The Pricing Function
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The Pricing Function
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Author : Ivan R. Vernon
language : en
Publisher:
Release Date : 1976
The Pricing Function written by Ivan R. Vernon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Cost categories.
Innovation In Pricing
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Author : Andreas Hinterhuber
language : en
Publisher: Routledge
Release Date : 2013-05-07
Innovation In Pricing written by Andreas Hinterhuber and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-07 with Business & Economics categories.
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This book examines how innovation in pricing can drive profits. The text examines innovation in pricing from four complementary perspectives. Innovation in Pricing Strategy illustrates how companies implement innovative pricing strategies, such as customer value-based pricing. Innovation in Pricing Tactics deals with innovative tools to measure and increase customer willingness to pay and to communicate value to B2B and B2C customers. Innovation in Organizing the Pricing Function looks at state-of-the art approaches to embed the pricing function in the organization. Psychological Aspects of Pricing illustrates how companies can influence customer perceptions of value and price in their question to implement innovation in pricing. This edited volume brings together 26 articles from academics, business practitioners and consultants. Authors are from the world’s largest companies, leading research-based universities and consulting companies specialized in pricing. This book is the only book dedicated to innovation in pricing and an essential read for business executives and pricing managers wishing to treat innovation in pricing as seriously as they treat product or business model innovation.
Price Management
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Author : Hermann Simon
language : en
Publisher: North-Holland
Release Date : 1989
Price Management written by Hermann Simon and has been published by North-Holland this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
This book is a completely updated translation of the German standard work "Preismanagement", a volume which was quoted in the International Journal of Research in Marketing as "a pioneering work in pricing" and was rated highest among eight international pricing books by a comparative survey in Die Betriebswirtschaft. An English language edition was thus more than warranted as underlined by some prepublication comments: "... The major contribution of the book is the fact that it introduces the English speaking reader to research on pricing from the German literature. It is for that reason alone that the book will appeal to many academicians in the USA and in other non-German speaking countries.............the book represents, in my opinion, the very best review of empirial work in the pricing area...............I also anticipate the book to be widely read by managers since pricing has become of the utmost concern to them. It provides them with a very useful conceptual framework and it also gives them useful advice on relevant topics such as pricing in inflationary times, the impact of taxation on pricing, and pricing under uncertainty." G. Assmus, The Amos Tuck School of Business Administration, Dartmouth College, Hanover, USA. "The book should become the text of choice at the best institutions." R. Schmalensee, Massachusetts Institute of Technology, Cambridge Institute of Technology, USA. Price Management attempts to bridge the gap between the theory and the practice of pricing. Emphasis is placed upon the problems of applying theoretical structures and detailed recommendations are given about when and how certain techniques should - and should not - be used. Particular attention is given to pricing strategy over the product life cycle and under changing competitive conditions. Both academics and professionals will find this book of value. The book is a 'must' for any business, management and economics library.
The Pricing Function
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Author :
language : en
Publisher:
Release Date : 1976
The Pricing Function written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with categories.
The Price Is Right
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Author :
language : en
Publisher:
Release Date : 2008
The Price Is Right written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Pricing categories.
Consists of a PowerPoint presentation that describes the pricing function and explains the role of pricing in marketing.
Pricing Of Products Services
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Author : Tridib Mazumbar
language : en
Publisher: World Scientific Publishing Company
Release Date : 2020
Pricing Of Products Services written by Tridib Mazumbar and has been published by World Scientific Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Business & Economics categories.
The price of a product or a service is a critical element of the marketing mix. If priced too low, product sales may go up, but the product margin suffers; priced too high, customers look for other alternatives and sales may decline. Despite the critical role price plays in influencing corporate revenue and profit growths, formal training of the pricing function is often missing from business school curriculum. This book provides business students as well as managers necessary tools to make profitable pricing decisions under a variety of real-life contexts current and emerging. It offers a balance of theory, applications, and analytics to achieve the goal of arriving at appropriate pricing decisions in a competitive and changing business environment. The book begins with a framework for pricing decision and utilizes short cases and numerical illustrations to demonstrate how customer valuation, cost, and competition are triangulated to arrive at a feasible price range for a new or an existing product. Theories from economics and psychology provide conceptual foundations for price customization and segmentation, framing price offers to customers, price bundling, and other prevalent pricing practices.
Basics Of Pricing Determine Way To Set Optimum Selling Prices For Your Product Or Services
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Author : Mitchell Rivena
language : en
Publisher:
Release Date : 2021-09-17
Basics Of Pricing Determine Way To Set Optimum Selling Prices For Your Product Or Services written by Mitchell Rivena and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-17 with categories.
Most businesses are eventually faced with the key question: How much should we charge? There's no one true answer. There are no gurus. There's just you, your financials, and the need to make money. Dozens of entrepreneurs have weighed in on pricing, and there seem to be a few common lessons that all have learned in hindsight. None of these can answer the "what to charge" question, but they will give you guidance on the most important pricing principles to never forget. This book shows you in a clear and concise manner how to set optimum selling prices for your company and set up a high-quality pricing function, using accessible models and examples. Discover how Google, Linked In, Apple, BMW, Gillette and other successful companies achieve high profits by deploying optimized pricing strategies. Read about General Electric's CEO when he considers GE's shortcomings in pricing. After reading this book, the pricing function will no longer hold any secrets for you, empowering you to get started on structurally improving your margins right away!
Automating The Pricing Function Using A Spreadsheet Program
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Author : Richard Lovering
language : en
Publisher:
Release Date : 1986
Automating The Pricing Function Using A Spreadsheet Program written by Richard Lovering and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Microsoft Multiplan categories.
Pricing Done Right
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Author : Tim J. Smith
language : en
Publisher: John Wiley & Sons
Release Date : 2016-07-25
Pricing Done Right written by Tim J. Smith and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-25 with Business & Economics categories.
Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than primer, this book introduces a holistic strategy for ensuring on-target pricing by shifting the conversation from 'What is value-based pricing?' to 'How can we ensure that our pricing reflects our goals?' You'll learn to identify the decisions that must be managed, how to manage them, and who should make them, as illustrated by real-world case studies. The key success factor is to build a pricing organization within your organization; this reveals the relationships between pricing decisions, how they affect each other, and what the ultimate effects might be. With this deep-level insight, you are better able to decide where your organization needs to go. Pricing needs to be done right, and pricing decisions have to be made—but are you sure that you're leaving these decisions to the right people? Few managers are confident that their prices accurately reflect the cost and value of their product, and this uncertainty leaves money on the table. This book provides a practical template for better pricing strategies, methods, roles, and decisions, with a concrete roadmap through execution. Identify the right questions for pricing analyses Improve your pricing strategy and decision making process Understand roles, accountability, and value-based pricing Restructure perspectives to help pricing reflect your organization's goals The critical link between pricing and corporate strategy must be reflected in the decision making process. Pricing Done Right provides the blueprint for more accurate pricing, with expert guidance throughout the change process.
Pricing And Price Regulation
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Author : D. Bös
language : en
Publisher: Elsevier
Release Date : 2015-12-04
Pricing And Price Regulation written by D. Bös and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-04 with Business & Economics categories.
This clear, precisely written text presents an important branch of the modern, micro-economically based theory of industrial organization and of public finance, utilizing calculus only. Answers are provided to some pertinent economic questions, such as the pricing policies of vote-seeking politicians, of empire-building bureaucrats and of out-put-maximizing and energy-saving public utilities. These policies are compared with the welfare economic benchmark rules e.g. on marginal cost pricing and Ramsey pricing. Great significance is attached to price regulation. The book elucidates the recent replacement of rate of return regulation by price-cap regulation. It also explains why many simple rules like yardstick regulation fail to achieve optimal prices, which shows how complicated it is to induce managers to truthfully reveal their private information. How this can be achieved properly is shown in various principal-agent models on regulation with uncertain costs, uncertain demand and with soft budget constraints.