The Price Elasticity Of Selective Demand
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The Price Elasticity Of Selective Demand
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Author : Gerard J. Tellis
language : en
Publisher:
Release Date : 1988
The Price Elasticity Of Selective Demand written by Gerard J. Tellis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Demand (Economic theory) categories.
Pricing Of Products Services
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Author : Tridib Mazumbar
language : en
Publisher: World Scientific
Release Date : 2020-12-15
Pricing Of Products Services written by Tridib Mazumbar and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-15 with Business & Economics categories.
The price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits. Prices also signal product quality and value, customer self-image, and the seller's pricing practices. With appropriate balance of theory, applications, and analytics, this book provides business students and practitioners the tools to make profitable pricing decisions under a variety of real-life contexts — current and emerging.Theoretical foundations for pricing decisions come from microeconomics, psychology, and behavioral decision theories. Well-established economic principles, with available data and analytics, help firms customize prices based on customers' willingness to pay, quantity purchased, timing and urgency of purchase, and by bundling their products and services. Pricing and promotional strategies of firms are further informed by the consideration of consumer psychology as well as the decision rules that consumers employ in framing of and responding to prices.As a practical step-by-step guide for firms, the book presents a comprehensive framework for pricing decisions. The framework illustrates how firms' pricing decisions are shaped by customer valuation of the product or service, firm cost, and competition within the category. Additional considerations include: channel arrangements, legal and regulatory limits, public sentiments, and the overriding strategy for the firm. Short cases and numerical examples help illustrate how these factors can be incorporated in firm making decisions.In addition to offering the theoretical foundation and practical guidelines for pricing, there are several distinctive features of the book.Pedagogically, the book takes a quantitative approach to pricing decisions and places a special emphasis on the utilization of data and analytics. Nevertheless, sound intuition and judgments remain a prerequisite.
Modeling For Government And Business
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Author : C.A. van Bochove
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-14
Modeling For Government And Business written by C.A. van Bochove and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Business & Economics categories.
This volume has been composed to commemorate the day, 25 years ago, that Dr. P. J. Verdoorn delivered his inaugural lecture after his appointment as professor of economics at the Netherlands School of Economics at Rotterdam. The prompt and enthusiastic reactions by several members of the profession on our request for a contribution illustrates the fact that Verdoorn is held in high esteem by those who worked with him and those who are acquainted with his work. We thank all the contributors for having helped us to realize our plan to honour Verdoorn with the publication of this 'liber amicorum'. Verdoorn was appointed part time professor of business statistics, market research and marketing in 1952. He held this post until 1969. In that year he started lectures closer related to his work as deputy director of the Central Planning Bureau: general economic research. He became full professor of macro-economic policy in 1975. Verdoorn showed a great versatility in all the fields on which he worked. Without exaggeration he may be characterised as one of the most many-sided economists in the Nether lands. However much the subjects he studied may have varied, the methods he applied show persistent characteristics: theories are formulated to yield testable hypotheses which, when they can be maintained, are made operatio nal for policy purposes. In all these phases of a research program Verdoorn showed a high level of inventivity. A combination of rigour and imagination enabled him to maintain a constant stream of high-quality publications.
The Handbook Of Persuasion And Social Marketing
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Author : David W. Stewart
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-12-17
The Handbook Of Persuasion And Social Marketing written by David W. Stewart and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-17 with Business & Economics categories.
This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.
Key Concepts In International Business
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Author : Jonathan Sutherland
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-03-14
Key Concepts In International Business written by Jonathan Sutherland and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-14 with Study Aids categories.
Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about. It will be especially useful as a revision aid.
Review Of Marketing 1981
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Author : Ben M. Enis
language : en
Publisher: Marketing Classics Press
Release Date : 2012-03-15
Review Of Marketing 1981 written by Ben M. Enis and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-15 with Business & Economics categories.
Wiley International Encyclopedia Of Marketing 6 Volume Set
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Author :
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-07
Wiley International Encyclopedia Of Marketing 6 Volume Set written by and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-07 with Business & Economics categories.
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Antitrust Law Journal
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Author :
language : en
Publisher:
Release Date : 1986
Antitrust Law Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Energy policy categories.
Price Elasticity Of Demand
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Author : Fouad Sabry
language : en
Publisher: One Billion Knowledgeable
Release Date : 2024-03-27
Price Elasticity Of Demand written by Fouad Sabry and has been published by One Billion Knowledgeable this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-27 with Business & Economics categories.
What is Price Elasticity of Demand A good's price elasticity of demand is a measure of how sensitive the quantity demanded is to its price. When the price rises, quantity demanded falls for almost any good, but it falls more for some than for others. The price elasticity gives the percentage change in quantity demanded when there is a one percent increase in price, holding everything else constant. If the elasticity is ?2, that means a one percent price rise leads to a two percent decline in quantity demanded. Other elasticities measure how the quantity demanded changes with other variables. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Price elasticity of demand Chapter 2: Monopoly Chapter 3: Deadweight loss Chapter 4: Profit maximization Chapter 5: Elasticity (economics) Chapter 6: Cross elasticity of demand Chapter 7: Price elasticity of supply Chapter 8: Law of demand Chapter 9: Demand curve Chapter 10: Marginal revenue Chapter 11: Marshall-Lerner condition Chapter 12: Total revenue test Chapter 13: Tax incidence Chapter 14: Demand Chapter 15: Supply (economics) Chapter 16: Elasticity of a function Chapter 17: Income elasticity of demand Chapter 18: Total revenue Chapter 19: Markup rule Chapter 20: Isoelastic function Chapter 21: Monopoly price (II) Answering the public top questions about price elasticity of demand. (III) Real world examples for the usage of price elasticity of demand in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Price Elasticity of Demand.
Key Concepts In Accounting And Finance
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Author : Jonathan Sutherland
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-03-14
Key Concepts In Accounting And Finance written by Jonathan Sutherland and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-14 with Study Aids categories.
Key Concepts in Accounting and Finance is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With almost 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what accounting and finance is all about. It will be especially useful as a revision aid.