The Personalization Paradox Why Companies Fail And How To Succeed At Delivering Personalized Experiences At Scale
DOWNLOAD
Download The Personalization Paradox Why Companies Fail And How To Succeed At Delivering Personalized Experiences At Scale PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Personalization Paradox Why Companies Fail And How To Succeed At Delivering Personalized Experiences At Scale book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Personalization Paradox Why Companies Fail And How To Succeed At Delivering Personalized Experiences At Scale
DOWNLOAD
Author : Val Swisher
language : en
Publisher:
Release Date : 2021-03-08
The Personalization Paradox Why Companies Fail And How To Succeed At Delivering Personalized Experiences At Scale written by Val Swisher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-08 with Computers categories.
Global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized content to your customers at scale.
Impact Of Contemporary Technology On Art And Design
DOWNLOAD
Author : Dölkeleş, Gülce
language : en
Publisher: IGI Global
Release Date : 2024-10-09
Impact Of Contemporary Technology On Art And Design written by Dölkeleş, Gülce and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-09 with Computers categories.
The intersection of art, design, and digitalization marks a pivotal shift in how creative processes are conceived, executed, and experienced. As contemporary technology continues to evolve, it profoundly influences the methods and mediums of artistic expression, reshaping traditional practices and giving rise to new forms such as digital, software, and virtual art. This technological transformation is not just altering the landscape of art and design but is also redefining the future of creativity itself. Understanding the impact of these advancements is essential for grasping the current and future trajectories of artistic innovation. Impact of Contemporary Technology on Art and Design offers a thorough exploration of the dynamic relationship between new technologies, art, and design. The book delves into a wide array of topics, including contemporary and digital art, computer and software art, virtual and interactive art, video art, animation, and digital advertising. By tracing the historical trajectory from traditional to digital practices, it provides a comprehensive analysis of how art and design processes are adapting to the digital age. This volume is an invaluable resource for anyone interested in the evolving landscape of art and design, from artists and designers to academics, and researchers, seeking to understand the profound changes reshaping creative expression.
The Evolution Of Artificial Intelligence
DOWNLOAD
Author : DAVID SANDUA
language : en
Publisher: David Sandua
Release Date : 2019-03-22
The Evolution Of Artificial Intelligence written by DAVID SANDUA and has been published by David Sandua this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-22 with Computers categories.
In "The Evolution of Artificial Intelligence," the fascinating story of the development of one of the most revolutionary technologies of our time is told. From the earliest rudimentary algorithms to today's complex neural networks, this book offers a detailed view of how artificial intelligence has evolved and transformed our lives. Through historical anecdotes, interviews with field pioneers, and in-depth analysis, the reader will discover the challenges and triumphs that have marked the path of AI. More than just a technological chronicle, this book explores the ethical, social, and economic implications of AI and how these intelligent machines are redefining the very concept of what it means to be human. With an accessible yet rigorous approach, "The Evolution of Artificial Intelligence" is a must-read for anyone interested in understanding the present and future of this fascinating technology.
The Personalization Paradox
DOWNLOAD
Author : Val Swisher
language : en
Publisher: XML Press
Release Date : 2021-03-08
The Personalization Paradox written by Val Swisher and has been published by XML Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-08 with Computers categories.
According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. Very few companies believe they are delivering enough personalized content, or deliver it well. What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content? In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale. You'll learn: Why personalized content is imperative to the enterprise Why so many companies fail to deliver - and how to avoid the pitfalls The five dimensions of content standardization How to bring people, technology, and process together The impact of big data and artificial intelligence The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content. The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale shows you how.
Digital And Social Media Marketing
DOWNLOAD
Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The Antitrust Paradox
DOWNLOAD
Author : Robert Bork
language : en
Publisher:
Release Date : 2021-02-22
The Antitrust Paradox written by Robert Bork and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-22 with categories.
The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Customer Engagement Marketing
DOWNLOAD
Author : Robert W. Palmatier
language : en
Publisher: Springer
Release Date : 2017-08-29
Customer Engagement Marketing written by Robert W. Palmatier and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-29 with Business & Economics categories.
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Superhuman Innovation
DOWNLOAD
Author : Chris Duffey
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-03-03
Superhuman Innovation written by Chris Duffey and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-03 with Business & Economics categories.
DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General Category WINNER: CES 2020 Gary's Book Club Top Technology Book of the Year Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content. In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.
E Business 2 0
DOWNLOAD
Author : Ravi Kalakota
language : en
Publisher: Addison-Wesley Professional
Release Date : 2001
E Business 2 0 written by Ravi Kalakota and has been published by Addison-Wesley Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This title seeks to explain how to choose and implement the right e-business infrastructure and how to deliver the strategies you have created. It uses case studies to illustrate the successes and failures of e-business initiatives.
Product Led Growth
DOWNLOAD
Author : Bush Wes
language : en
Publisher:
Release Date : 2019-05
Product Led Growth written by Bush Wes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05 with Business & Economics categories.
"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"