The Practice Of Marketing Research
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The Practice Of Market Research
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Author : Yvonne McGivern
language : en
Publisher: Pearson Education
Release Date : 2009
The Practice Of Market Research written by Yvonne McGivern and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Sampling 9.
The Practice Of Market And Social Research
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Author : Yvonne McGivern
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2006
The Practice Of Market And Social Research written by Yvonne McGivern and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Marketing research categories.
This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.
Essentials Of Marketing Research
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Author : Kenneth E. Clow
language : en
Publisher: SAGE Publications
Release Date : 2013-01-09
Essentials Of Marketing Research written by Kenneth E. Clow and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-09 with Business & Economics categories.
Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.
The Practice Of Marketing Research
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Author : Anthony H. Davies
language : en
Publisher:
Release Date : 1973
The Practice Of Marketing Research written by Anthony H. Davies and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Marketing research categories.
The Practice Of Market Research Ebook
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Author : Yvonne McGivern
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-05-20
The Practice Of Market Research Ebook written by Yvonne McGivern and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-20 with Business & Economics categories.
The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author’s depth of insight and experience of the real world of market research is evident throughout this book. The book offers: A well-rounded overview of market research Strong coverage of both qualitative and quantitative aspects of market research, including research design, sampling, qualitative data analysis and research ethics Valuable insight into the day-to-day tasks of a researcher Guidance and examples on everything from writing a proposal and creating a project timetable to preparing a report and giving a presentation This book is an ideal companion to any student’s market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry.
Market Research In Practice
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Author : Paul N. Hague
language : en
Publisher: Kogan Page Publishers
Release Date : 2004
Market Research In Practice written by Paul N. Hague and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
The Practice Of Marketing Research
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Author : Anthony H. Davies
language : en
Publisher:
Release Date : 1973
The Practice Of Marketing Research written by Anthony H. Davies and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Marketing research categories.
The Practice Of Market Research
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Author : Yvonne McGivern
language : en
Publisher:
Release Date : 2021-11-17
The Practice Of Market Research written by Yvonne McGivern and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-17 with categories.
The Practice Of Marketing Research
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Author :
language : en
Publisher:
Release Date : 1976
The Practice Of Marketing Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with categories.
Marketing Research
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Author : Bruce Wrenn
language : en
Publisher: Psychology Press
Release Date : 2007
Marketing Research written by Bruce Wrenn and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example) sample size, the interviewing relationship, hypothesis testing, and report formats. The second edition features a new section on using Internet surveys. The CD-ROM is an SPSS 11.0 data disk containing a variety of practice cases.