Achieving Economic Growth And Welfare Through Green Consumerism
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Achieving Economic Growth And Welfare Through Green Consumerism
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Author : Sinnappan, Punitha
language : en
Publisher: IGI Global
Release Date : 2023-07-10
Achieving Economic Growth And Welfare Through Green Consumerism written by Sinnappan, Punitha and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-10 with Business & Economics categories.
One of the greatest global challenges is to integrate economic growth and welfare with environmental sustainability. The 12th goal under the United Nations Sustainable Development Goals (SDG-12) addresses this challenge by calling for sustainable consumption and production patterns. It is a holistic and responsible approach that entails the production, acquisition, consumption, and disposal of goods and services based on their pro-environmental benefits. Consumers want to act green, but they expect businesses to lead the way. As such, marketers are playing an important role in encouraging green consumerism by reinforcing sustainability in behavioral patterns. Actionable steps need to be taken to encourage sustainable consumption and align consumers’ behaviors with their stated preferences. Achieving Economic Growth and Welfare Through Green Consumerism offers a comprehensive analysis of green consumerism, taking into account the diversity of views and debates surrounding the ideology. The diversity of topics and multidisciplinary viewpoints offer an insightful overview of the nature of green consumerism, its manifestations, issues, and practices. Covering topics such as consumption behavior, green marketing tools, and purchasing behavior, this premier reference source is a pivotal resource for business leaders, business analysts, economists, marketers, students and educators of higher education, researchers, and academicians.
Green Consumerism Perspectives Sustainability And Behavior
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Author : Ruchika Singh Malyan
language : en
Publisher: CRC Press
Release Date : 2018-10-26
Green Consumerism Perspectives Sustainability And Behavior written by Ruchika Singh Malyan and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-26 with Business & Economics categories.
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more
Green Consumerism
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Author : Juliana Mansvelt
language : en
Publisher: SAGE
Release Date : 2011-06-28
Green Consumerism written by Juliana Mansvelt and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-28 with Reference categories.
Via 150 signed entries, Green Consumerism: An A-to-Z Guide offers a wide-ranging examination of green consumerism, one reflecting the diversity of views and debates surrounding the concept. The multiplicity of topics and disciplinary perspectives provides a useful survey of the nature of green consumerism, the forms it takes, the issues impacting it, and the practices it involves. Contributing authors also provide insights into the social and spacial constitution of green consumerism, its multifaceted and sometimes contested contours, and the ways it is embedded and shaped in relation to wider cultural, economic, political and environmental processes. Readers will derive a sense not only of what green consumerism has become, but more critically, how it might evolve, addressing both limitations and possibilities for real and meaningful change. Vivid photographs, searchable hyperlinks, numerous cross references, an extensive resource guide, and a clear, accessible writing style make the Green Society volumes ideal for classroom use as well as for research.
Handbook Of Green Economics
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Author : Sevil Acar
language : en
Publisher: Academic Press
Release Date : 2019-08-28
Handbook Of Green Economics written by Sevil Acar and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-28 with Business & Economics categories.
Handbook of Green Economics reveals the breadth and depth of advanced research on sustainability and growth, also identifying opportunities for future developments. Through its multidimensional examination, it demonstrates how overarching concepts, such as green growth, low carbon economy, circular economy and others work together. Some chapters reflect on different discourses on the green economy, including pro-growth perspectives and transformative approaches that entail de-growth. Others argue that green policies can spark economic innovation, particularly in developing and emerging market economies. Part literature summary, part analysis and part argument, this book shows how the right conditions can stimulate economic growth while achieving environmental sustainability. This book will be a valuable resource for graduate students and academic researchers whose focus is on the green economy. With an increasing interest in the topic among researchers and policymakers, users will find different theoretical perspectives and explore policy implications in this growing subject area. Covers the failures of the past, the challenges of the present, and the opportunities of the future Surveys 10 aspects of the green economy, including conceptualization, natural capital, poverty and inequality, welfare, and finance Emphasizes the theoretical and empirical aspects of greening approaches that are policy-relevant
Social Media And Online Consumer Decision Making In The Fashion Industry
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2023-08-01
Social Media And Online Consumer Decision Making In The Fashion Industry written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-01 with Business & Economics categories.
Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.
The Green National Product
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Author : Clifford W. Cobb
language : en
Publisher:
Release Date : 1994
The Green National Product written by Clifford W. Cobb and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Many critics of mainstream economics have been calling for a new compass to guide national economic policies because the existing one, the GNP, is broken. They propose a 'green national product' which would address the long-term health of the planet and its inhabitants, and focus on sustainability. Toward this end, they propose an Index of Sustainable Economic Welfare (ISEW), which takes into account such elements as adjustments for income distribution, environmental damage, the value of housework, and resource depletion. Experts in the field of economic development present comments and criticisms regarding the creation of the ISEW and its outcome. The book concludes with the authors' direct response to those critical suggestions, culminating with a revised Index of Sustainable Economic Welfare. Contributors: Robert Eisner, Alan H. Young, Carol S. Carson, Robert R. Gottfried, Thomas Michael Power, E.J. Mishan, Jan Tinbergen, Richard D. Lamm, and Hans Diefenbacher. Co-published with the Human Economy Center.
Cents And Sustainability
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Author : Michael H. Smith
language : en
Publisher: Routledge
Release Date : 2010-09-23
Cents And Sustainability written by Michael H. Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-23 with Business & Economics categories.
Cents and Sustainability is a clear-sighted response to the 1987 call by Dr Gro Brundtland in Our Common Future to achieve a new era of economic growth that is 'forceful and at the same time socially and environmentally sustainable'. The Brundtland Report argued that not only was it achievable, but that it was an urgent imperative in order to achieve a transition to sustainable development while significantly reducing poverty and driving 'clean and green' investment. With some still arguing for significantly slowing economic growth in order to reduce pressures on the environment, this new book, Cents and Sustainability, shows that it is possible to reconcile the need for economic growth and environmental sustainability through a strategy to decouple economic growth from environmental pressures, combined with a renewed commitment to achieve significant environmental restoration and poverty reduction. Beginning with a brief overview of some of the most pressing environmental challenges of our time, the book then explains 'decoupling theory', overviews a number of factors that can undermine and even block efforts to decouple in both developed and developing countries, and then discusses a number of key considerations to assist the development of national 'decoupling strategies'. The book then focuses on presenting evidence to support greater action, not just on climate change, but also on decoupling economic growth from the loss of biodiversity and the deterioration of natural systems, freshwater extraction, waste production, and air pollution. In the lead up to the 2012 United Nations Earth Summit and beyond, Cents and Sustainability will be a crucial guide to inform and assist nations to develop strategies to significantly reduce environmental pressures, strengthen their economy, create jobs and reduce poverty. 'I commend the team from The Natural Edge Project and their partners for undertaking to develop a response to 'Our Common Future' to mark its 20th anniversary.' Dr Gro Brundtland. Sequel to The Natural Advantage of Nations Published with The Natural Edge Project
Global Developments In Nation Branding And Promotion Theoretical And Practical Approaches
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Author : Masouras, Andreas
language : en
Publisher: IGI Global
Release Date : 2023-07-17
Global Developments In Nation Branding And Promotion Theoretical And Practical Approaches written by Masouras, Andreas and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-17 with Business & Economics categories.
By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.
Management And Marketing For Improved Retail Competitiveness And Performance
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Author : Santos, José Duarte
language : en
Publisher: IGI Global
Release Date : 2023-07-28
Management And Marketing For Improved Retail Competitiveness And Performance written by Santos, José Duarte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-28 with Business & Economics categories.
The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Green Economics
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Author : Molly Scott Cato
language : en
Publisher: Routledge
Release Date : 2012-05-16
Green Economics written by Molly Scott Cato and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-16 with Business & Economics categories.
The world as we know it needs a new economics. Climate change, financial crisis and out-of-control globalization - all the major problems facing the world have their root in the dominant economic system. The globalised marketplace is the prevailing force in our lives, undermining the real importance of our human communities and our planet. Green Economics argues that society should be embedded within the ecosystem, and that markets and economies are social structures that should respond to social and environmental priorities. This highly readable text provides an introduction to green economics including views on taxation, welfare, money, economic development and employment through the work of its inspirational figures including Schumacher, Robertson and Douthwaite. It also explores the contributions and insights of schools of thought critical of the dominant neo-classical economic paradigm, including ecofeminism, views from the global South, and the perspective of indigenous peoples. Examples of effective green policies that are already being implemented across the world are presented, as well as policy prescriptions for issues including climate change, localization, citizens' income, economic measurement, ecotaxes and trade.