The Olympic Games Effect
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The Olympic Games Effect
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Author : John A. Davis
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-11
The Olympic Games Effect written by John A. Davis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-11 with Business & Economics categories.
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
The Olympic Games Effect
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Author : John Davis
language : en
Publisher: John Wiley & Sons
Release Date : 2008-12-03
The Olympic Games Effect written by John Davis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-03 with Business & Economics categories.
This book explains and examines why companies vie to be Olympic sponsors and the tangible and intangible returns they reap for their investment.
The Olympic Effect
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Author : Andrew Rose
language : en
Publisher:
Release Date : 2009
The Olympic Effect written by Andrew Rose and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Hosting of sporting events categories.
Economists are skeptical about the economic benefits of hosting "mega-events" such as the Olympic Games or the World Cup, since such activities have considerable cost and seem to yield few tangible benefits. These doubts are rarely shared by policy-makers and the population, who are typically quite enthusiastic about such spectacles. In this paper, we reconcile these positions by examining the economic impact of hosting mega-events like the Olympics; we focus on trade. Using a variety of trade models, we show that hosting a mega-event like the Olympics has a positive impact on national exports. This effect is statistically robust, permanent, and large; trade is around 30% higher for countries that have hosted the Olympics. Interestingly however, we also find that unsuccessful bids to host the Olympics have a similar positive impact on exports. We conclude that the Olympic effect on trade is attributable to the signal a country sends when bidding to host the games, rather than the act of actually holding a mega-event. We develop a political economy model that formalizes this idea, and derives the conditions under which a signal like this is used by countries wishing to liberalize.
The Olympic Effect
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Author : Andrew K. Rose
language : en
Publisher:
Release Date : 2009
The Olympic Effect written by Andrew K. Rose and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Hosting of sporting events categories.
Economists are skeptical about the economic benefits of hosting "mega-events" such as the Olympic Games or the World Cup, since such activities have considerable cost and seem to yield few tangible benefits. These doubts are rarely shared by policy-makers and the population, who are typically quite enthusiastic about such spectacles. In this paper, we reconcile these positions by examining the economic impact of hosting mega-events like the Olympics; we focus on trade. Using a variety of trade models, we show that hosting a mega-event like the Olympics has a positive impact on national exports. This effect is statistically robust, permanent, and large; trade is around 30% higher for countries that have hosted the Olympics. Interestingly however, we also find that unsuccessful bids to host the Olympics have a similar positive impact on exports. We conclude that the Olympic effect on trade is attributable to the signal a country sends when bidding to host the games, rather than the act of actually holding a mega-event. We develop a political economy model that formalizes this idea, and derives the conditions under which a signal like this is used by countries wishing to liberalize
The Olympic And Paralympic Effect On Public Policy
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Author : Daniel Bloyce
language : en
Publisher: Routledge
Release Date : 2016-04-14
The Olympic And Paralympic Effect On Public Policy written by Daniel Bloyce and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-14 with Sports & Recreation categories.
Set against the backdrop of the London 2012 Olympic and Paralympic Games, this book examines the impact on public policy from broader political decisions taken in relation to Olympic- and Paralympic-related policy. It considers the major political justifications for hosting these global sports events, evidence for their expected impacts, and topical issues including environmental protection and sustainability, the use of technology, and political protest. The book will be essential reading for anyone with an interest in sport policy and politics, and how broader political decisions come to impact on the development of Olympic and Paralympic sport. This book was published as a special issue of the International Journal of Sport Policy and Politics.
The Olympic Games Meeting New Global Challenges
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Author : David Hassan
language : en
Publisher: Routledge
Release Date : 2016-03-17
The Olympic Games Meeting New Global Challenges written by David Hassan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-17 with Sports & Recreation categories.
As the World’s greatest sporting event, the Olympic Games has always commanded intrigue, analysis and comment in equal measure. This book looks to celebrate the significance of the Olympics, their historical impact, controversies that presently surround them and their possible future direction. It begins with a detailed, if controversial, analysis of the scale of the modern Summer Olympics and considers whether in fact the Games have simply become too big? Thereafter considerable coverage is afforded the often contentious bidding process, required of successful host cities wishing to attract the Games, and asks why some cities are successful and others are not. This book also reflects on the growing security measures that surround the Olympics and considers their full impact on the civil liberties of those impacted by them. For scholars of the Olympic movement this book represents essential reading to understand further the Olympic Games, their significance and effect, as the 2016 Olympics in Rio de Janeiro draw ever closer. This book was published as a special issue of Sport in Society.
The Economics Of Staging The Olympics
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Author : Holger Preuss
language : en
Publisher: Edward Elgar Publishing
Release Date : 2004-01-01
The Economics Of Staging The Olympics written by Holger Preuss and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-01 with Business & Economics categories.
"This book arises from the need to analyse, in detail, the various economic aspects that the Olympic Games mean for host cities. Since 1984 increasingly more cities in the world have announced their interest in staging the Olympic Games, making it a festival with significant economic dimensions. What followed have been economic triumphs and tragedies, glories and fiascos - all are included in the 36 years of Olympic history reviewed in this book." - foreword.
Long Term Sport Participation After The Olympic Games
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Author :
language : en
Publisher:
Release Date : 2023
Long Term Sport Participation After The Olympic Games written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
This study explores 'inspiration' in the context of the Olympic Games, focusing on the Beijing 2008 and London 2012 Olympics years after the event hosting. Utilizing a retroductive strategy, the study identifies key sources of inspiration, constructs a causal model based on existing literature, and validates it through qualitative and quantitative data. Although contextual differences exist between the two cities, similar findings emerged: inspirational feelings have indeed persisted years after the hosting of the Games, largely attributed to the 'elite role model' effects and 'the overall experience of the Games'. While the effects of such feelings on sports participation vary, in Beijing at least, the hosting of the Games had a significant correlation with participation in sport/physical activity in the years that followed. While hosting such events might be valuable for promoting participation, its influence should not be overstated, and further research is needed to fully understand its long-term effects.
After The Gold Rush
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Author : Anthony Vigor
language : en
Publisher:
Release Date : 2004
After The Gold Rush written by Anthony Vigor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Political Science categories.
The Olympic Games always generates a great deal of enthusiasm and expectation. Hosting the greatest show on earth is seen by some as a once in a lifetime opportunity to provide new infrastructure and deliver benefits to local residents and communities. Those organising the London 2012 bid are no different, claiming a Games would deliver a legacy of new sporting facilities, thousands of new jobs, new businesses, a step-change in the nation s physical activity and ultimately a transformation of the East End of London. But an analysis of past Games reveals that there is no automatic Olympic dividend, with the benefits often failing to flow to the people and places most in need. What is clear is that those cities that have secured a more sustainable legacy, have embedded the Olympics within a broader urban strategy. The challenge for London is to integrate the preparation for and hosting of the Games into a broader social policy agenda from the outset. The contributors to this report analyse the challenges facing the organisers and offer a practical vision for a London Games which brings a sustainable legacy for employment, sport, culture, the environment and local communities.
Barcelona 92
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Author : Francesc Solanellas
language : en
Publisher: Springer Nature
Release Date : 2019-09-30
Barcelona 92 written by Francesc Solanellas and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-30 with Social Science categories.
Barcelona 92: A Legacy Case Study examines the effects of the organisation of Barcelona’s Olympic Games in 1992. Divided into five compelling chapters, the authors discuss issues concerning the definition of legacy, whilst also presenting new models of legacy management and measurement methods, and providing an in-depth examination of sporting, economic and social dimensions. This book offers the most significant studies and research on the 92 Olympics to date, presenting cutting-edge proposals for comparing different Olympic hosting cities into the future.
