The Practice Of Market And Social Research
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The Practice Of Market Research
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Author : Yvonne McGivern
language : en
Publisher: Pearson Education
Release Date : 2009
The Practice Of Market Research written by Yvonne McGivern and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Sampling 9.
The Practice Of Market And Social Research
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Author : Yvonne McGivern
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2003
The Practice Of Market And Social Research written by Yvonne McGivern and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
The Practice of Market and Social Research is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, this book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks involved in running a research project. It guides the user through the preparation of the brief, writing of the proposal, managing of the research project, preparation of the report and finally the presentation and the evaluation of the findings. The Practice of Market and Social Research has been written especially for the MRS Advanced Certificate in Market and Social Research Practice. It covers the course syllabus in full and provides examples of both market and social research.
The Practice Of Market Research
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Author : Yvonne McGivern
language : en
Publisher:
Release Date : 2021-11-17
The Practice Of Market Research written by Yvonne McGivern and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-17 with categories.
Valuepack The Practice Of Market And Social Research
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Author : Yvonne Mcgivern
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2007-12-03
Valuepack The Practice Of Market And Social Research written by Yvonne Mcgivern and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-03 with categories.
This Value Pack consists of The Practice of Market and Social Research: An Introduction, 2/e by McGivern and Research Methods for Business Students, 4/e by Saunders/Thornhill/Lewis; 1/e (ISBN: 9781405888035)
The Practice Of Market Research Ebook
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Author : Yvonne McGivern
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-05-20
The Practice Of Market Research Ebook written by Yvonne McGivern and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-20 with Business & Economics categories.
The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author’s depth of insight and experience of the real world of market research is evident throughout this book. The book offers: A well-rounded overview of market research Strong coverage of both qualitative and quantitative aspects of market research, including research design, sampling, qualitative data analysis and research ethics Valuable insight into the day-to-day tasks of a researcher Guidance and examples on everything from writing a proposal and creating a project timetable to preparing a report and giving a presentation This book is an ideal companion to any student’s market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry.
Valuepack The Practice Of Market And Social Research
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Author : Yvonne Mcgivern
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2007-10-02
Valuepack The Practice Of Market And Social Research written by Yvonne Mcgivern and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-02 with categories.
This Value Pack consists of The Practice of Market and Social Research: An Introduction, 2/e by McGivern and How to Write Dissertations and Project Reports, 1/e by McMillan/Weyers; 1/e (ISBN: 9781405882941)
Focus Groups In Social Research
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Author : Michael Bloor
language : en
Publisher: SAGE
Release Date : 2001-03-08
Focus Groups In Social Research written by Michael Bloor and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-08 with Social Science categories.
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
Market Research In Practice
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Author : Paul N Hague
language : en
Publisher: Kogan Page Publishers
Release Date : 2004-03-03
Market Research In Practice written by Paul N Hague and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-03 with Business & Economics categories.
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
The Handbook Of Mobile Market Research
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Author : Ray Poynter
language : en
Publisher: John Wiley & Sons
Release Date : 2014-08-12
The Handbook Of Mobile Market Research written by Ray Poynter and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-12 with Business & Economics categories.
The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consumer behaviour. Mobile market research allows users to reach more people, engage more people, and collect more valuable data as respondents are free to engage at their own pace, on their own time. Industry forerunners Ray Poynter, Navin Williams, and Sue York employ decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches. This book contains clear, comprehensive knowledge for those who implement, utilise, and study the field. Readers will learn: The characteristics, scope, and importance of mobile market research Purposes and effects of principal tools like brand tracking, ad testing, customer satisfaction research, and research technology How mobile devices are used for qualitative and quantitative research by way of online focus groups, online discussions, mobile diaries, mobile ethnographies, and mobile surveys Aspects and implications of mobile computer interviews, mobile phone interviews, mixed-mode research, international mobile research, and research using passive data, panels, lists, and communities The significance of the mobile ecosystem, market research ethics, and research on research Designed to be accessible and helpful for beginners and advanced users alike, The Handbook of Mobile Market Research is an extensive guide to one of the most promising, dynamic methods of data collection.
The Practice Of Social Research
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Author : Earl R. Babbie
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2001
The Practice Of Social Research written by Earl R. Babbie and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Reference categories.
In this edition of the most comprehensive, authoritative research methods text on the market, Earl Babbie offers the most cutting-edge and thorough revision ever. The new edition retains the strengths that made it the best-selling text in the market while seamlessly integrating qualitative material throughout and adding an additional chapter on Qualitative Data Analysis (13). The book is known for being straightforward, with a broad set of topics. It has great illustrations, comprehensive overviews, detailed discussions, brief outlines, and a concrete, well-defined chapter structure. Its reputation for being very readable continues through its use of minimum jargon and math, along with use of humor throughout.