The Presidential Campaign
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The Marketing Of The President
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Author : Bruce I. Newman
language : en
Publisher: SAGE
Release Date : 1994
The Marketing Of The President written by Bruce I. Newman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Political Science categories.
"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
The Timeline Of Presidential Elections
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Author : Robert S. Erikson
language : en
Publisher: University of Chicago Press
Release Date : 2012-08-24
The Timeline Of Presidential Elections written by Robert S. Erikson and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-24 with Political Science categories.
In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.
The Presidential Campaign
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Author : Stephen Hess
language : en
Publisher: Brookings Institution Press
Release Date : 2010-12-01
The Presidential Campaign written by Stephen Hess and has been published by Brookings Institution Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-01 with Political Science categories.
Comments on the previous editions: "Hess brings not only first-rate credentials, but a cool, dispassionate perspective, an incisive analytical approach, and a willingness to stick his neck out in making judgments...."— American Political Science Review"This book is a timely and useful launching device for classroom or civic discussions of this important political process."— Perspective"In barely over a hundred pages of smooth and easy prose, Hess manages to cover a large number of campaign topics. Refusing to get bogged down in mechanics or trivia, he constantly reverts to the connection between the character of the electoral process and the caliber of the men who flourish in it."— Polity
Quest For The Presidency
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Author : Bob Riel
language : en
Publisher: U of Nebraska Press
Release Date : 2022-04
Quest For The Presidency written by Bob Riel and has been published by U of Nebraska Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04 with History categories.
Quest for the Presidency gathers in a single volume the compelling stories behind every presidential campaign in American history, from 1789 through 2020. Bob Riel takes us inside the 1800 clash between Thomas Jefferson and John Adams, the 1860 election that launched the Civil War, the 1948 whistle-stop comeback of Harry Truman, the Kennedy-Nixon drama of 1960, the 1980 Reagan Revolution, the historic 2008 election of Barack Obama, the turbulent 2020 battle between Joe Biden and Donald Trump, and everything in between. This engaging and insightful book includes a trove of entertaining stories about campaigns and candidates, and it goes beyond the campaign tales to also consider the threads that link elections across time. It sheds light on the continually evolving story of American democracy in a way that helps us to better understand present-day politics.
The Rise Of The President S Permanent Campaign
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Author : Brendan J. Doherty
language : en
Publisher: University Press of Kansas
Release Date : 2012-08-21
The Rise Of The President S Permanent Campaign written by Brendan J. Doherty and has been published by University Press of Kansas this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-21 with Political Science categories.
While the presidency has always been a political office, the distinction between campaigning and governing has become increasingly blurred in recent years. Yet no one until now has documented the phenomenon of the "permanent campaign" and analyzed its impact on the executive office. In this eye-opening book, Brendan Doherty provides empirical evidence of the growing focus by American presidents on electoral concerns throughout their terms in office, clearly demonstrating that we can no longer assume that the time a president spends campaigning for reelection can be separated from the time he spends governing. To track the evolving relationship between campaigning and governing, Doherty examines the strategic choices that presidents make and what those choices reveal about presidential priorities. He focuses on the rise in presidential fundraising and the targeting of key electoral states throughout a president's term in office-illustrating that recent presidents have disproportionately visited those states that are important to their political prospects while largely neglecting those without electoral payoff. He also shows how decisions about electoral matters previously made by party officials are now made by voter-conscious operatives within the White House. Doherty analyzes what these changing dynamics portend for the nature of presidential leadership, contending that while such strategies can at times strengthen a president's hand, they can also undermine his role as a unifying national leader, heighten public cynicism, and limit prospects for bipartisan compromise. He further shows how trends in presidential fundraising undermine the conventional understanding of the predatory relationship between the president and his party. Drawing on new systematic evidence of presidential fundraising and travel, archival research at presidential libraries, and accounts by presidents and their aides, Doherty musters a mountain of evidence to offer an objective, comprehensive argument about the causes, indicators, and implications of the rise of the permanent campaign as no previous book has done-an evenhanded account that seeks to disparage no individual president. Concise and accessible, The Rise of the President's Permanent Campaign engages crucially important questions about the development of the presidency-as well as larger normative questions about what we want in a leader-as it challenges the convention in political science that has long kept most scholarship on presidential campaigns separate from the study of the presidency itself.
The Presidential Campaign Film
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Author : Joanne Morreale
language : en
Publisher: Praeger
Release Date : 1996-02-16
The Presidential Campaign Film written by Joanne Morreale and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-02-16 with Political Science categories.
Morreale traces the development of the documentary films produced for presidential candidates from Calvin Coolidge in 1923 to George Bush and Bill Clinton in 1992. The work provides insight into today's visually oriented presidential campaign by analyzing the production of candidates' images as the films evolve from classical to modern forms. Campaign films are usually overlooked by campaign scholars, yet they provide the fullest available visual portrait of a candidate during a campaign, they encapsulate persuasive appeals and strategies, and they illustrate Republican and Democratic candidates' different approaches to mediated communication. Morreale concludes that presidential campaign films provide a lens through which we can view both changes and continuities in American politics and culture. Recommended for scholars and students of communication, political science, and history.
The Presidential Campaign
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Author : Stephen Hess
language : en
Publisher:
Release Date : 1981
The Presidential Campaign written by Stephen Hess and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with categories.
The American Campaign Second Edition
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Author : James E. Campbell
language : en
Publisher: Texas A&M University Press
Release Date : 2008
The American Campaign Second Edition written by James E. Campbell and has been published by Texas A&M University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Political Science categories.
Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell's "theory of the predictable campaign," incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell's cogent thinking and clear style present students with a readable survey of presidential elections and political scientists' ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides:a summary and assessment of each of the serious predictive models of presidential election outcomes;a historical summary of many of America's important presidential elections;a significant new contribution to the understanding of presidential campaigns and how they matter.
Presidential Campaigns
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Author : Paul F. Boller Jr.
language : en
Publisher: Oxford University Press
Release Date : 2004-07-22
Presidential Campaigns written by Paul F. Boller Jr. and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-22 with History categories.
Were presidential campaigns always as bitter as they have been in recent years? Or is the current style of campaigning a new political development? In this revised and updated edition of Presidential Campaigns the answers to these questions are clear: the race for the presidency, although at times mean and nasty, has always been an endlessly entertaining and highly-charged spectacle for the American public. This book unveils the whole history of American presidential elections, from the seamless ascent of General George Washington to the bitterly contested election of George W. Bush, bringing these boisterous contests to life in all their richness and complexity. In the old days, Boller shows, campaigns were much rowdier than they are today. Back in the nineteenth century, the invective at election time was exuberant and the mudslinging unrestrained; a candidate might be called everything from a carbuncle-faced old drunkard to a howling atheist. But there was plenty of fun and games, too, with songs and slogans, speeches and parades, all livening up the scene in order to get people to the polls.Presidential Campaigns takes note of the serious side of elections even as it documents the frenzy, frolic and the sleaze. Each chapter contains a brief essay describing an election and presenting "campaign highlights" that bring to life the quadrennial confrontation in all its shame and glory. With a postscript analyzing the major changes in the ways Americans have chosen their Presidents from Washington's time to the present, Presidential Campaigns gives the reader a full picture of this somewhat flawed procedure. For all of its shortcomings, though, this "great American shindig" is an essential part of the American democratic system and, for better or for worse, tells us much about ourselves.
Televised Presidential Debates In A Changing Media Environment
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Author : Edward A. Hinck
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2018-11-26
Televised Presidential Debates In A Changing Media Environment written by Edward A. Hinck and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-26 with Political Science categories.
This two-volume set examines recent presidential and vice presidential debates, addresses how citizens make sense of these events in new media, and considers whether the evolution of these forms of consumption is healthy for future presidential campaigns—and for democracy. The presidential debates of 2016 underscored how television highlights candidates' and campaigns' messages, which provide fodder for citizens' widespread use of new media to "talk back" to campaigns and other citizens. Social media will continue to affect the way that campaign events like presidential debates are consumed by audiences and how they shape campaign outcomes. This two-volume study is one of the first to examine the relationship between debates as televised events and events consumed by citizens through social media. It also assesses the town hall debate format from 1992 to 2016, uses the lens of civil dialogue to consider how citizens watch the debates, and considers the growing impact of new media commentary on candidate images that emerge in presidential and vice presidential debates. Televised Presidential Debates in a Changing Media Environment features contributions from leading political communication scholars that illuminate how presidential debates are transforming from events that are privately contemplated by citizens, to events that are increasingly viewed and discussed by citizens through social media. The first volume focuses on traditional studies of debates as televised campaign events, and the second volume examines the changing audiences for debates as they become consumed and discussed by viewers outside the traditional channels of newspapers, cable news channels, and campaign messaging. Readers will contemplate questions of new forms, problems, and possibilities of political engagement that are resulting from citizens producing and consuming political messages in new media.