The Owned
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Owned
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Author : Joshua A. T. Fairfield
language : en
Publisher: Cambridge University Press
Release Date : 2017-07-10
Owned written by Joshua A. T. Fairfield and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-10 with Law categories.
Owned provides a legal analysis of the legal, social, and technological developments that have driven an erosion of property rights in the digital context.
The Owned Media Doctrine
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Author : Erik Deckers
language : en
Publisher: Archway Publishing
Release Date : 2013-07-03
The Owned Media Doctrine written by Erik Deckers and has been published by Archway Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-03 with Business & Economics categories.
The Petraeus Doctrine for the 21st Century Marketer The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like its 1965. The Owned Media Doctrine is just that, a new doctrine for Marketing. A new philosophy, strategic approach and operational model for the marketing operations function based on how media works today, and how it will work in the future. Its the marketers field manual for todays two-way, real-time media environment. In this remarkable and remarkably useful book, Jackson and Deckers provide the granular, step-by-step instructions and advice that senior digital marketers have craved for years. This is the book youll keep on your desk forever (or at least until they have time to write the 2nd edition). Jay Baer - Convince & Convert Reis and Trout changed the way we think with Marketing Warfare. Anderson did it with The Long Tail. Jackson eloquently welcomes us to the new age of Owned Media and the reality we face as real-time marketers. An immediate must read....and more importantly, an immediate must do. Michael Grimes, VP, Omni-Channel Marketing at Finish Line Everything in this book just makes so much sense! If the words content or marketing are anywhere in your job description do yourself a favor and read it cover to cover. Shelly Towns, VP of Product at AngiesList.com The Owned Media Doctrine will show you a future-proof way to advance your marketing efforts based on real-world experience with some of the largest brands on the planet... and it will let the ever-changing media ecosystem evolve around you, rather than the other way around.
Owned An Ethological Jurisprudence Of Property
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Author : Johanna Gibson
language : en
Publisher: Routledge
Release Date : 2019-12-06
Owned An Ethological Jurisprudence Of Property written by Johanna Gibson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-06 with Law categories.
This book draws upon domestication science to undertake a radical reappraisal of the jurisprudence of property and intellectual property. Bringing together animal studies and legal philosophy, it articulates a critique of dominant property models and relationships from the perspective of cognitive ethology, domestication science and animal behaviour. In doing so, a radical new picture of property emerges. Focusing on the emergence of property models through prevailing ideas of human domestication and settlement, the book challenges the anthropocentrism that informs standard approaches to ownership and to authorship. Utilising a wide range of examples from ethology and animal studies, the book thus rethinks the very nature of property as uniquely human. This highly original contribution to the fields of property and intellectual property will appeal not only to legal scholars in these areas, as well as in animal law, but also to legal theorists and others working in the social sciences with interests in posthumanism and animal studies.
Community Owned Businesses
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Author : Norman Walzer
language : en
Publisher: Routledge
Release Date : 2021-07-20
Community Owned Businesses written by Norman Walzer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-20 with Political Science categories.
This book analyses community-owned businesses in countries around the world to show successful approaches and important strategies to improve access to essential services in vastly different economic contexts. Through eleven chapters, authors from various countries use case studies and analyse findings in ways which can be applied to new development initiatives, including rural grocery store retention in Kansas, socially responsible community cooperatives in Italy, preserving pubs and shops in England and Wales, serving residents with special needs in Canada, and financing basic goods and services for aging populations in Taiwan, plus other examples. The chapters explore practices and approaches used in various locations to address concerns about loss of access to essential services, making clear that this approach to financing is useful in different scenarios. The chapters provide key insights suggesting that these approaches will be even more prevalent in the future and will be of interest to students, scholars, and community-development practitioners around the world.
The Routledge Handbook Of State Owned Enterprises
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Author : Luc Bernier
language : en
Publisher: Routledge
Release Date : 2020-05-27
The Routledge Handbook Of State Owned Enterprises written by Luc Bernier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-27 with Business & Economics categories.
State-owned enterprises make up roughly 10 percent of the world economy, yet they are woefully understudied. This handbook offers the first synthesis of the topic since the 1980s and offers a comprehensive reference for a generation. The authors provide a detailed explanation of the theory that underpins the expansion of state-owned enterprises in the 21st century. Each chapter delivers an overview of current knowledge, as well as identifying issues and relevant debates for future research. The authors explain how state-owned enterprises are used in both developed and developing countries and offer an insight into complex and fascinating organizations such as the German municipal conglomerates or the multinational companies owned by states. New modes of governance and regulation have been invented to make sure they act in the public interest. This handbook brings together a wealth of international scholars, offering multiple theoretical perspectives to help shape a brave new world. It will be of interest to teachers and students of Economics, Public Administration and Business, academics, established researchers and PhD students seeking rigorous literature reviews on specific aspects of SOEs, as well as practitioners and decision makers in international organizations.
The End Of Ownership
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Author : Aaron Perzanowski
language : en
Publisher: MIT Press
Release Date : 2018-03-16
The End Of Ownership written by Aaron Perzanowski and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-16 with Law categories.
An argument for retaining the notion of personal property in the products we “buy” in the digital marketplace. If you buy a book at the bookstore, you own it. You can take it home, scribble in the margins, put in on the shelf, lend it to a friend, sell it at a garage sale. But is the same thing true for the ebooks or other digital goods you buy? Retailers and copyright holders argue that you don't own those purchases, you merely license them. That means your ebook vendor can delete the book from your device without warning or explanation—as Amazon deleted Orwell's 1984 from the Kindles of surprised readers several years ago. These readers thought they owned their copies of 1984. Until, it turned out, they didn't. In The End of Ownership, Aaron Perzanowski and Jason Schultz explore how notions of ownership have shifted in the digital marketplace, and make an argument for the benefits of personal property. Of course, ebooks, cloud storage, streaming, and other digital goods offer users convenience and flexibility. But, Perzanowski and Schultz warn, consumers should be aware of the tradeoffs involving user constraints, permanence, and privacy. The rights of private property are clear, but few people manage to read their end user agreements. Perzanowski and Schultz argue that introducing aspects of private property and ownership into the digital marketplace would offer both legal and economic benefits. But, most important, it would affirm our sense of self-direction and autonomy. If we own our purchases, we are free to make whatever lawful use of them we please. Technology need not constrain our freedom; it can also empower us.
Paid Owned Earned
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Author : Nick Burcher
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-03-03
Paid Owned Earned written by Nick Burcher and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-03 with Business & Economics categories.
The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.
The Global Phenomenon Of Family Owned Or Managed Universities
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Author : Philip G. Altbach
language : en
Publisher: BRILL
Release Date : 2019-12-30
The Global Phenomenon Of Family Owned Or Managed Universities written by Philip G. Altbach and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-30 with Education categories.
The Global Phenomenon of Family-Owned or Managed Universities examines the phenomenon of the large number of family-owned/managed universities worldwide—including issues of governance, finances, role in higher education systems and society, and others.
The Billionaire Banker
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Author : Georgia Le Carre
language : en
Publisher: Georgia Le Carre
Release Date : 2013-10-23
The Billionaire Banker written by Georgia Le Carre and has been published by Georgia Le Carre this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-23 with Billionaires categories.
When Lana Bloom learns the devastating news that her mother is dying, she is faced with a terrible dilemma. The one thing that can save her is the one thing she does not have. For young and Innocent Lana, the unthinkable is her only choice. When she walks through the door of that exclusive restaurant she has no idea of the seismic shift her life is about to take, for the highest bidder will not be the rich man she has accompanied. Fate drops her at the feet of the deeply mysterious and dazzlingly gorgeous American banker, Blake Law Barrington. Includes mature themes and sexual content.
Community Owned Transport
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Author : Leigh Glover
language : en
Publisher: Routledge
Release Date : 2016-11-03
Community Owned Transport written by Leigh Glover and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-03 with Social Science categories.
City and state governments around the world are struggling to achieve environmentally sustainable transport. Economic, technological, city and transport planning and human behaviour solutions are often hampered by ineffective implementation. So attention is now turning to institutional, governmental and political barriers. Approaches to these implementation problems assume that transport ownership can only be public (owned by state entities) or private (corporate or personal). Another option – largely unexplored to date – is communal ownership of transport. Community-Owned Transport proposes and develops the notion that communal ownership has a historical basis and provides unique opportunities for providing personal mobility. It looks at the historical roots of modern urban transport’s failings as those of technological change and the associated governing of transport systems, particularly the role of public sector institutions. Community ownership is explored through the new ‘sharing economy’ developments – car sharing, ridesharing and bicycle share schemes – and older social innovations in ecovillages and communal living. Models and practices of community ownership of transport are provided and this study also discusses how community ownership might contribute to sustainable transport. Drawing widely on different disciplines and fields of scholarship, this book explores the conceptual and practical aspects of communal ownership of transport. It will be a valuable resource for those seeking innovative approaches to addressing the pressing problems of transport, including graduate and postgraduate students, as well as policymakers, practitioners and community groups.