The Pay Per Click Playbook Build A Winning Lead Generation Game Plan Featuring 101 Strategies To Improve Lead Quality Optimize Search Engine Ma
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The Pay Per Click Playbook Build A Winning Lead Generation Game Plan Featuring 101 Strategies To Improve Lead Quality Optimize Search Engine Ma
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Author : Steve Teneriello
language : en
Publisher:
Release Date : 2019-10-17
The Pay Per Click Playbook Build A Winning Lead Generation Game Plan Featuring 101 Strategies To Improve Lead Quality Optimize Search Engine Ma written by Steve Teneriello and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-17 with Business & Economics categories.
The Pay-Per-Click Playbook is the most up-to-date resource you can use to advertise on Google and generate leads for your business in 2020. It includes 101 "plays" you can implement in your Google Ads account to help you generate more leads without spending more on advertising. Written by Steve Teneriello, a 20-year pay-per-click veteran and founder of AdMachines, this book reveals: -How To Easily Identify and Eliminate Wasted Ad Spend-How To Get More High Quality Leads Without Increasing Your Budget-How To Use Google's NEW Targeting Features To Connect with the Right Audiences-Proven Ways To Improve Response and Lead Conversion Rates-How To Achieve Greater Positioning and Gain More Exposure -How To Ethically Spy on Your Competitors and Identify Weaknesses in Their PPC Strategy-How To Identify Broken Areas in Your Campaigns and Fix Them-Plus Free Downloads, Tools & Resources Along With Exclusive Videos You Can Access to Improve Your Pay-Per-Click PerformanceGoogle Ads is one of the only advertising vehicles that you can invest in that provides you with all of the transparent information that will help you control your performance outcome. It is an extremely powerful way for local businesses to generate leads and grow sales. All too often, small business owners get frustrated with Google for a number of reasons. They feel confused, overwhelmed, and frustrated that they don't get consistent results with pay-per-click advertising. These experiences come from a variety of situations; they are spending blindly without results, they generate the wrong type of leads, they don't have the time to spend mastering this complex advertising tool (in addition to running their business), or they're working with an agency that doesn't understand their business or places them in a "set and forget" relationship. Even worse than all this, many local business owners are preyed upon by commission driven agencies that are bleeding them dry by taking a high percentage of their marketing budget and putting it in their pocket. This is done without their knowledge by hiding behind sophisticated software and dashboards that mask their true costs. This book is going to break it down for you in simple and easy to understand layman's terms- showing you how you can take control and get the most out of Google Ads. You'll see firsthand how you can control your lead quality, how you can control your cost per lead, and how you have the power to get a positive return on your ad spend. You'll get a proven plan to help you achieve your sales goals along with experienced coaching that will help you take your pay-per-click game to the next level. In This Book You Will Discover 101 Strategies to Improve Lead Quality, Optimize Search Engine Marketing Campaign Performance and Increase Your Return on Ad Spend.So, if you want to take control of your lead cost, generate higher quality leads, improve response rates, and bring in traffic that turns into revenue then you want to get your hands on this book.
Lead Generation For The Complex Sale Boost The Quality And Quantity Of Leads To Increase Your Roi
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Author : Brian Carroll
language : en
Publisher: McGraw Hill Professional
Release Date : 2010-06-08
Lead Generation For The Complex Sale Boost The Quality And Quantity Of Leads To Increase Your Roi written by Brian Carroll and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-08 with Business & Economics categories.
Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance. You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to: Align sales and marketing efforts to optimize the number of leads Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more Create value for the prospective customer throughout the buying process Manage a large group of leads without feeling overwhelmed Identify and prioritize your best prospects Increase the percentage of leads who become profitable customers Avoid lulls in the sales cycle With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.
Beyond Ppc
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Author : Nik Maguire
language : en
Publisher:
Release Date : 2019-03-19
Beyond Ppc written by Nik Maguire and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-19 with categories.
Beyond PPC - Ground-breaking strategies for digital marketing lead generation when pay per click fails Discover how to create new lead sources (even if you have never done PPC) Understand how to improve advert results Discover LinkedIn for B2B lead generation Understand features in Facebook beyond the Boost button Learn how to make your content go further What to do when your PPC leads dry up? Are you struggling to convert clicks from PPC? Is the price of Pay Per Click advertising too high? Do your keywords have too much competition? Do you want to find more customers with less completion and get more conversions? BEYOND PPC will teach you exactly that! If you have never ventured outside of SEO and google Ads then this book will provide a foundation for alternative lead generate strategies. Here's What You Get: Frameworks to the methodology of sales funnels, social media marketing, split testing and content marketing for lead generation A proven practice approach for getting more from your ads Understanding of how tailor your messaging based on your audiences mindset. Some alternative ways of getting leads your completion might have missed. Bonus One: Downloads to help you maximise your ad revenues and measure success. Bonus Two: Copy and Paste templates that have yielded results for lead generation! Bonus Three: Get the audio book for free from our dedicated website Are you ready to go beyond google PPC? Many people will be familiar with social media networks but few are aware of what lies just under the surface and how simple it is to generate new leads from them. Beyond PPC is not simply an overview of alternative networks for leads it provide a methodology and process on how to get the most from any new network where your potential customers may be. PPC so often relies on the customer already searching for a product or solutions, yet through these methodologies you will be discover ways to nurture potential customers into buying customers. Save yourself time! - This book takes accumulated learning and techniques, which have taken years to refine and develop. All to provide you with simple frameworks of how to generate new leads straight away without having to piece together solutions for yourself. This book is Free on Kindle Unlimited
Pay Per Click Search Engine Marketing
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Author : David Szetela
language : en
Publisher: John Wiley & Sons
Release Date : 2010-07-06
Pay Per Click Search Engine Marketing written by David Szetela and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-06 with Computers categories.
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.
Your Google Game Plan For Success
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Author : Joe Teixeira
language : en
Publisher: John Wiley and Sons
Release Date : 2011-02-14
Your Google Game Plan For Success written by Joe Teixeira and has been published by John Wiley and Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-14 with Computers categories.
Get the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more. Brings you up to speed on Google AdWords, Analytics, and Website Optimizer Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.
Double Your Website Traffic
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Author : Ryan Morgan
language : en
Publisher: Independently Published
Release Date : 2019-10-12
Double Your Website Traffic written by Ryan Morgan and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-12 with categories.
There's no better time than now to focus on increasing your website traffic. Whether you have a new website that isn't yet generating traffic or you need to increase traffic to drive leads and sales, this book will walk you through up-to-date, specific examples of strategies and tactics to drive website growth. Double Your Website Traffic will provide you with an actionable game plan to drive more traffic to your website in 2019 and 2020 while improving your Google search engine rankings. The book focuses on four distinct areas that will allow you to build an effective traffic strategy: Content Marketing - Learn how to audit your current content, research ideal topics for new content, and write high-performing pages and blog posts to drive big gains in website traffic. SEO (Search Engine Optimization) - Learn the latest SEO techniques, even with Google's changing algorithm, to increase search rankings and click traffic from search engines. Digital Advertising (PPC) - Understand the different options for cost-effective digital advertising and learn how to maximize your budget, no matter how big or small. Social Media Marketing - Learn how to use social media as a publishing platform to expand your audience and drive more traffic to your website for free. Double Your Website Traffic is easy to read, yet packed with vital information. Inside you'll find: Over 50 specific tools to increase website traffic, many of which are free. Guided activities and templates to work through the strategy outlined in the book. Proven recommendations from 15+ years of firsthand digital marketing experience.
From Clicks To Clients
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Author : Joel Erlichson
language : en
Publisher: Independently Published
Release Date : 2023-03-26
From Clicks To Clients written by Joel Erlichson and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-26 with categories.
From Clicks to Clients" is the ultimate guide to mastering PPC lead generation and turning website visitors into paying customers. Whether you're a seasoned marketer or a business owner just getting started with online advertising, this book will teach you how to leverage pay-per-click advertising to generate high-quality leads and boost your bottom line. With easy-to-follow strategies and examples, you'll learn how to choose the right keywords, write effective ad copy, select the best landing pages, create compelling calls-to-action, and optimize your PPC campaigns for maximum ROI. You'll also discover advanced techniques for nurturing leads through email marketing, using retargeting to bring prospects back, and building trust with your audience. With "From Clicks to Clients" as your guide, you'll be able to take your PPC lead generation efforts to the next level and achieve the business growth you've been striving for.
The Results Obsession
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Author : Karen J Marchetti
language : en
Publisher:
Release Date : 2020-07
The Results Obsession written by Karen J Marchetti and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07 with categories.
If you're looking to boost your results from every digital marketing effort, this book gives you a step-by-step roadmap. You'll focus your efforts on the elements that have the biggest impact on results. And emphasize the digital marketing channels with the highest ROI: your website, Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising. You'll start by correctly diagnosing your progress from Traffic to Leads to Sales - so you'll know exactly how to improve results. You'll understand what to review in Google Analytics (with step-by-step instructions). And you'll learn the Marketing Metrics to evaluate every marketing effort (with easy-to-follow formulas included). You'll have winning "formulas" to make every element of your copy really sell! And you'll learn to strategically craft Offers for a big change in results. You'll also discover easy ways to "test your way to success," so your marketing becomes more effective with every effort! Finally, if you rely on outside resources, you'll learn how to evaluate every marketing proposal to choose better partners and solutions. Results are the key in marketing. "Does it matter if the artwork was stunning, or you thought the copy was amazing, if the effort didn't bring in leads or sales?" When you focus on results from every effort, you'll find ways to make every effort more successful. This is the definitive handbook on digital marketing for small businesses. It serves as your "expert consultant" to help get maximum return on every marketing dollar, and hire the right marketing specialists. Why wing it? With a book like this, you'll never have to. The Results Obsession walks you through clear, specific, detailed steps for diagnosing problems, driving leads and sales, website navigation and content, SEO, online ads, email, testing, measuring, and staffing -- all focused on the specific needs of small businesses.The emphasis on TRAFFIC, LEADS, and SALES, and how to analyze these metrics will surely prove helpful to readers. So many marketers execute campaigns without properly analyzing the results. This book gives you an understanding of what KPIs need the most focus. Written and formatted in a reader-friendly style, with lots of bullet points, short paragraphs, and white space to make it easy to get through, and easy to find what you're looking for. Karen J. Marchetti brings 30+ years of Internet marketing and direct marketing planning, testing, and creative expertise for leaders worldwide. Her strategies have: doubled client sales, boosted online leads by 67%, driven 60% response to a survey by C-level executives, increased email click-through by 200%, and generated a 22% opt-in rate! She has taught Internet Marketing and Direct Marketing at San Diego State University, University of San Diego, UC San Diego, CSU Long Beach, and the University of San Francisco. Marchetti is a Google Ads Qualified Search Consultant and a Google Analytics Certified Consultant.
The Ultimate Lead Generation Plan
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Author : Matt Bacak
language : en
Publisher: Morgan James Pub
Release Date : 2005-12-01
The Ultimate Lead Generation Plan written by Matt Bacak and has been published by Morgan James Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-01 with Business & Economics categories.
This resource is designed for entrepreneurs who want to know how to generate leads and get clients for their business venture.
Game Plan For Social Media Lead Generation
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Author : Mike Gingerich
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-10-27
Game Plan For Social Media Lead Generation written by Mike Gingerich and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-27 with categories.
Social media is here to stay. It's a powerful opportunity for businesses...if they learn to use it right. It's more than pushing "Buy now!" posts and more serious than cat memes. Small and medium sized businesses need to have a strategy for using social media to generate leads. They need a Game Plan and that's what this book delivers. Practical, tactical, and informative, marketers and business owners can learn clear steps to using social media for lead generation. The social media marketing funnel is laid out and the steps flushed out to follow to setup, implement, and measure your social media lead generation plan.