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Innovation In Pricing

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Innovation In Pricing

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Author : Andreas Hinterhuber
language : en
Publisher: Routledge
Release Date : 2013-05-07

Innovation In Pricing written by Andreas Hinterhuber and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-07 with Business & Economics categories.

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This book examines how innovation in pricing can drive profits. The text examines innovation in pricing from four complementary perspectives. Innovation in Pricing Strategy illustrates how companies implement innovative pricing strategies, such as customer value-based pricing. Innovation in Pricing Tactics deals with innovative tools to measure and increase customer willingness to pay and to communicate value to B2B and B2C customers. Innovation in Organizing the Pricing Function looks at state-of-the art approaches to embed the pricing function in the organization. Psychological Aspects of Pricing illustrates how companies can influence customer perceptions of value and price in their question to implement innovation in pricing. This edited volume brings together 26 articles from academics, business practitioners and consultants. Authors are from the world’s largest companies, leading research-based universities and consulting companies specialized in pricing. This book is the only book dedicated to innovation in pricing and an essential read for business executives and pricing managers wishing to treat innovation in pricing as seriously as they treat product or business model innovation.

Innovation In Pricing

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Author : Andreas Hinterhuber
language : en
Publisher: Routledge
Release Date : 2017-08-08

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book. This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through cutting-edge academic research and best practice case studies from leading academics, business practitioners and consultants in pricing. The second edition has been fully revised and updated according to the latest developments in pricing, with: revisions to all chapters new chapters, including a chapter on business model and pricing model innovation a new introduction that makes explicit just what strategic pricing can do for your organization. This book is the only book dedicated to innovation in pricing and is an essential read for business executives, innovation managers and pricing managers wishing to treat innovation in pricing as seriously as they treat product, service or business model innovation. It is also valuable supplementary reading for advanced students of marketing and sales.

Innovation In Pricing

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Author : Andreas Hinterhuber
language : en
Publisher: Routledge
Release Date : 2013-05-07

Strategic And Innovative Pricing

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Author : Mathias Cöster
language : en
Publisher: Routledge
Release Date : 2020-04-22

Strategic And Innovative Pricing written by Mathias Cöster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-22 with Business & Economics categories.

This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in accordance with the business model, rather than engaging in confrontative zero-sum pricing reasoning. Strategic and Innovative Pricing: Price Models for a Digital Economy provides hands-on tools that are applied on three interconnected levels of analysis. It illustrates how to explore the business ecology to understand its dynamics and how digitisation enables it to prosper and demonstrates how to construct a viable business model that enables an organisation to navigate in its vibrant ecology. Finally, and most importantly, it shows how to use innovative price models to realize and monetise the business model and its value offering, making the organisation and its partnerships sustainable. Models pertaining to the three levels of analyses are applied in rich case studies and examples from different countries, and the book includes guidelines on how to use them. Special attention is paid to digitisation as an underlying theme, making this book of interest to researchers, academics, and students in the fields of strategic management and technology & innovation management.

Digital Pricing Strategy

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Author : Stephan M. Liozu
language : en
Publisher: Taylor & Francis
Release Date : 2023-06-27

Digital Pricing Strategy written by Stephan M. Liozu and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-27 with Business & Economics categories.

Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.

Monetizing Innovation

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Author : Madhavan Ramanujam
language : en
Publisher: John Wiley & Sons
Release Date : 2016-05-02

Monetizing Innovation written by Madhavan Ramanujam and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-02 with Business & Economics categories.

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

Smart Pricing

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Author : Jagmohan Raju
language : en
Publisher: Pearson Prentice Hall
Release Date : 2010-03-11

Smart Pricing written by Jagmohan Raju and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-11 with Business & Economics categories.

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.

New Directions In Behavioral Pricing

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Author : Chezy Ofir
language : en
Publisher: World Scientific
Release Date : 2024-05-21

New Directions In Behavioral Pricing written by Chezy Ofir and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-21 with Business & Economics categories.

Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. It investigates how consumers perceive, evaluate, and integrate prices with other factors to make value, fairness judgments and product and brand choices. Encompassing customer price-related attitudes, knowledge, cognitive processes, and behaviors, the book seeks to predict and explain customers' reactions to price strategies and associated psychological, physiological, and emotional processes.

Perspectives On Supplier Innovation

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Author : Alexander Brem
language : en
Publisher: World Scientific
Release Date : 2012

Perspectives On Supplier Innovation written by Alexander Brem and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.

Hardly anybody outside a company knows its products and processes better than its suppliers. Research confirms that intensive integration of suppliers in the value creation process positively influences the success of the company, particularly in highly competitive industries. This is a result of the progressing reduction in the depth of value creation of manufacturers and the increasing transfer of know-how towards suppliers. In multilevel business-to-business relationships, suppliers often have the best or the only access and comprehensive knowledge about the end users. Therefore, suppliers determine the scope of possible innovations, which most companies do not actively use. This unique volume provides a comprehensive overview of theories, concepts and especially empirical results on open innovation and the integration of suppliers. For this, authors from all over the world present their latest research results offering fascinating insights into collaborative approaches with suppliers.

Pricing Strategies Unveiled

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Author : Barrett Williams
language : en
Publisher: Barrett Williams
Release Date : 2025-02-03

Pricing Strategies Unveiled written by Barrett Williams and has been published by Barrett Williams this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-03 with Business & Economics categories.

Unlock the Secrets to Boosting Your Hobby Store Sales with "Pricing Strategies Unveiled" Are you ready to transform your role-playing game hobby store into a thriving hub of customer satisfaction and profitability? "Pricing Strategies Unveiled" is the definitive guide you've been waiting for—designed exclusively for hobby store owners eager to master the art of pricing. Dive into a treasure trove of insights that dissect your market's intricacies. Understand your audience with precision by identifying and analyzing market trends among role-playing enthusiasts. Discover how to establish your unique competitive edge, making your store the go-to destination for gamers. Embrace customer-centric approaches with strategies that align perfectly with consumer psychology. Learn the nuances of value perception and craft prices that resonate with your target market. Explore advanced models like value-based and dynamic pricing, and capitalize on bundle strategies to maximize sales appeal. This eBook doesn't stop there. It delves deep into psychological techniques, such as charm pricing and add-on persuasion, to finesse customer perceptions and enhance perceived value. Leverage brand partnerships, stunning packaging, and immersive in-store experiences to build trust and elevate your store's reputation. Engage your community with interactive pricing through gamification and loyalty programs, and harness customer-driven insights to tailor pricing perfectly. The book equips you with data analytics tools, enabling you to make informed, forward-thinking decisions with predictive power. As digital transformation reshapes commerce, "Pricing Strategies Unveiled" guides you on e-commerce techniques, leveraging social media, and navigating online reviews to maintain a consistent and compelling pricing narrative. Overcome common pricing hurdles with practical solutions to price wars, supplier cost fluctuations, and customer expectations. Stay within legal and ethical boundaries while maintaining transparency and fairness. Finally, learn from real-world success stories through case studies, and prepare for future trends with cutting-edge strategies. Establish a robust pricing framework that aligns with your business goals, setting the foundation for long-term success. Elevate your hobby store today with "Pricing Strategies Unveiled" and become a leader in innovative, customer-centric pricing!

Innovation In Pricing

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