The Power Of Putting A Label On It Green Labels Weigh Heavier Than Contradicting Product Information For Consumers Purchase Decisions And Post Purchase Behavior
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The Power Of Putting A Label On It Green Labels Weigh Heavier Than Contradicting Product Information For Consumers Purchase Decisions And Post Purchase Behavior
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Author : Ulf Joachim Jonas Hahnel
language : en
Publisher:
Release Date : 2015
The Power Of Putting A Label On It Green Labels Weigh Heavier Than Contradicting Product Information For Consumers Purchase Decisions And Post Purchase Behavior written by Ulf Joachim Jonas Hahnel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Sustainability Labels In The Shadow Of The Law
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Author : Eva van der Zee
language : en
Publisher: Springer Nature
Release Date : 2022-04-28
Sustainability Labels In The Shadow Of The Law written by Eva van der Zee and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-28 with Law categories.
This book describes and examines three EU legal frameworks (EU competition law, EU consumer law, and EU fundamental rights law) that may affect the extent to which consumers purchase more sustainably. In doing so, this book goes beyond a rationalist understanding of the interpretation and application of EU law. Rational approaches have severely impacted the interpretation and application of EU law. Practice shows, however, that the implications of using a noncritical application of rationalist approaches in the interpretation and application of EU competition law, EU consumer law, and EU fundamental rights law to sustainability labels may have an inhibiting effect on sustainable consumption. The book offers remedies to overcome this inhibitive effect by critically applying insights from cognitive science and behavioral economics in the legal interpretation and application of EU law.
Green Marketing As A Positive Driver Toward Business Sustainability
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Author : Naidoo, Vannie
language : en
Publisher: IGI Global
Release Date : 2019-07-26
Green Marketing As A Positive Driver Toward Business Sustainability written by Naidoo, Vannie and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-26 with Business & Economics categories.
As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
Climate Change 2022 Mitigation Of Climate Change
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Author : Intergovernmental Panel on Climate Change (IPCC)
language : en
Publisher: Cambridge University Press
Release Date : 2023-08-17
Climate Change 2022 Mitigation Of Climate Change written by Intergovernmental Panel on Climate Change (IPCC) and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-17 with Science categories.
This Working Group III contribution to the IPCC Sixth Assessment Report provides a comprehensive and transparent assessment of the literature on climate change mitigation. The report assesses progress in climate change mitigation options for reducing emissions and enhancing sinks. With greenhouse gas emissions at the highest levels in human history, this report provides options to achieve net zero, as pledged by many countries. The report highlights for the first time the social and demand-side aspects of climate mitigation, and assesses the literature on human behaviour, lifestyle, and culture, and its implications for mitigation action. It brings a wide range of disciplines, notably from the social sciences, within the scope of the assessment. IPCC reports are a trusted source for decision makers, policymakers, and stakeholders at all levels (international, regional, national, local) and in all branches (government, businesses, NGOs). Available as Open Access on Cambridge Core.
Neuroergonomics And Cognitive Engineering
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Author : Hasan Ayaz
language : en
Publisher: AHFE International
Release Date : 2022-07-24
Neuroergonomics And Cognitive Engineering written by Hasan Ayaz and has been published by AHFE International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-24 with Technology & Engineering categories.
Neuroergonomics and Cognitive Engineering Proceedings of the 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022), July 24–28, 2022, New York, USA
Green Marketing For Business
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Author : Hendra
language : id
Publisher: PT. Sonpedia Publishing Indonesia
Release Date : 2023-04-11
Green Marketing For Business written by Hendra and has been published by PT. Sonpedia Publishing Indonesia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-11 with Business & Economics categories.
Buku "Green Marketing for Business: Konsep, Strategi & Penerapan Pemasaran Hijau Perusahaan Berbagai Sektor" membahas tentang konsep dan strategi pemasaran hijau yang dapat diterapkan oleh perusahaan di berbagai sektor. Buku ini ditulis oleh beberapa penulis yang ahli dalam bidang pemasaran hijau. Buku ini dimulai dengan membahas konsep pemasaran hijau, termasuk definisi, sejarah, dan evolusi pemasaran hijau. Kemudian, buku ini membahas tentang motivasi dan manfaat bagi perusahaan untuk menerapkan pemasaran hijau, termasuk peningkatan citra perusahaan dan keuntungan finansial. Secara keseluruhan, buku "Green Marketing for Business: Konsep, Strategi & Penerapan Pemasaran Hijau Perusahaan Berbagai Sektor" adalah sumber yang bermanfaat bagi perusahaan yang ingin menerapkan pemasaran hijau dan mengembangkan bisnis yang berkelanjutan.
Individuelles Rebound Verhalten In Der Pkw Mobilit T
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Author : Sophia Becker
language : de
Publisher: Springer-Verlag
Release Date : 2018-08-02
Individuelles Rebound Verhalten In Der Pkw Mobilit T written by Sophia Becker and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-02 with Social Science categories.
Sophia Becker untersucht in ihrer empirischen Studie, ob technische Effizienzverbesserungen des Autos dazu führen, dass Konsumenten sich ein größeres Auto anschaffen, längere Strecken zurücklegen oder schneller fahren. Die Ergebnisse zeigen, dass solches Rebound-Verhalten lediglich in ganz bestimmten Konstellationen und Motivlagen auftritt. Insgesamt kommt den Effizienzsteigerungen eine erleichternde aber keine kausale Wirkung auf Nachfragesteigerungen zu. Durch ihre verhaltenstheoretische Einbettung und empirische Fundierung leistet die Studie einen wichtigen Beitrag zur sozial-ökologischen Rebound-Forschung.
Green Goods
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Author : Julian Morris
language : en
Publisher: Institute of Economic Affairs
Release Date : 1997
Green Goods written by Julian Morris and has been published by Institute of Economic Affairs this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
In the late 1980s concern over the validity of environmental claims led to demands for the creation of schemes that would provide the consumer with verified environmental information. In response, governments and private sector companies developed seal of approval 'ecolabels' purporting to denote the most environment-friendly products in a particular category. However, this book discusses the problem of how it is not possible to acquire sufficient information about the impact of a product over its life cycle to know in every case which product will be the most environment-friendly.
Eco Labels To Encourage Pro Environmental Consumer Behavior In E Commerce
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Author : Julia Schantl
language : en
Publisher:
Release Date : 2021
Eco Labels To Encourage Pro Environmental Consumer Behavior In E Commerce written by Julia Schantl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Consumer purchasing activities are increasingly shifting to the digital world. Simultaneously, environmental issues such as climate change are still urgent global topics. Accordingly, not only consumers alone but also companies and governments are required to take action in order to tackle this issue. One aspect in this regard is the promotion of sustainable consumption through eco-labels, to enable more informed purchases. Hence, this master thesis aims to investigate the effect of carbon labels on consumer purchase intention in an e-commerce setting. Therefore, the following research question is proposed: What effect does the provision of information on a products environmental impact have on Austrian Generation Y consumers intention to purchase in a B2C e-commerce setting?. In addition, differences due to label design, product type and consumers environmental concern as well as variations in company ratings are examined. An experimental design is chosen based on a pre-test/post-test approach including a three-level mixed-design (i.e. within-subject and between-group setup). This is distributed via a questionnaire along with additional survey questions to Generation Y consumers in Austria. Results indicate that while a significant effect of eco-labels on consumers purchase intention is registered, no difference can be observed for varying label designs. Neither are differences between product types or consumers environmental concern likely, as a similar effect of labels is observed for both product types as well as both consumer groups. However, analyzing differences in the consumers company evaluation, findings suggest that in cases where labels are displayed, companies receive a better company rating. Results might not only be of interest for researchers in the field of sustainable consumer behavior but could also be of relevance for e-commerce companies interested in increasing their CSR performance. Finally, these findings might be of interest to governments, who consider the introduction of eco-labels for increasing pro-environmental awareness and informed consumer purchase decisions.
Eco Standards Product Labelling And Green Consumerism
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Author : Magnus Boström
language : en
Publisher: Palgrave MacMillan
Release Date : 2008-10
Eco Standards Product Labelling And Green Consumerism written by Magnus Boström and has been published by Palgrave MacMillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10 with Business & Economics categories.
Introduction: Green Consumerism, Green Labelling? The Historical Context Key Trends Green Labels and other Eco-Standards: A Definition The Consumers Role: Trusting, Reflecting or Influencing? Our Cases Sceptical and Encouraging Arguments Policy Contexts and Labelling Three Framing Strategies: From a Complex Reality to a Categorical Label Organizing the Labelling Dealing with Mutual Mistrust Green Labelling and Green Consumerism: Challenges and Horizons