The Owned Media Doctrine
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The Owned Media Doctrine
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Author : Erik Deckers
language : en
Publisher: Archway Publishing
Release Date : 2013-07-03
The Owned Media Doctrine written by Erik Deckers and has been published by Archway Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-03 with Business & Economics categories.
The Petraeus Doctrine for the 21st Century Marketer The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like its 1965. The Owned Media Doctrine is just that, a new doctrine for Marketing. A new philosophy, strategic approach and operational model for the marketing operations function based on how media works today, and how it will work in the future. Its the marketers field manual for todays two-way, real-time media environment. In this remarkable and remarkably useful book, Jackson and Deckers provide the granular, step-by-step instructions and advice that senior digital marketers have craved for years. This is the book youll keep on your desk forever (or at least until they have time to write the 2nd edition). Jay Baer - Convince & Convert Reis and Trout changed the way we think with Marketing Warfare. Anderson did it with The Long Tail. Jackson eloquently welcomes us to the new age of Owned Media and the reality we face as real-time marketers. An immediate must read....and more importantly, an immediate must do. Michael Grimes, VP, Omni-Channel Marketing at Finish Line Everything in this book just makes so much sense! If the words content or marketing are anywhere in your job description do yourself a favor and read it cover to cover. Shelly Towns, VP of Product at AngiesList.com The Owned Media Doctrine will show you a future-proof way to advance your marketing efforts based on real-world experience with some of the largest brands on the planet... and it will let the ever-changing media ecosystem evolve around you, rather than the other way around.
Theory Of Communication
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Author : Mr. Rohit Manglik
language : en
Publisher: EduGorilla Publication
Release Date : 2024-03-09
Theory Of Communication written by Mr. Rohit Manglik and has been published by EduGorilla Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-09 with Language Arts & Disciplines categories.
EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels.
Media And Communication Theory In Africa
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Author : Nelson Okorie
language : en
Publisher: Springer Nature
Release Date : 2023-03-21
Media And Communication Theory In Africa written by Nelson Okorie and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-21 with Social Science categories.
This contributed volume explores theories of media and communication and focuses on providing African perspectives on global conversations. Using broad cases relating to media and communication theories, this book explores socio-cultural issues affecting most modern African societies, providing a conceptual and empirical framework for explicating the potential place of media techniques and structures in Africa. As a good template for understanding and applying communication theories and approaches in the African context, the volume is a priceless asset for Media and Communication scholars.
Mcquail S Media And Mass Communication Theory
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Author : Denis McQuail
language : en
Publisher: SAGE
Release Date : 2020-04-09
Mcquail S Media And Mass Communication Theory written by Denis McQuail and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-09 with Language Arts & Disciplines categories.
A new edition of the seminal textbook in media and mass communication. Denis McQuail′s classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today′s media students.
Mcquail S Mass Communication Theory
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Author : Denis McQuail
language : en
Publisher: SAGE
Release Date : 2010-02-28
Mcquail S Mass Communication Theory written by Denis McQuail and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-28 with Social Science categories.
"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Media Society
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Author : David Croteau
language : en
Publisher: SAGE Publications
Release Date : 2013-11-06
Media Society written by David Croteau and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-06 with Social Science categories.
Media/Society: Industries, Images, and Audiences, Fifth Edition, by David Croteau and William Hoynes provides a framework for understanding the relationship between media and society and helps readers develop skills for critically evaluating both conventional wisdom and their own assumptions about the social role of the media. Retaining its acclaimed sociological framework, the Fifth Edition covers new studies, includes up-to-date material about today’s rapidly changing media landscape, and significantly expands discussions of the “new media” world, including digitization, the Internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets. Updated research, the latest industry data, and current examples from popular media illustrate enduring themes in the sociology of media.
Public Relations Theory
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Author : Eryn Travis
language : en
Publisher: SAGE Publications
Release Date : 2020-07-08
Public Relations Theory written by Eryn Travis and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-08 with Language Arts & Disciplines categories.
Reflecting the ever-increasing changes in the public relations industry, this new text offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations. Chapters move from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social. Readers will learn how public relations and persuasion theories are at the heart of a practitioner’s day-to-day work, and see how a strong understanding of theories can make them more effective and strategic professionals.
Public Relations Theory
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Author : Brigitta R. Brunner
language : en
Publisher: John Wiley & Sons
Release Date : 2019-01-31
Public Relations Theory written by Brigitta R. Brunner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-31 with Business & Economics categories.
The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.
Media Bias
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Author : Wm. David Sloan
language : en
Publisher: McFarland
Release Date : 2016-03-24
Media Bias written by Wm. David Sloan and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-24 with Language Arts & Disciplines categories.
In this book, scholars examine the many prevailing arguments about media bias from a non-polemical perspective. Essays cover individual forms of bias, including ideology, politics, television, photography, religion, abortion, homosexuality, gender, race, crime, environment, region, military, corporate ownership, labor and health. Each essay introduces the topic, presents arguments for and against the specific bias, assesses the evidence for all arguments, and includes a list of suggested readings. Two additional essays discuss the broader aspects of the bias debate and give a personal perspective on reporting the controversial Israeli-Palestinian conflict. Instructors considering this book for use in a course may request an examination copy here.
Media Terrorism And Theory
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Author : Anandam P. Kavoori
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2006-01-20
Media Terrorism And Theory written by Anandam P. Kavoori and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-20 with Social Science categories.
Over the past few years, coverage of terror attacks has featured prominently in numerous media outlets. Drawing on both popular and academic articles, the essays in Media, Terrorism, and Theory: A Reader analyze the larger issues surrounding media's portrayal of terrorism, including terrorism as a media event, war and media, nationalism and media, public responsibility, and journalistic accountability. Renowned contributors from around the world explore these issues as they relate to a global community. From such diverse fields as cultural studies, political science, media studies, architecture, and information science, each brings a distinctive perspective. Answering a growing need to understand media discourse on terrorism, Media, Terrorism, and Theory complements readings in upper-level mass communication courses and will appeal to students and scholars of international media and terrorism.