The Olympic Games Effect
DOWNLOAD
Download The Olympic Games Effect PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Olympic Games Effect book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Olympic Games Effect
DOWNLOAD
Author : John A. Davis
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-11
The Olympic Games Effect written by John A. Davis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-11 with Business & Economics categories.
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
The Olympic Games
DOWNLOAD
Author : Kristine Toohey
language : en
Publisher: CABI
Release Date : 2007-11-08
The Olympic Games written by Kristine Toohey and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-08 with Sports & Recreation categories.
This 2nd edition of a highly successful book (published in 2000) provides a comprehensive, critical analysis of the Olympic Games using a multi-disciplinary social science approach. This revised edition contains much new data relating to the Sydney 2000 Games and their aftermath; and preparations for Athens 2004 and Beijing 2008 Games. The book is broad-ranging and independent in its coverage, and includes the use of drugs, sex testing, accusations of power abuse among members of the IOC, the Games as a stage for political protest, media-related controversies, economic costs and benefits of the Games and historical conflicts between organizers and host communities.
The Olympic Games Effect
DOWNLOAD
Author : John Davis
language : en
Publisher: John Wiley & Sons
Release Date : 2008-12-03
The Olympic Games Effect written by John Davis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-03 with Business & Economics categories.
This book explains and examines why companies vie to be Olympic sponsors and the tangible and intangible returns they reap for their investment.
Hosting The Olympic Games
DOWNLOAD
Author : John Rennie Short
language : en
Publisher: Routledge
Release Date : 2018-04-24
Hosting The Olympic Games written by John Rennie Short and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-24 with Architecture categories.
Hosting the Olympic Games reveals the true costs involved for the cities that hold these large-scale sporting events. It uncovers the financing of the Games, reviewing existing studies to evaluate the costs and benefits, and draws on case study experiences of the Summer and Winter Games from the past forty years to assess the short- and long-term urban legacies for host cities. Written in an easily accessible style and format, it provides an in-depth critical analysis into the franchise model of the International Olympic Committee (IOC) and offers an alternative vision for future Games. This book is an important contribution to understanding the consequences for the host cities of Olympic Games.
Success And Failure Of Countries At The Olympic Games
DOWNLOAD
Author : Danyel Reiche
language : en
Publisher: Routledge
Release Date : 2016-07-01
Success And Failure Of Countries At The Olympic Games written by Danyel Reiche and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-01 with Sports & Recreation categories.
The Olympic Games is undoubtedly the greatest sporting event in the world, with over 200 countries competing for success. This important new study of the Olympics investigates why some countries are more successful than others. Which factors determine their failure or success? What is the relationship between these factors? And how can these factors be manipulated to influence a country’s performance in sport? This book addresses these questions and discusses the theoretical concepts that explain why national sporting success has become a policy priority around the globe. Danyel Reiche reassesses our understanding of success in sport and challenges the conventional explanations that population size and economic strength are the main determinants for a country’s Olympic achievements. He presents a theory of countries’ success and failure, based on detailed investigations of the relationships between a wide variety of factors that influence a country’s position in the Olympic medals table, including geography, ideology, policies such as focusing on medal promising sports, home advantage and the promotion of women. This book fills a long-standing gap in literature on the Olympics and will provide valuable insights for all students, scholars, policy makers and journalists interested in the Olympic Games and the wider relationship between sport, politics, and nationalism.
The Economics Of Staging The Olympics
DOWNLOAD
Author : Holger Preuss
language : en
Publisher: Edward Elgar Publishing
Release Date : 2004-01-01
The Economics Of Staging The Olympics written by Holger Preuss and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-01 with Business & Economics categories.
"This book arises from the need to analyse, in detail, the various economic aspects that the Olympic Games mean for host cities. Since 1984 increasingly more cities in the world have announced their interest in staging the Olympic Games, making it a festival with significant economic dimensions. What followed have been economic triumphs and tragedies, glories and fiascos - all are included in the 36 years of Olympic history reviewed in this book." - foreword.
The Olympic And Paralympic Effect On Public Policy
DOWNLOAD
Author : Daniel Bloyce
language : en
Publisher: Routledge
Release Date : 2016-04-14
The Olympic And Paralympic Effect On Public Policy written by Daniel Bloyce and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-14 with Sports & Recreation categories.
Set against the backdrop of the London 2012 Olympic and Paralympic Games, this book examines the impact on public policy from broader political decisions taken in relation to Olympic- and Paralympic-related policy. It considers the major political justifications for hosting these global sports events, evidence for their expected impacts, and topical issues including environmental protection and sustainability, the use of technology, and political protest. The book will be essential reading for anyone with an interest in sport policy and politics, and how broader political decisions come to impact on the development of Olympic and Paralympic sport. This book was published as a special issue of the International Journal of Sport Policy and Politics.
Celebration Capitalism And The Olympic Games
DOWNLOAD
Author : Jules Boykoff
language : en
Publisher: Routledge
Release Date : 2013-08-15
Celebration Capitalism And The Olympic Games written by Jules Boykoff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-15 with Sports & Recreation categories.
The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops an innovative theory of "celebration capitalism", the manipulation of state actors as partners that drives us towards public–private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of celebration capitalism, with London 2012 representing its quintessential expression, characterized by a state of exception, unfettered commercialism, repression of dissent, questionable sustainability claims, and the complicity of the mainstream media. Controversial, challenging, and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture.
Proceedings Of The 2022 2nd International Conference On Economic Development And Business Culture Icedbc 2022
DOWNLOAD
Author : Yushi Jiang
language : en
Publisher: Springer Nature
Release Date : 2023-05-11
Proceedings Of The 2022 2nd International Conference On Economic Development And Business Culture Icedbc 2022 written by Yushi Jiang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-11 with Business & Economics categories.
This is an open access book. With the support of universities and the research of AEIC Academic Exchange Center, The 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) will be held in Dali from June 24th to 26th. Compared with previous conferences, it will discuss more in-depth economic independent innovation, open cooperation and innovative business culture under the background of the new development stage, new situation and new journey era. There will be a broad exchange environment. Well-known experts, scholars or entrepreneurs in the field will be invited to make keynote reports. Contributing authors are also very welcome to actively participate in the conference and build an academic exchange ceremony.
The Legacy Of The Olympic Games 1984 2000 International Symposium Lausanne 14th 15th And 16th November 2002
DOWNLOAD
Author : Miquel de Moragas Spà
language : en
Publisher:
Release Date : 2003
The Legacy Of The Olympic Games 1984 2000 International Symposium Lausanne 14th 15th And 16th November 2002 written by Miquel de Moragas Spà and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Olympic Games categories.