Eco Labels To Encourage Pro Environmental Consumer Behavior In E Commerce
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Eco Labels To Encourage Pro Environmental Consumer Behavior In E Commerce
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Author : Julia Schantl
language : en
Publisher:
Release Date : 2021
Eco Labels To Encourage Pro Environmental Consumer Behavior In E Commerce written by Julia Schantl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Consumer purchasing activities are increasingly shifting to the digital world. Simultaneously, environmental issues such as climate change are still urgent global topics. Accordingly, not only consumers alone but also companies and governments are required to take action in order to tackle this issue. One aspect in this regard is the promotion of sustainable consumption through eco-labels, to enable more informed purchases. Hence, this master thesis aims to investigate the effect of carbon labels on consumer purchase intention in an e-commerce setting. Therefore, the following research question is proposed: What effect does the provision of information on a products environmental impact have on Austrian Generation Y consumers intention to purchase in a B2C e-commerce setting?. In addition, differences due to label design, product type and consumers environmental concern as well as variations in company ratings are examined. An experimental design is chosen based on a pre-test/post-test approach including a three-level mixed-design (i.e. within-subject and between-group setup). This is distributed via a questionnaire along with additional survey questions to Generation Y consumers in Austria. Results indicate that while a significant effect of eco-labels on consumers purchase intention is registered, no difference can be observed for varying label designs. Neither are differences between product types or consumers environmental concern likely, as a similar effect of labels is observed for both product types as well as both consumer groups. However, analyzing differences in the consumers company evaluation, findings suggest that in cases where labels are displayed, companies receive a better company rating. Results might not only be of interest for researchers in the field of sustainable consumer behavior but could also be of relevance for e-commerce companies interested in increasing their CSR performance. Finally, these findings might be of interest to governments, who consider the introduction of eco-labels for increasing pro-environmental awareness and informed consumer purchase decisions.
The Future Of Eco Labelling
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Author : Frieder Rubik
language : en
Publisher: Routledge
Release Date : 2017-09-29
The Future Of Eco Labelling written by Frieder Rubik and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-29 with Business & Economics categories.
Eco-labelling is one of the key tools used by policy-makers in many parts of the world to encourage more sustainable production and consumption. By providing environmental information on products and services, eco-labels address both business users and consumers and range from mandatory approaches, such as required product declarations, to voluntary approaches, such as national eco-labels. Eco-labels can play an important role in environmental policy. They reward and promote environmentally superior goods and services and offer information on quality and performance with respect to issues such as health and energy consumption. Eco-labels fit well into a multi-stakeholder policy framework – as promulgated recently by the EU's integrated product policy (IPP) – since the development of criteria for labels and the acceptance in the market requires the involvement of a wide range of different parties, from government and business, to consumers and environmental organisations. However, many eco-labelling schemes have had troubled histories, and questions have been raised about their effectiveness. So, are eco-labels an effective tool to foster the development, production, sale and use of products and to provide consumers with good information about the environmental impacts of those products? Is eco-labelling useful to business as a marketing tool? What factors contribute to the development of successful schemes? More than ten years after its establishment, can the EU Flower be considered a success? Are national eco-labels such as the German Blue Angel and the Norwegian White Swan more effective? Should eco-labels be harmonised? Are eco-labels achieving their original aim of fostering sustainable production and consumption? For which product groups are ISO type I eco-labels appropriate and inappropriate? Are other labels, such as mandatory, ISO type II and ISO type III labels more effective in some cases? Are eco-labels focusing on the main environmental policy targets or just on "low-hanging fruit"? Are eco-labels really linked to other tools of IPP? The Future of Eco-labelling provides answers to all of these questions. Based on a major EU research exercise, the book plots a course for policy-makers to address some of the historic problems with eco-labelling, to learn what works and what doesn't and to move forward with schemes that can make a real difference to sustainable production and consumption.The book analyses the conditions under which eco-labelling schemes-both mandatory and voluntary-are or can become an efficient and effective tool to achieve given objectives; assesses previous experiences with eco-labels in different European countries and the relationship of these schemes with business strategies, IPP and market conditions; defines strategies aimed at linking eco-labels with other IPP measures; explores how eco-labels can be used to encourage sustainable consumption patterns, create green markets, foster innovation and development of green products and services, and implement multi-stakeholder initiatives; and sets out detailed recommendations for the future of eco-labelling.The book will be required reading for policy-makers, businesses involved with eco-labelling schemes and researchers interested in the development of sustainable production and consumption and IPP worldwide.
The Influence Of Eco Label Knowledge And Trust On Pro Environmental Consumer Behaviour In An Emerging Market
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Author : Khan Taufique
language : en
Publisher:
Release Date : 2018
The Influence Of Eco Label Knowledge And Trust On Pro Environmental Consumer Behaviour In An Emerging Market written by Khan Taufique and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Consumers are increasingly concerned about the negative environmental implications of purchasing goods, which in turn shape their behaviour. Yet, there are indications that consumers do not always act on these concerns, causing an attitude-behaviour gap. For consumers to make ecologically responsible purchases, they need relevant product environmental information. Therefore, marketers and firms are increasingly integrating more detailed environmental information in their offerings, including eco-labels with externally validated information. This study integrates consumers' knowledge and trust in eco-labels with their environmental knowledge to determine how these affect pro-environmental consumer behaviour (PECB). The findings suggest environmental and eco-label knowledge is positively associated with attitudes towards the environment, and that positive environmental attitudes and trust in eco-labels affect PECB. This implies that firms, policy-makers and accreditation organisations (i.e. labelling) can educate consumers about eco-labels and the environment to increase PECB. Such strategies will also build consumer knowledge and trust in eco-labels, necessary for facilitating PECB.
Integrating General Environmental Knowledge And Eco Label Knowledge In Understanding Ecologically Conscious Consumer Behavior
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Author : Khan Taufique
language : en
Publisher:
Release Date : 2018
Integrating General Environmental Knowledge And Eco Label Knowledge In Understanding Ecologically Conscious Consumer Behavior written by Khan Taufique and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Global warming and climate change have become emerging issues for marketing to promote ecologically conscious consumer behavior. Past studies investigated the role of general environmental knowledge in attitude-behavior relationship of pro-environmental consumer behavior. Using the Theory of Reasoned Action (TRA) as a guiding framework, this study takes a fresh look at attitude-behavior relationship that integrates both general environmental knowledge and knowledge of eco-labels in the model to investigate their role in predicting ecologically conscious consumer behavior. The study finds that both general environmental knowledge and eco-label knowledge positively influence consumer attitudes towards environment in driving ecologically conscious consumer behavior. The findings suggest that marketing strategy, specifically communication strategy, needs to focus on educating consumers about issue-specific environmental knowledge (e.g., eco-label knowledge) along with general environmental knowledge. Further research should integrate more issue-specific dimensions to investigate pro-environmental consumer behavior.
Achieving Economic Growth And Welfare Through Green Consumerism
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Author : Sinnappan, Punitha
language : en
Publisher: IGI Global
Release Date : 2023-07-10
Achieving Economic Growth And Welfare Through Green Consumerism written by Sinnappan, Punitha and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-10 with Business & Economics categories.
One of the greatest global challenges is to integrate economic growth and welfare with environmental sustainability. The 12th goal under the United Nations Sustainable Development Goals (SDG-12) addresses this challenge by calling for sustainable consumption and production patterns. It is a holistic and responsible approach that entails the production, acquisition, consumption, and disposal of goods and services based on their pro-environmental benefits. Consumers want to act green, but they expect businesses to lead the way. As such, marketers are playing an important role in encouraging green consumerism by reinforcing sustainability in behavioral patterns. Actionable steps need to be taken to encourage sustainable consumption and align consumers’ behaviors with their stated preferences. Achieving Economic Growth and Welfare Through Green Consumerism offers a comprehensive analysis of green consumerism, taking into account the diversity of views and debates surrounding the ideology. The diversity of topics and multidisciplinary viewpoints offer an insightful overview of the nature of green consumerism, its manifestations, issues, and practices. Covering topics such as consumption behavior, green marketing tools, and purchasing behavior, this premier reference source is a pivotal resource for business leaders, business analysts, economists, marketers, students and educators of higher education, researchers, and academicians.
Green Consumerism
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Author : Juliana Mansvelt
language : en
Publisher: SAGE
Release Date : 2011-06-28
Green Consumerism written by Juliana Mansvelt and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-28 with Business & Economics categories.
Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.
Awareness Of Eco Labeling Of Students Of Higher Education In Hong Kong
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Author : Tsz-Him Lam
language : en
Publisher: Open Dissertation Press
Release Date : 2017-01-27
Awareness Of Eco Labeling Of Students Of Higher Education In Hong Kong written by Tsz-Him Lam and has been published by Open Dissertation Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-27 with categories.
This dissertation, "Awareness of Eco-labeling of Students of Higher Education in Hong Kong" by Tsz-him, Lam, 林子謙, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Eco-labels inform consumers about the environmental aspects of a product or a service. Consumers who are concerned with environmental issues can use the information on eco-labels to learn the environmental aspects of the products that they buy. The aim of this study is to determine how often the students of higher education pay attention to eco-labels when they are purchasing and the levels of the five internal factors that may motivate the consumers to pay attention to eco-labels. These factors are pro-environmental attitude (willingness to pay higher prices for products with eco-label), perceived consumer effectiveness (how much they believe that individual actions can improve the environment), belief in environment-friendly buying, trust in eco-label and knowledge in eco-labels. This study provided an opportunity to learn if the students consider the environmental aspects when they are buying and what teachers and education professionals can do to encourage the students to pay attention to eco-labels. Three textbooks used for General Studies for Primary students, three textbooks used in Integrated Science for Secondary 1-3 students and six teaching materials published by publishers (there is no textbook for Liberal Studies that is standardized by Education Bureau) used in Science, Technology and the Environment in Liberal Studies for Secondary 4-6 students were reviewed to find if the topic of eco-labeling was mentioned in them. It was found that none of the textbooks used for General Studies for Primary students mentioned eco-labeling, all textbooks used in Integrated Science used for Secondary 1-3 mentioned the Energy Efficiency Label and all teaching material used in liberal studies also mentioned Energy Efficiency Label, among them, one book mentioned the European Union's Eco-label. A survey was carried out to assess how often students pay attention to eco-labels and how much they agree to statements relating to the five internal factors that may motivate them to pay attention to eco-labels. A test was given to assess their knowledge in the Energy Efficiency Label Scheme (EELS) issued by the Electrical and Mechanical Service Department and eco-labels issued to food and wood products respectively. The mean was 2.8(on a scale of 6, in which 1 means strongly disagree and 6 means strongly agree), when asked if they agreed that they often pay attention to eco- label when they were buying 3.5 for pro-environmental attitude, 4.2 for perceived consumer effectiveness, 3.4 for belief in environmental buying, 3.6 for trust in eco-labels and 3.6 in perceived knowledge in eco-labels. 63.2% of the students correctly answered that there are five grades in EELS, 40% of students correctly chose that the lower the grading, the more efficient is the electrical appliance. 8.4% of students correctly chose all five kind of electrical applicants that are mandated to show EEL. 2.1% attempted to name any eco-labels issued to wood products and 3.1% attempted to name any eco-labels issued to food products. It was concluded that students do not often pay attention to eco-labels when they are buying and that the limited knowledge in eco-labels was the potential cause. DOI: 10.5353/th_b5334260 Subjects: Eco-labeling - China - Hong Kong
New Tools For Environmental Protection
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Author : National Research Council
language : en
Publisher: National Academies Press
Release Date : 2002-07-13
New Tools For Environmental Protection written by National Research Council and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-13 with Science categories.
Many people believe that environmental regulation has passed a point of diminishing returns: the quick fixes have been achieved and the main sources of pollution are shifting from large "point sources" to more diffuse sources that are more difficult and expensive to regulate. The political climate has also changed in the United States since the 1970s in ways that provide impetus to seek alternatives to regulation. This book examines the potential of some of these "new tools" that emphasize education, information, and voluntary measures. Contributors summarize what we know about the effectiveness of these tools, both individually and in combination with regulatory and economic policy instruments. They also extract practical lessons from this knowledge and consider what is needed to make these tools more effective. The book will be of interest to environmental policy practitioners and to researchers and students concerned with applying social and behavioral sciences knowledge to improve environmental quality.
Green Goods
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Author : Julian Morris
language : en
Publisher: Institute of Economic Affairs
Release Date : 1997
Green Goods written by Julian Morris and has been published by Institute of Economic Affairs this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
In the late 1980s concern over the validity of environmental claims led to demands for the creation of schemes that would provide the consumer with verified environmental information. In response, governments and private sector companies developed seal of approval 'ecolabels' purporting to denote the most environment-friendly products in a particular category. However, this book discusses the problem of how it is not possible to acquire sufficient information about the impact of a product over its life cycle to know in every case which product will be the most environment-friendly.
Eco Standards Product Labelling And Green Consumerism
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Author : M. Boström
language : en
Publisher: Springer
Release Date : 2008-10-01
Eco Standards Product Labelling And Green Consumerism written by M. Boström and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-01 with Business & Economics categories.
As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. This book explores green and politically engaged consumersim, asking the question: does green labelling offer ways toward a greener and more democratic society?