The Other Guy Blinked
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The Other Guy Blinked
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Author : Roger Enrico
language : en
Publisher: Bantam Books
Release Date : 1986
The Other Guy Blinked written by Roger Enrico and has been published by Bantam Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
The Other Guy Blinked
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Author : Roger Enrico
language : en
Publisher: Bantam Books
Release Date : 1987-12-01
The Other Guy Blinked written by Roger Enrico and has been published by Bantam Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-12-01 with Business & Economics categories.
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
The Other Guy Blinked
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Author : Roger Enrico
language : en
Publisher: Bantam Books
Release Date : 1987-12-01
The Other Guy Blinked written by Roger Enrico and has been published by Bantam Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-12-01 with Business & Economics categories.
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
The Diving Bell And The Butterfly
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Author : Jean-Dominique Bauby
language : en
Publisher: Vintage
Release Date : 2008-03-06
The Diving Bell And The Butterfly written by Jean-Dominique Bauby and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-06 with Biography & Autobiography categories.
A triumphant memoir by the former editor-in-chief of French Elle that reveals an indomitable spirit and celebrates the liberating power of consciousness. In 1995, Jean-Dominique Bauby was the editor-in-chief of French Elle, the father of two young children, a 44-year-old man known and loved for his wit, his style, and his impassioned approach to life. By the end of the year he was also the victim of a rare kind of stroke to the brainstem. After 20 days in a coma, Bauby awoke into a body which had all but stopped working: only his left eye functioned, allowing him to see and, by blinking it, to make clear that his mind was unimpaired. Almost miraculously, he was soon able to express himself in the richest detail: dictating a word at a time, blinking to select each letter as the alphabet was recited to him slowly, over and over again. In the same way, he was able eventually to compose this extraordinary book. By turns wistful, mischievous, angry, and witty, Bauby bears witness to his determination to live as fully in his mind as he had been able to do in his body. He explains the joy, and deep sadness, of seeing his children and of hearing his aged father's voice on the phone. In magical sequences, he imagines traveling to other places and times and of lying next to the woman he loves. Fed only intravenously, he imagines preparing and tasting the full flavor of delectable dishes. Again and again he returns to an "inexhaustible reservoir of sensations," keeping in touch with himself and the life around him. Jean-Dominique Bauby died two days after the French publication of The Diving Bell and the Butterfly. This book is a lasting testament to his life.
Then We Set His Hair On Fire
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Author : Phil Dusenberry
language : en
Publisher:
Release Date : 2005
Then We Set His Hair On Fire written by Phil Dusenberry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
A compelling, insightful memoir by one of America's advertising giants We Bring Good Things to Life It's Not TV, It's HBO Visa- It's Everywhere You Want to Be These aren't just advertising slogans; they're game-changing insights. And according to ad industry legend Phil Dusenberry, whose team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down. Dusenberry, who turned BBDO/NY into a creative powerhouse, shares his best advice and funniest stories in Then We Set His Hair on Fire.
Conversations With God For Teens
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Author : Neale Donald Walsch
language : en
Publisher: Hampton Roads Publishing
Release Date : 2012-10-01
Conversations With God For Teens written by Neale Donald Walsch and has been published by Hampton Roads Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-01 with Body, Mind & Spirit categories.
Suppose you could ask God any question and get an answer. What would it be? Young people all over the world have been asking those questions. So Neale Donald Walsch, author of the internationally bestselling Conversations with God series had another conversation. Conversations with God for Teens is a simple, clear, straight-to-the-point dialogue that answers teens questions about God, money, sex, love, and more. Conversations with God for Teens reads like a rap session at a church youth group, where teenagers discuss everything they ever wanted to know about life but were too afraid to ask God. Walsch acts as the verbal conduit, showing teenagers how easy it is to converse with the divine. When Claudia, age 16, from Perth, Australia, asks, "Why can't I just have sex with everybody? What's the big deal?", the answer God offers her is: "Nothing you do will ever be okay with everybody. 'Everybody' is a large word. The real question is can you have sex and have it be okay with you?" There's no doubt that the casual question-and-answer format will help make God feel welcoming and accessible to teens. Conversations with God for Teens is the perfect gift purchase for parents, grandparents, and anyone else who wants to provide accessible spiritual content for the teen(s) in their lives.
A Shadow Bright And Burning Kingdom On Fire Book One
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Author : Jessica Cluess
language : en
Publisher: Random House Books for Young Readers
Release Date : 2016-09-20
A Shadow Bright And Burning Kingdom On Fire Book One written by Jessica Cluess and has been published by Random House Books for Young Readers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-20 with Young Adult Fiction categories.
"Vivid characters, terrifying monsters, and world building as deep and dark as the ocean." --Victoria Aveyard, #1 New York Times bestselling author of Red Queen I am Henrietta Howel. The first female sorcerer in hundreds of years. The prophesied one. Or am I? Henrietta Howel can burst into flames. Forced to reveal her power to save a friend, she's shocked when instead of being executed, she's invited to train as one of Her Majesty's royal sorcerers. Thrust into the glamour of Victorian London, Henrietta is declared the chosen one, the girl who will defeat the Ancients, bloodthirsty demons terrorizing humanity. She also meets her fellow sorcerer trainees, handsome young men eager to test her power and her heart. One will challenge her. One will fight for her. One will betray her. But Henrietta Howel is not the chosen one. As she plays a dangerous game of deception, she discovers that the sorcerers have their own secrets to protect. With battle looming, what does it mean to not be the one? And how much will she risk to save the city—and the one she loves? Exhilarating and gripping, Jessica Cluess's spellbinding fantasy introduces a powerful, unforgettably heroine, and a world filled with magic, romance, and betrayal. Hand to fans of Libba Bray, Sarah J. Maas, and Cassandra Clare. "The magic! The intrigue! The guys! We were sucked into this monster-ridden, alternative England from page one. Henrietta is literally a 'girl on fire' and this team of sorcerers training for battle had a pinch of Potter blended with a drop of [Cassandra Clare's] Infernal Devices." --Justine Magazine "Cluess gamely turns the chosen-one trope upside down in this smashing dark fantasy." --Publishers Weekly, Starred Review "Unputdownable. I loved the monsters, the magic, and the teen warriors who are their world's best hope! Jessica Cluess is an awesome storyteller!" --Tamora Pierce, #1 New York Times bestselling author "A fun, inventive fantasy. I totally have a book crush on Rook." --Sarah Rees Brennan, New York Times bestselling author "Pure enchantment. I love how Cluess turned the 'chosen one' archetype on its head. With the emotional intensity of my favorite fantasy books, this is the kind of story that makes you forget yourself." --Roshani Chokshi, New York Times bestselling author of The Star-Touched Queen "A glorious, fast-paced romp of an adventure. Jessica Cluess has built her story out of my favorite ingredients: sorcery, demons, romance, and danger." --Kelly Link, author of Pretty Monsters
The Book Of Drugs
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Author : Mike Doughty
language : en
Publisher: Da Capo Press
Release Date : 2012-01-10
The Book Of Drugs written by Mike Doughty and has been published by Da Capo Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-10 with Biography & Autobiography categories.
Recounts the addiction and recovery of the world-renowned solo artist and former lead singer and songwriter of Soul Coughing.
Blink
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Author : Malcolm Gladwell
language : en
Publisher: Back Bay Books
Release Date : 2007-04-03
Blink written by Malcolm Gladwell and has been published by Back Bay Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-03 with Business & Economics categories.
From the #1 bestselling author of The Bomber Mafia, the landmark book that has revolutionized the way we understand leadership and decision making. In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work--in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"--filtering the very few factors that matter from an overwhelming number of variables.
The Remarkable Journey Of Coyote Sunrise
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Author : Dan Gemeinhart
language : en
Publisher: Henry Holt and Company (BYR)
Release Date : 2019-01-08
The Remarkable Journey Of Coyote Sunrise written by Dan Gemeinhart and has been published by Henry Holt and Company (BYR) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-08 with Juvenile Fiction categories.
"Sometimes a story comes along that just plain makes you want to hug the world. The Remarkable Journey of Coyote Sunrise is Dan Gemeinhart’s finest book yet — and that’s saying something. Your heart needs this joyful miracle of a book." — Katherine Applegate, acclaimed author of The One and Only Ivan and Wishtree Five years. That's how long Coyote and her dad, Rodeo, have lived on the road in an old school bus, criss-crossing the nation. It's also how long ago Coyote lost her mom and two sisters in a car crash. Coyote hasn’t been home in all that time, but when she learns that the park in her old neighborhood is being demolished—the very same park where she, her mom, and her sisters buried a treasured memory box—she devises an elaborate plan to get her dad to drive 3,600 miles back to Washington state in four days...without him realizing it. Along the way, they'll pick up a strange crew of misfit travelers. Lester has a lady love to meet. Salvador and his mom are looking to start over. Val needs a safe place to be herself. And then there's Gladys... Over the course of thousands of miles, Coyote will learn that going home can sometimes be the hardest journey of all...but that with friends by her side, she just might be able to turn her “once upon a time” into a “happily ever after.” This title has common core connections.