The Pocket Universal Principles Of Branding

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The Pocket Universal Principles Of Branding

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Author : Mark Kingsley
language : en
Publisher: Rockport Publishers
Release Date : 2025-06-03

The Pocket Universal Principles Of Branding written by Mark Kingsley and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-03 with Design categories.

This version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for creating brands today in a handy, condensed take-along format. *Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA* Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions. Featured principles are as diverse as: Authenticity Social Responsibility World Building Gatekeepers Rituals and routine Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear with the text, and provide elaborations and references. The second page contains visual examples and related graphics to support a deeper understanding of the principle. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

The Pocket Universal Principles Of Design

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Author : William Lidwell
language : en
Publisher:
Release Date : 2015-04

The Pocket Universal Principles Of Design written by William Lidwell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04 with Design categories.

This pocket edition of the bestselling design reference book contains 150 essential principles.

Universal Principles Of Design Revised And Updated

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Author : William Lidwell
language : en
Publisher: Rockport Pub
Release Date : 2010

Universal Principles Of Design Revised And Updated written by William Lidwell and has been published by Rockport Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Art categories.

Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.

Universal Methods Of Design

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Author : Bella Martin
language : en
Publisher:
Release Date : 2012-02

Universal Methods Of Design written by Bella Martin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02 with Design categories.

"Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" —David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills "Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." —William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This essential guide: - Dismantles the myth that user research methods are complicated, expensive, and time-consuming - Creates a shared meaning for cross-disciplinary design teams - Illustrates methods with compelling visualizations and case studies - Characterizes each method at a glance - Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.

Universal Principles Of Art

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Author : John A Parks
language : en
Publisher: Rockport Publishers
Release Date : 2014-11-15

Universal Principles Of Art written by John A Parks and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-15 with Art categories.

A follow-up to Rockport Publishers' best-selling Universal Principles of Design, a new volume will present one hundred principles, fundamental ideas and approaches to making art, that will guide, challenge and inspire any artist to make better, more focused art.Universal Principles of Art serves as a wealth of prompts, hints, insights and roadmaps that will open a world of possibilities and provide invaluable keys to both understanding art works and generating new ones. Respected artist John A. Parks will explore principles that involve both techniques and concepts in art-making, covering everything from the idea of beauty to glazing techniques to geometric ideas in composition to minimalist ideology. Techniques are simple, direct and easily followed by any artist at any level. This incredibly detailed reference book is the standard for artists, historians, educators, professionals and students who seek to broaden and improve their art expertise.

Leading Creative Teams

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Author : Eleazar Hernández
language : en
Publisher: Apress
Release Date : 2016-10-20

Leading Creative Teams written by Eleazar Hernández and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-20 with Business & Economics categories.

Learn the skills you must master to assume leadership roles—creative directors, art directors, and advertising managers—on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not sufficient prerequisite for promotion to and success in positions directing creative teams. Business, management, and communication skills are equally necessary. Leading Creative Teams reviews the business metrics that the manager of a creative team must be able to manipulate and present persuasively to the organization to prove that the team’s creative excellence delivers superior ROI. Award-winning designer and veteran creative director Eleazar Hernández walks you through the creative manager’s skill sets—technical, business, management, and communication. He covers the techniques and tools common to the direction of creative teams in all industries: brainstorming, creative exploration and visual communication tools, internal and client presentations, critiquing, mentoring, and copywriting. Hernández shows how creative directors can apply management and leadership skill sets to different kinds of creative teams found across interactive, graphic design and advertising industries and how they orchestrate methods among team members. He details how creative teams vary in their concepts and principles, composition, objectives, and processes according to their specific industries and project requirements. And he shows you how to shape your career trajectories toward creative management roles in your chosen field. Leading Creative Teams features information on the processes and best practices for ideating, developing, and directing advertising campaigns, graphic design projects, :30 TV spot and :30 radio spots. Drawing on interviews with top creative directors, art directors, and advertising managers, the author explores how the roles of creative team managers are evolving in response to changing technologies and business models. What You'll Learn Learn the technical, business, and management skill sets of creative management Lead and orchestrate teams of creatives Discover tips, tricks, and techniques for creative direction of web, broadcast, and print projects Shape your career trajectory toward creative management Learn the dos and don’ts of creative presentations Who This Book Is For Mid-level and junior creatives—graphic designers, web designers, copywriters, and artists—and ad students who seek information on the specific skills, experience, and credentials they need to qualify for promotion to creative management. The secondary readership is creative directors, art directors, and advertising managers who lead web interactive, design, and advertising creative teams and who develop and direct integrated branding campaigns for corporate clients.

The Pocket Universal Principles Of Ux

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Author : Irene Pereyra
language : en
Publisher:
Release Date : 2024-09-24

The Pocket Universal Principles Of Ux written by Irene Pereyra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-24 with Business & Economics categories.

The Pocket Universal Principles of UX is a concise visual presentation of 100 fundamental elements of user experience.

The Pocket Universal Principles Of Interior Design

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Author : Kelly Harris Smith
language : en
Publisher: Rockport Publishers
Release Date : 2024-06-18

The Pocket Universal Principles Of Interior Design written by Kelly Harris Smith and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-18 with Architecture categories.

This smaller version of Universal Principles of Interior Design features the concepts and guidelines included in the original version. Master the art of interior design through the 100 laws, guidelines, ideas, and general considerations in this comprehensive, cross-disciplinary encyclopedia. It’s the one reference interior designers need—for professionals and nonprofessionals alike. Richly illustrated and easy to navigate, The Pocket Universal Principles of Interior Design pairs clear explanations of each concept with visual examples of the ideas applied in practice. Featured principles are as diverse as: Biomimicry Color Theory Health, Safety, and Welfare Pattern Sustainability Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. The second page contains visual examples and related graphics to support a deeper understanding of the principles. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

The Non Designer S Design Book

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Author : Robin Williams
language : en
Publisher: Peachpit Press
Release Date : 2014-11-20

The Non Designer S Design Book written by Robin Williams and has been published by Peachpit Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-20 with Art categories.

For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects

100 Things Every Designer Needs To Know About People

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Author : Susan Weinschenk
language : en
Publisher: New Riders Publishing
Release Date : 2020

100 Things Every Designer Needs To Know About People written by Susan Weinschenk and has been published by New Riders Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Art categories.

Provides information and examples to help designers create products, applications, Web sites, and print materials that match the way people think and feel.