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The Prentice Hall Series In Marketing

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The Prentice Hall Series In Marketing

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Author :
language : en
Publisher:
Release Date :

The Prentice Hall Series In Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Principles Of Marketing

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Author : Philip Kotler
language : en
Publisher:
Release Date : 1999

Principles Of Marketing written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Marketing categories.

Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.

Marketing Management

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Author : Philip Kotler
language : en
Publisher:
Release Date : 1994

Marketing Management written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Marketing categories.

Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

Principles Of Marketing

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Author : Philip Kotler
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2001-01

Principles Of Marketing written by Philip Kotler and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01 with Marketing categories.

Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.