The Practice Of Marketing
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The Practice Of Marketing
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Author : Douglas W. Smallbone
language : en
Publisher:
Release Date : 1969
The Practice Of Marketing written by Douglas W. Smallbone and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Marketing categories.
Principles And Practice Of Marketing
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Author : Jim Blythe
language : en
Publisher: SAGE
Release Date : 2013-11-05
Principles And Practice Of Marketing written by Jim Blythe and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Business & Economics categories.
When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.
The Practice Of Marketing Management
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Author : William A. COHEN
language : en
Publisher:
Release Date : 1988
The Practice Of Marketing Management written by William A. COHEN and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with categories.
The Practice Of Marketing
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Author : Shyamal Ghose
language : en
Publisher:
Release Date : 2005-05-01
The Practice Of Marketing written by Shyamal Ghose and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-01 with Marketing categories.
The Practice Of Marketing
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Author : Kenneth E. Runyon
language : en
Publisher:
Release Date : 1982
The Practice Of Marketing written by Kenneth E. Runyon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with categories.
Consumer Behavior And The Practice Of Marketing
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Author : Kenneth E. Runyon
language : en
Publisher: Merrill Publishing Company
Release Date : 1980
Consumer Behavior And The Practice Of Marketing written by Kenneth E. Runyon and has been published by Merrill Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.
Principles And Practice Of Marketing
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Author : Jim Blythe
language : en
Publisher: South Western Educational Publishing
Release Date : 2009
Principles And Practice Of Marketing written by Jim Blythe and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Industrial marketing categories.
This is the latest book from Cengage Learning on Principles and Practice of Marketing
Principles And Practice Of Marketing
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Author : David Jobber
language : en
Publisher:
Release Date : 2019-03-29
Principles And Practice Of Marketing written by David Jobber and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-29 with Marketing categories.
The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding of the wider context of marketing operations withincompanies, illustrated with innovative examples of marketing in practice. It has been updated with the latestdevelopments, such as trends towards social and ethical marketing and cutting-edge technological change
Modern Marketing
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Author : D. CHANDRA BOSE
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2010-01-08
Modern Marketing written by D. CHANDRA BOSE and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-08 with Business & Economics categories.
Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.
The Practice Of Marketing Research
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Author : Anthony H. Davies
language : en
Publisher:
Release Date : 1973
The Practice Of Marketing Research written by Anthony H. Davies and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Marketing research categories.