The Portable Mba In Economics
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The Portable Mba In Economics
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Author : Philip K. Y. Young
language : en
Publisher: Wiley
Release Date : 1994-04-14
The Portable Mba In Economics written by Philip K. Y. Young and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-04-14 with Business & Economics categories.
This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.
The Portable Mba
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Author : Robert F. Bruner
language : en
Publisher: John Wiley & Sons
Release Date : 2003-02-07
The Portable Mba written by Robert F. Bruner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-07 with Business & Economics categories.
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The Portable Mba In Entrepreneurship
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Author : William D. Bygrave
language : en
Publisher: John Wiley & Sons
Release Date : 2015-07-24
The Portable Mba In Entrepreneurship written by William D. Bygrave and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-24 with Business & Economics categories.
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business. If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business. Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship Includes customizable, downloadable forms for launching your own business Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.
The Portable Mba In Entrepreneurship
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Author : William D. Bygrave
language : en
Publisher: Wiley
Release Date : 1997-02-27
The Portable Mba In Entrepreneurship written by William D. Bygrave and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-02-27 with Business & Economics categories.
Your golden opportunity to get a state-of-the-art education in entrepreneurship in your spare time and at a tiny fraction of the cost of an MBA program . . . . . . From an all-star team that includes: William D. Bygrave, Babson College . . . Jeffry Timmons, Harvard University and Babson College . . . Karl Vesper, University of Washington . . . Gerry Hills, University of Illinois, Chicago . . . Robert Ronstadt, Pepperdine University . . . David E. Gumpert, David Gumpert Communications . . . William Wetzel, University of New Hampshire . . . Joel Shulman, Babson College . . . Elizabeth Gatewood, University of Houston . . . Richard Mandel, Babson College . . . Joseph Iandiorio, Iandiorio & Teska . . . Steve Spinelli, Babson College . . . J. William Petty, Baylor University . . . Bruce Kirchhoff, New Jersey Institute of Technology . . . Julian Lange, Babson College. "Bygrave has assembled a thoughtful and highly usable volume. The fundamentals are all here . . . from how to recognize entrepreneurial opportunity to the development of successful business plans and financial arrangements. This book will be on the desk of every aspiring entrepreneur who wants a ready reference with a wealth of information equal to his dreams of entrepreneurial success." —Alfred E. Osborne, Jr. Director, Entrepreneurial Studies Center "Bygrave's book includes all the right stuff: the right topics, the right applications, and the right concepts for the MBA student seriously interested in entrepreneurship or providing goods and services to the growth segment of the business world." — Donald L. Sexton, William H. Davis Chair of American Free Enterprise System, Ohio State University "This book is a 'keeper.' The entrepreneur will be referring to it through the startup process and long afterward. This will be the bible for those who want to create and grow their own ventures." —Frank Hoy Dean, College of Business Administration, University of Texas, El Paso With the global marketplace now a reality, entrepreneurs and small businesses are seizing opportunities at a rate never before equaled. New markets emerge almost daily, offering boundless potential to those with the vision to see them, the courage to pursue them, and the persistence to capture them. But a keen eye, a strong heart, and a tenacious temperament do not guarantee success in this swirling maelstrom of competition. You'll also need a generous supply of the most precious commodity in the global marketplace—knowledge. The Portable MBA in Entrepreneurship, Second Edition equips real-world entrepreneurs with the same state-of-the-art business knowledge and information taught to MBA candidates in top business schools. William Bygrave has reassembled his all-star team of professors, consultants, and entrepreneurs to expand and update this bestseller. Every chapter is brought into step with the times through a host of new case studies and examples, and the changing legal, tax, and regulatory climates for small businesses and entrepreneurs are examined and explained as well. New and updated topics covered in this indispensable Second Edition include: Using the Internet as both a source of opportunities and a resource for generating additional revenues Discovering the perfect business opportunity Creating a business plan Financing a business with venture capital or debt financing Managing for growth Protecting intellectual property Harvesting your business Amazingly, while The Portable MBA in Entrepreneurship, Second Edition brings you the collective wisdom of some of the top guns in the academic and business worlds, you don't need an academic background to understand it. Featuring solid, substantive information written in a clear and engaging style, this book is your golden opportunity to get a five-star education in entrepreneurship at a take-out price. Also available, The Portable MBA in Entrepreneurship Case Studies. The Portable MBA Series The Portable MBA, with over 150,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Now, with the Portable MBA Series, Wiley takes this idea one step further by providing readers with a continuing business education. These titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. SERIES TITLES: Core Curriculum The New Portable MBA The Portable MBA in Marketing The Portable MBA in Finance and Accounting The Portable MBA in Management The Portable MBA in Entrepreneurship, Second Edition The Portable MBA in Investment The Portable MBA in Strategy The Portable MBA in Economics Vital Business Topics Real-Time Strategy New Product Development Total Quality Management Psychology for Leaders Market-Driven Management Also Available The Portable MBA Desk Reference The Portable MBA in Entrepreneurship Case Studies
The Portable Mba
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Author : Kenneth M. Eades
language : en
Publisher: John Wiley & Sons
Release Date : 2010-04-06
The Portable Mba written by Kenneth M. Eades and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-06 with Business & Economics categories.
A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.
The Portable Mba In Management
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Author : Allan R. Cohen
language : en
Publisher: John Wiley & Sons
Release Date : 2002-08-12
The Portable Mba In Management written by Allan R. Cohen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-08-12 with Business & Economics categories.
Insights on management, leadership, and effective organizations, from the experts at the best business schools Skills and strategies for leading any organization to success . . . comprehensive, up-to-date, and better than ever " When the speculative bubble burst in 2000, it exposed a weakness in many firms-too much financial engineering and too little leadership and management. I strongly recommend this book to those managers who want to learn how to run well-managed organizations capable of weathering the inevitable turbulence brought about by intensive competition and rapid changes in markets and technology. In one book, highly regarded experts in the field of management provide you with the essential lessons you will need to succeed as a leader and manager." -Michael Beer, Cahners-Rabb Professor of Business Administration, Emeritus Harvard Business School and author of The Critical Path to Corporate Renewal "For managers to be effective in today's complex world, they need to be learners as well as leaders. In this remarkable volume, a world-class collection of professors provides a curriculum for continuous management learning that combines leading-edge theory with practical advice. Every manager -from supervisor to CEO-should keep this book close at hand." -Ron Ashkenas, Managing Partner, Robert H. Schaffer & Associates and coauthor of The Boundaryless Organization and The GE Work-Out "This latest edition of The Portable MBA in Management continues a tradition of some of our greatest thinkers and teachers making their work highly accessible. The book will be treasured as a valuable reference as well as a great read!" -Len Schlesinger, Chief Operating Officer, The Limited, Inc. From the master teachers and scholars of management, including: David L. Bradford, Stanford University ? Anne Donnellon, Babson College ? Stephen L. Fink, University of New Hampshire ? Charles J. Fombrun, New York University ? Danna Greenberg, Babson College ? Douglas T. Hall, Boston University ? Todd D. Jick, The Center of Executive Development ? Rosabeth Moss Kanter, Harvard Business School ? Roy J. Lewicki, Ohio State University ? Leonard A. Schlesinger, Harvard Business School ? R. Roosevelt Thomas Jr., American Institute for Managing Diversity ? Peter B. Vaill, University of St. Thomas
The Portable Mba
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Author : Eliza G. C. Collins
language : en
Publisher: Wiley
Release Date : 1991-10-24
The Portable Mba written by Eliza G. C. Collins and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-10-24 with Business & Economics categories.
Covers the key topics taught in America's top MBA programs and provides concentrated seminars on everything from accounting to marketing to quantitative techniques. Taught by a team assembled from the nation's best business schools, including Harvard, Wharton, Columbia, Stanford and MIT. Designed to be the virtual equivalent of the first year in a leading MBA program. Covers managing people, quantitative tools, managerial economics, accounting, financial management, human resource management, marketing management, information technology, operations/production management, and strategic management.
The Portable Mba In Marketing
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Author : Charles D. Schewe
language : en
Publisher: John Wiley & Sons
Release Date : 1998-04-20
The Portable Mba In Marketing written by Charles D. Schewe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-04-20 with Business & Economics categories.
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations. This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet. Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including: * New negotiation skills for salespeople * Current marketing strategies * Innovative approaches to qualitative research that deepen your understanding of your customers * Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet. Written by two leading educators/marketing consultants and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It's the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level. The Portable MBA Series The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. SERIES TITLES: Core Curriculum The Portable MBA, Third Edition * The Portable MBA in Economics * The Portable MBA in Entrepreneurship, Second Edition * The Portable MBA in Finance and Accounting, Second Edition * The Portable MBA in Investment * The Portable MBA in Management * The Portable MBA in Marketing, Second Edition * The Portable MBA in Strategy. Vital Business Topics Real-Time Strategy * New Product Development * Total Quality Management, Second Edition * Psychology for Leaders * Market-Driven Management. Also Available The Portable MBA Desk Reference The Portable MBA in Entrepreneurship Case Studies Praise for ThePORTABLE MBA in Marketing, second edition "I'm really 'gung-ho' about this book. If you follow its advice, your customers will become your 'raving fans.' Everyone needs to understand and apply these essential principles to attract and retain delighted customers." -Ken Blanchard author of the bestseller The One Minute Manager. "Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You'll learn] winning strategies and actions that will propel you successfully well beyond the millennium. This fully revised book will do wonders to improve your marketing game!" -Scott H. Creelman, Executive Vice President Spalding Sports Worldwide.
The Portable Mba
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Author : Bruner
language : en
Publisher: Wiley
Release Date : 2003-04-01
The Portable Mba written by Bruner and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-01 with categories.
The Portable Mba In Investment
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Author : Peter L. Bernstein
language : en
Publisher: John Wiley & Sons
Release Date : 1995-10-13
The Portable Mba In Investment written by Peter L. Bernstein and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-10-13 with Business & Economics categories.
The bestselling author of Capital Ideas presents a landmark investment book. The Portable MBA in Investment includes in-depth discussions on the nature of today's markets, setting objectives, asset valuation, investment strategies, managing risks, and performance measurement.