winterhur Portfolio "For this is a superb book, a definitive exploration of its subject that makes use of the full range of available literature." —American Journal of Sociology "McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklorists have much to contribute." —Journal of American Folklore This provocative book takes a refreshing new view of the culture of consumption. McCracken examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.
The Sounds Of Capitalism
DOWNLOAD
Author : Timothy D. Taylor
language : en
Publisher: University of Chicago Press
Release Date : 2012-07-27
The Sounds Of Capitalism written by Timothy D. Taylor and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-27 with Business & Economics categories.
Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like 'The Clicquot Club Eskimons' to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after.
Lifestyle Market Segmentation
DOWNLOAD
Author : Art Weinstein
language : en
Publisher: Routledge
Release Date : 2014-05-12
Lifestyle Market Segmentation written by Art Weinstein and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-12 with Business & Economics categories.
Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 of years marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the whys of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book, written by the author of How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing and other classic marketing books, walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today's competitive marketplace. This invaluable text is extensively referenced and includes several tables and figures to clarify concepts and data.
Ads Fads And Consumer Culture
DOWNLOAD
Author : Arthur Asa Berger
language : en
Publisher: Rowman & Littlefield
Release Date : 2015-01-22
Ads Fads And Consumer Culture written by Arthur Asa Berger and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-22 with Social Science categories.
The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.
Gay Tv And Straight America
DOWNLOAD
Author : Ron Becker
language : en
Publisher: Rutgers University Press
Release Date : 2006-02-02
Gay Tv And Straight America written by Ron Becker and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-02 with Social Science categories.
After decades of silence on the subject of homosexuality, television in the 1990s saw a striking increase in programming that incorporated and, in many cases, centered on gay material. In shows including Friends, Seinfeld, Party of Five, Homicide, Suddenly Susan, The Commish, Ellen, Will & Grace, and others, gay characters were introduced, references to homosexuality became commonplace, and issues of gay and lesbian relationships were explored, often in explicit detail. In Gay TV and Straight America, Ron Becker draws on a wide range of political and cultural indicators to explain this sudden upsurge of gay material on prime-time network television. Bringing together analysis of relevant Supreme Court rulings, media coverage of gay rights battles, debates about multiculturalism, concerns over political correctness, and much more, Becker's assessment helps us understand how and why televised gayness was constructed by a specific culture of tastemakers during the decade. On one hand the evidence points to network business strategies that embraced gay material as a valuable tool for targeting a quality audience of well-educated, upscale adults looking for something "edgy" to watch. But, Becker also argues that the increase of gay material in the public eye creates growing mainstream anxiety in reaction to the seemingly civil public conversation about equal rights. In today's cultural climate where controversies rage over issues of gay marriage yet millions of viewers tune in weekly to programs like Queer Eye for the Straight Guy, this book offers valuable insight to the complex condition of America's sexual politics.